00:00:01 Brian Anderson: You. Hey, everybody, welcome to the call. It’s 12:00 and we’re going to get started. Give me a one if you can hear me. Okay. Looks like there’s still a bunch of people joining in. All right, welcome all a lot of you that are just signing on. Welcome, welcome.

00:00:18 Vanessa Roberts: You get a one from me, Brian. I hear you.

00:00:19 Brian Anderson: Great. I figured you did. Good to hear you. See you. Let’s see. All right. Awesome. All right, you guys, give me just a second.

00:00:32 Brian Anderson: I will let some of these people join. Let’s see. Give it 1 minute. All right. It. All right. Sorry, guys. This is the gotowebinar housekeeping.

00:00:57 Brian Anderson: That has to happen sometimes. All right, how’s everybody’s Monday? Monday at twelve. Let me get a slide up and share a screen. Hang on.

00:01:23 Vanessa Roberts: Way to go, Sean. Generating some deals, y’all.

00:01:32 Brian Anderson: I’m doing it wrong. I want to share only the tab main screen. You know why? Because I have the extra monitors all plugged in. Hang on. It just happens sometimes.

00:01:53 Vanessa Roberts: This is real live. Doing it comes sometimes.

00:01:59 Brian Anderson: It’s temperamental. I don’t know how to tell you.

00:02:02 Vanessa Roberts: It looks perfect now, Brian.

00:02:03 Brian Anderson: Okay, awesome. You guys all right? Yeah. Sunny, Terrence. Sunny here as well. It’s sunny, but honestly, it’s kind of cold here in Atlanta. It’s like 55 or something out here. All right, you guys, so let’s just dive into it at the end.

00:02:21 Brian Anderson: I want to tell you about a new deal that I’ve been cutting. Vanessa and I had a second meeting with the guys this morning and I’ll tell you about that at the end. But let’s just dive into the data first and we have some interesting data. I think it’s really useful. So, as most of you guys know, we started the test on the health campaign. This is the super secret health campaign. That’s not really a great secret. All right, Vanessa, you got to.

00:02:50 Brian Anderson: Background noise. Oh, sorry. That’s all right. I muted Vanessa. See, even Vanessa. Everybody makes it wrong. We tested this new health weight focused campaign right across six platforms. And honestly, like, ERC level kind of results, you guys, is what we saw really fascinating from a result standpoint.

00:03:16 Brian Anderson: And let’s see, Sean’s like, hey, look, guys, it’s three degrees celsius where he’s at. I feel you, man. All right. I’m not going to beat on that. Okay, so let’s just dive into this. Results, like I said, were pretty good. Candidly, while the open rates were every one of you would be happy with. I’m going to tell you what I’m most happy about on some of the platforms.

00:03:52 Brian Anderson: We have clicked through rates that are higher than I’ve seen in a long, long time. So that, my friends, is really promising. And what we’ll do is we’ll look at our lead gen campaign, which was in the local marketing space, our ERC campaign, and then this health weight related campaign as well. All right, let’s see what. Oh, Amy, when I saw SD, I thought you meant San Diego. You mean South Dakota. Amy’s like Brian in SD. We are slated for 24 inches of snow in two days.

00:04:30 Brian Anderson: Wow. All right, I’m not touching that. All right, so these are open rates, and we’ll dive into this, but I want you to notice that the weight loss open rates were basically on par with ERC. And remember, ERC is the ultimate drug. Right? Free money. Right. It’s hard not to be able to get excited about that.

00:04:56 Brian Anderson: So interesting. Right. This is what we’re seeing now. This weight related campaign went to business owners. It didn’t go to overweight consumers. It went to normal business owners. Okay. All right, you can see some subject lines across platforms.

00:05:20 Brian Anderson: If you look at the bottom. Let’s just look at the bottom three for weight loss on instantly. You guys will see that our warm ups have paid off. Notice. You’re going to see 30% open rates now on instantly, which is consistent with what Walt had shared in one of our earlier two weeks ago. And if you notice on mailJet, we got a 40% open rate on email, too. You could just see some really strong open rates across the board. And I don’t think it’s the platform.

00:05:50 Brian Anderson: I don’t know why we got a zero on one. There’s always going to be anomalies. And we have some zero clicks on some platforms, and we have some great results on others. So you’ll see in a second. Let’s see. You can see that first campaign, pretty generic local marketing kind of. It could be advertising anything. Social, SEO, reputation, who knows, right?

00:06:16 Brian Anderson: Lead Gen. Second one is eRc, third one is weight. You can see some of the subject lines. All right, I’m a real person who really did it. Craziness. This was a good one. All right, let’s see. All right, this is click rates, guys.

00:06:47 Brian Anderson: All right, I’m getting all these browser based pop ups coming across my screen. You guys don’t see them, but they’re annoying. Apparently Donald Trump negotiated something, some kind of new deal, and it keeps flying across my screen. All right, interest generating campaign testing. So this is the click rate. 85% on email. Three. And let’s get into it.

00:07:14 Brian Anderson: Why is it? Come on, come back. Why is it doing that? If you look at what slide number is a seven, there’s some pop up going on. Hang on. I see what it is. Hang on. You all, you guys can hear it.

00:07:38 Brian Anderson: You know, that means I got a window somewhere open.

00:07:43 Vanessa Roberts: That overrides your ability to do anything else.

00:07:49 Brian Anderson: All right. But if you look at this, that means you didn’t see the last slide though, is what it really means. You can see we got some pretty ridiculous click through rates. Pay attention to the weight loss right now on the far right. And then if you look at this, we actually got more clicks than we sent, which is either a combination of an anomaly or the fact that people were opening and clicking more than one time, which it’s probably on mailjet, probably number two. So we’re getting these pretty ridiculous results. We got a lot of bounces. We have the bounce rate.

00:08:33 Brian Anderson: Now. This is completely cold data. Like completely cold. I have no relationship. This data was generated in real time. I don’t know if we scraped this or bought this or where we got this data from. Vanessa, do you guys know, or Rose, do you know where this data comes from?

00:08:50 Vanessa Roberts: Yep. That we got through the list generation service that we use for you. But we did run it through a cleaner email validator before.

00:09:00 Brian Anderson: Look at that email. Seems odd that 40% of the emails bounced. That’s an anomaly. But if you look between five and 15% on the bounce rate. All right, not ideal, but it is what it is, right? Let’s dive into weight loss. I think you’re going to be fascinated by this. So here’s an email.

00:09:24 Brian Anderson: No gimmicks, just real results. Vanessa, did you write these? Who wrote these?

00:09:33 Vanessa Roberts: I wrote these.

00:09:34 Brian Anderson: All right, so Vanessa wrote this. Ever received an email promising something for nothing? Well, I know that I have and most of the people on this call probably have. I’ve been there too. But let me share my story. Recently I’ve lost a significant amount of weight without any gimmicks. During my journey, I encountered, you know. Right personal.

00:09:54 Brian Anderson: So this was the email. See how this did. Vanessa.

00:10:01 Vanessa Roberts: Drumroll.

00:10:03 Brian Anderson: Yep. You guys should see it. On the left are opens, on the right are clicks. So don’t know why we have allegedly zero clicks, but we double checked that right before the call and that data is accurate. But if you look at streak, got a 22% open rate with 45% clicks. How large was the sample size on this?

00:10:29 Vanessa Roberts: I believe we had 300 or 350 contacts. Spread across six platforms.

00:10:38 Brian Anderson: Okay, so pretty small, you guys. So call it 50 to 60 cents each. So if 22% were opened, that means twelve. And out of the twelve, five or six clicked on streak as an example. Right. And since the sample size was so low, we obviously have some zeros there. Let’s see. All right, what else?

00:11:13 Brian Anderson: Say no to gimmicks. My journey to health. Yeah. This, Vanessa, is so you. I should have known. Yes. Vanessa wrote this one. Same thing.

00:11:24 Brian Anderson: We got consistent open rates in the 20% plus range. In general with an anomaly. Like if you look at mailjet at 40%, that means 25 of the 60 opened it. And 84% clicked. Even though that’s not unique, that could be multiple clicks. Let’s just pretend that means 15 of the 25 clicked hypothetically. So it’s pretty ridiculous numbers, truly ridiculous. But if you’ll notice, we’re getting results, similar results across the table.

00:12:02 Brian Anderson: Now you may go. Why are there zero on some? Well, when there’s only 15 people that are opening, it’s very real that nobody clicked, at least when we grabbed the screenshot. And maybe if we go back, somebody may click. All right, the last one. Go ahead, Vanessa.

00:12:20 Vanessa Roberts: I was going to say, and this was the second email in the sequence, so they got warmed up on the day before. Maybe they didn’t click on that first one. But this is why we do multiple touches. This was a follow up email the next day and Mailjet and Brevo took off with the clicks.

00:12:37 Brian Anderson: All right. And so this third email, when did that go? The third day, it was Sunday. So are you saying these went Friday, Saturday and Sunday?

00:12:45 Vanessa Roberts: Yes.

00:12:46 Brian Anderson: All right, next time don’t do that.

00:12:48 Vanessa Roberts: Okay.

00:12:49 Brian Anderson: All right. I’m not in love with Saturday emails, you guys. Saturday emails are not historically very good. Like, Vanessa will probably tell you that Sunday is better. But here’s what’s fascinating. This one, we have a URL. Now there’s a form on this page. We’ll pull it up in a second, you guys, you don’t have to go run it down.

00:13:11 Brian Anderson: We’ll pull it up. And it wasn’t magical, it was a dummy form. We just wanted to track how many people went to the page. Really?

00:13:20 Vanessa Roberts: Yeah, to compare clicks versus actual site visits.

00:13:24 Brian Anderson: But it’s insane. Like this third one, if you look at Mailjet and the streak that it got, call it 20 ish unique people that opened it, 20 to 22 or three unique people. Look at almost all the mailjet people opened at 116. I’m sure there’s a couple of people that have done it more than once. These are monster numbers. Like sick numbers. Like if I sent all of you on this call, if I sent 100 people an email and I told you to open it and we’re on the call together, we might get 60-70% of you open it and out of the clicks we might get 50 or 60%. So these numbers are really high, right?

00:14:12 Brian Anderson: And so we have some questions we have to ask ourselves in a second about the accuracy. But I think what’s interesting is by doing multiple platforms like this, we see some trends, we’re seeing consistent open rates in general, and we see somewhere it goes zero. And when data is small, it’s very real. You could get a zero. You can’t blame yesware. I mean, you could, but it could just be the data that was assigned to yesware, which is more than likely what it is. So Connie, when you get a 117 or 116, eight, seven, like mailjet, that is not a unique opens number, it looks like that is an open, calculated on number of opens based on number of clicks based on opens. And people have probably done it more than once.

00:15:09 Brian Anderson: That’s what’s happening there. So email two was the best, but 1418 and 15% all were good, right? None of which I would have been unhappy with, really, any of the platforms. The click through rate on the third one went bananas. This 85%, but even 50%. 50% is insane too. I like to get 40% or more. So, guys, it’s pretty insane.

00:15:46 Brian Anderson: So I tell you all this because this data I have no relationship with. It’s completely cold. We grabbed it last week. We even sent it Friday, Saturday, Sunday. Right. Not ideal days, typically for emails. Now we routed people to a website. All right, so it’s how I did it all.

00:16:15 Brian Anderson: You could go there or we could go there together. So let’s just go there together. And if you go there, you’re going to get a really elaborate, fancy page that looks amazing.

00:16:29 Vanessa Roberts: Someone should hire that web designer.

00:16:32 Brian Anderson: Yeah, this web designer, man, I wouldn’t fire her today, let me tell you. So anyway, this page really had one goal, because we’re not selling anything right now. We’re testing and we just put something there. We just put something there.

00:16:51 Vanessa Roberts: That way the Internet service providers didn’t see that you were sending a link to something that wasn’t there and we didn’t get spam reports yet.

00:17:00 Brian Anderson: Yes. So if you notice, we ended up driving across all the campaigns. Couple thousand total visitors. Well, visits versus visitors. So visitors. Visitors are unique. Visits are not unique. So 1600 people I want you to imagine this page being relevant and being fancy dancy and something that’s going to help convert.

00:17:32 Brian Anderson: And then I want you to imagine, what if we converted 20% of those people? So 1660, right? That’s a lot. It’d be 300. What if we converted 10%? Call it 150. That’s still really big. Anyway, this is really cool.

00:17:59 Brian Anderson: This is what we kind of want to see. Now. If we compare contrast to the lead gen, typical local marketing could be any product or not. Right now we’re trying to find live bodies and get them to do stuff right. We won’t read them all, but email one was to restaurants. This Ashley lady, man, she’s emailing everything here. So Ashley did this. You can see open rates were less than weight loss, as you would imagine.

00:18:34 Brian Anderson: You can see the click rates as well. Mailjet was kind of. If only if you think about it for a second, guys, when the samples are small, if we’re talking about eight individual people opening it, is it possible that five of them clicked? Yeah, it is. 100%. You see that kind of stuff with smaller samples, you’ll see these kinds of. And you’ll see where sometimes you just crush it and sometimes you get zeros. Same thing, generic marketing related.

00:19:07 Brian Anderson: We’re not going to dive down on it. The takeaway from this local marketing related thing is that consistent emailing. People open the email, guys. People will open and click far less, but people will open. And when you’re dealing with small sample sizes, it only takes a few of them to click and you get these crazy results. Right, same thing on the third email. These are all aimed at restaurants. This was about a Mexican restaurant.

00:19:40 Brian Anderson: Consistent open rates. Again, so we look at the lead gen. Open rate was significantly less than weight loss, as you would imagine. Right? 9% blended across. So click rate. We broke 50% on the third email. Now, probably the most lucrative affiliate campaign I’ve ever been involved in is the ERC stuff.

00:20:16 Brian Anderson: Employee retention tax credit. How about this? Because I know a lot of you are. I can just tell by the names. If you’re not involved with ERC, tell me. If you’re not involved in any way, you haven’t promoted ERC or done anything like that in any way, just say to me. I’m just curious. It helps me, because I know a lot of you are.

00:20:37 Brian Anderson: I can see your names. One, two. Yeah, Walt said I was previously. That’s fair. All right, so for the couple of you, looks like about five or six of you that are not a government tax credit, right. Aimed at businesses, in essence, quote, unquote, money back that many of them didn’t know about paid in the form of cash. Obviously very lucrative. All right, let me try to stop this.

00:21:19 Brian Anderson: Why is it doing that? As soon as I plug my laptop in, I’ll unplug it. It’ll work fine. Hang on. One. Um. Let’s see now. If I do it, plug it back, and.

00:21:43 Brian Anderson: Yeah, we got a year left on ERc. Amy asks, isn’t it almost over? Oh, I see. There we go. Don’t use the new hardware. Perfect. Fixed it. Good.

00:21:57 Brian Anderson: Okay, so it’s still very lucrative. I know. Sean is super active. He’s one of the top referral partners right now. Sean and his two partners. Sean’s on the call with super, super active. What’s beautiful now is a lot of people are no longer supporting or promoting. They’ve gone on to other things, so there’s less activity in the space, if that makes sense.

00:22:29 Brian Anderson: So free money to business owners, less competition. We have email one. It was solid across all platforms. Super solid. Once again, your click through rates are going to vary, but look at the mailjet. All right, what else? These numbers are great, you guys. If you run this campaign every day, if you’re involved and you run this campaign daily to your page, you will get referrals.

00:23:08 Brian Anderson: Sean, do you know offhand how many referrals you’ve made this year? What are we, three months? In almost. Almost a full three months. I’m just curious. So, guys, this is super lucrative. It’s one of those things. Somebody else determines eligibility, quote, unquote, and sell it.

00:23:28 Brian Anderson: The only negative is the delayed payout. But I have a couple of people with almost seven figure payouts owed to them. So I think we’ve paid out over 13 million. So I want you to think about that for a minute. Over 13 million. I don’t remember the start date on that, but I saw it was like 13.9 million. Yeah. Walt.

00:23:53 Brian Anderson: Yeah, Vanessa, make sure Walt’s good. Of course. Sean’s got over 100 just this year. I’ll hit share on that. So, guys, I want you to imagine over 120 of those sign up. I’m just going to use the old 20%. And let’s say he makes five grand on each of those as an example. And that’s $100,000 he’s built up of commissions.

00:24:22 Brian Anderson: It’s super lucrative. We’ve got a year and a month. We have till April of next year unless the government ends it early. They’ve been talking about it, but they haven’t done it yet. If you’re involved here and you want to get a landing page and stuff set up, Vanessa and the team will get you set up and you guys can be referral. It’s very good. Right now we have less leads than we had before, but the close rate has gone up because everybody who’s inquiring doesn’t want to miss out, so to speak. So here’s email one, email two, none of these are magical, right?

00:25:02 Brian Anderson: Unlock ERC funds, local business success, same thing again, consistent open rates across the board. Click through rates, bananas. And at the end of the day, small sample sizes. This is very possible. This just means that on mailjet, if it was 60, that means 20 open, that means potentially 20 of them clicked or 15 clicked and a couple of them clicked multiple times. So it’s very real. And on the same token, if the data just wasn’t there, on some of them, there were no clicks. Third one, don’t miss out.

00:25:42 Brian Anderson: Little scarcity. All right, you can see it consistent in general. On the front, open rate, strong. Here’s your takeaway. If you’re consistent and you do what we’re doing here, you’re going to get opens and you’re going to get clicks. If the offer is hotter, like, let me shake those pounds, let me get that free money. You’re going to get way more clicks. If the offer is not as hot, you’re going to get less.

00:26:15 Brian Anderson: But even so, even with what we have, even with what we have, we’re getting results, right? We’re getting pretty good results. Email one had a 17% open rate across all the platforms, so that’s solid. You can see email two was 15%, email three was 16. Yeah, David Lawrence asked a question on ERC. Is it still viable, Brian, to start if we haven’t promoted it since the beginning? Yeah, that would have no effect, David, you’d be fine. So, Vanessa, if you want to help the few people that are asking for that, I’m happy to do that.

00:27:01 Brian Anderson: Let’s get them set up, get them a page, send them the usual stuff.

00:27:04 Vanessa Roberts: Absolutely, yeah. No, I mean, great, great time to do it.

00:27:07 Brian Anderson: Oh, wait a minute. Sean just said no, Brian, he goes well over 100. He just checked 251 referral leads since January 1, so it’s really big here. I’ll share his actual results and we can talk about those in a minute on Sean’s results. All right. Email three had the best click rate, but even so, all of them were above the bar of average. They were all strong on the click through rates and that’s cross platform mailjet. I agree with Casey.

00:27:45 Brian Anderson: Was very consistent across all the campaigns. John Davis asked about the payout on the local city places. I believe it’s 20% John and Vanessa, correct me if I’m wrong on that. There’s multiple tiers so you can get paid almost like the multilevel thing, but on your direct stuff, it’s 20% john. All right.

00:28:13 Vanessa Roberts: Yeah, I was typing it out as you were answering, but yeah, that’s the right answer.

00:28:17 Brian Anderson: And just to level set on stats sent all emails that were sent and successfully delivered open, that have been clicked. Right. Most of the platforms are not unique. They do not do unique open and unique clicks. They intentionally don’t because their stats look better. Some of them will have the ability to be unique. I personally prefer unique, but it is what it is. The reality is I’m good with unique opens and I want to know total clicks.

00:28:55 Brian Anderson: Really? What else? So we’ve been doing the warm up functionality. This is that whole concept that mimics interaction between Bud’s friends. So, like with instantly AI, you guys will remember it was really bad for us at first, but Walt was adamant that he was getting great results. So after a while, eventually our instantly AI increased. Yeah. How about this?

00:29:27 Brian Anderson: Sean v. Just shared his commissions earned since January 1. 251,000. 659. 80. And you guys, and I’m not going to lie, he’s one of the best. He’s at the top. What if you only did half that?

00:29:46 Brian Anderson: What if you only averaged 40,000 a month instead of 80? It’s not too shabby. Yeah, David just said darn, or actually said damn. I mean, guys, it’s as good as it gets. You have to remember, I had a pretty strong Internet marketing business. Top 1%, I would argue. And I have been doing my entire annual revenue from Im in about five days. Every five days.

00:30:18 Brian Anderson: So think about that for a second. Every five days. Now, what’s the negative? Right? There’s always a catch. Well, the negative in this case is the IRS put the clamps. It’s been slowed down. Fortunately, we’re seeing it finally start to open back up.

00:30:36 Brian Anderson: We’re seeing the program starting to trickle out payments again, and there’s about to be a rush of payments we’re not even going to be able to imagine you guys. It’s going to be unbelievable. What else? Here’s just some basic information on how we’re doing warm ups. All this is pretty useful. The cool thing is with the DFY, we’re doing a lot of this for you. Right? What else?

00:31:06 Brian Anderson: Vanessa, do you want to talk about any of the Google updates? I know we have this on the slides. We don’t have to do this right now, but it’s in the slides. I don’t know if you’ve already done it.

00:31:12 Vanessa Roberts: It and if you have, I’ve been rolling it out in training via email. So, I mean, we don’t really need to go in depth into it if you want to just fly through them. And if we can, we can answer questions.

00:31:24 Brian Anderson: Yeah. Any questions on the email changes, we can totally do that. Let me do this, you guys. I’m going to tell you here, I’m going to kill the slides for a second. I’ll just leave it on this page. So what else? Let’s see. Awesome.

00:31:43 Brian Anderson: All right. I started thinking about ways that everybody can make money and be successful. And right now, arguably, Erc is still, and I’m not here to promote backdoor, promote you to do erc, you guys. But I’m going to tell you, heck, Sean just told you, the results are still insane. It’s worthy of, as you’re running campaigns, it’s worthy of continuing down this road. It’s not the only thing. So we’re dabbling with the local city places. Okay.

00:32:24 Brian Anderson: What was good about ERC? We’re not closing the customer. Right. The sales team is closing the customer. Local city places. They use direct mail and follow up phone calls to close the customer on their advertising. Right. What else?

00:32:41 Brian Anderson: With the weight loss, the sales page and the follow up team closes the customers. And we haven’t rolled that out yet, but you’ll hear about it soon. Okay. And last but not least, I’ve been looking for other business related products that we could roll out as affiliates that are free to the business. Right. Has to be free, ideally free to us too. Free to the business. And ERC is great because it’s large lump sums.

00:33:15 Brian Anderson: It’s not great in that it’s not recurring. Right. So that’s not ideal. So imagine a product where you did get recurring residual payments and it was free for the business to sign up. And by them using the product, you, we, whoever made more money. I’m in negotiation in the automotive space on a very specialized product for used car dealers, completely free. It involves financing and warranty and the products that happen, they call them f and I in the financing, insurance in the business. And I’m looking to lock this down this calendar week and it’ll be available to everybody here.

00:34:10 Brian Anderson: What will happen is we’ll send traffic to automotive dealerships. It’s going to aim at used, not new. It wouldn’t be good for new. And we’re going to tee them up with an appointment. They’ll talk to a sales guy for the financing company, a platform vendor. I want you to imagine, you know, you go to a new car store and you buy a honda, right? And honda has the best financing. You go to a used car store, they don’t have the same group of financial partners to help fund their customers.

00:34:50 Brian Anderson: Some of them do the buy here, pay here, but that’s never a good deal unless you have like a 400 credit score and you just have to do it. So I want you to imagine a portfolio product for these used car dealers. They don’t have to pay for something that fills a major gap in the market and it’s free and somebody else sells it. Oh, and by the way, every time they use the product, we make a recurring payment, we make a commission. So let’s pretend it was a warranty. And they did 18 cars this month and 15 of them bought the warranty and we made $50 on each. In that case, that would be a $750 payment. All we did was refer to the dealership once.

00:35:35 Brian Anderson: I think you guys get it. I don’t know Casey, about Canada. I’ll find out. All right, what else? That’s my goal is I want to add in, I’m going to add this automotive in once I can get the contract signed. And I’m doing tests right now outside of what we’re doing here, once we know. So some of you know, like ten years ago, Sid and myself owned along with a buddy, two. And we almost had three used car stores when we owned those stores.

00:36:24 Brian Anderson: We had one local bank as a partner and three questionable banks that were like high interest rates. One local bank that if you had good credit, you wouldn’t mind a loan from. Right. So most of these used car dealers don’t have the partner banks. They don’t have the relationships and they’re not approved with partner banks. Think like the mortgage business. When you deal with a mortgage broker, he or she may like, they’ll shop you around to all these different banks because they can to get the best rate where they make money and you get a good rate. In the automotive business, it doesn’t work like that at used car stores.

00:37:09 Brian Anderson: New car stores that have a franchise brand like Ford or Honda or somebody like that, they have the best financing. So if you want good financing and you want to buy a used car, you would want to buy it at a new car store. Usually. Not always, but usually. So if I can get this done this week, we’ll have another product that we’ll be able to sell and we’ll be able to do email campaigns. Somebody else will close the deals, and we will make periodic recurring payments from every dealership. So if you close, this is free. And we referred, let’s say we referred 20 dealerships and 15 of them signed up.

00:37:50 Brian Anderson: Remember, it’s free. It’s going to be an easy sale, 15 of them sign up. Each one of them had ten car transactions a month. That’s 150 sales. If you made, and I’m making $50 up. If you made $50, you can multiply 150 times $57,500. Right. The whole goal is to add streams of income that come off this hands free work.

00:38:17 Brian Anderson: That’s very real. The beauty of the ERC is it’s as real as it gets. You guys, I still keep six checks from doing webinars. These were my own checks in my pocket. These are checks to one of my companies and in my drawer, not my pocket. And I want you to imagine you’ve all seen affiliate payment checks, right? You’ve all seen that. So we did the affiliate campaign and we’re going to do a few more of those.

00:38:47 Brian Anderson: But the whole idea is to get yourself a bevy of products that you’re able to promote that make money. Because you know what erc we got at best, we have 13 months now. At best, we have twelve months and 21 days at best. So that’s all we have. Doesn’t mean you can’t destroy it for the next year. You’re going to be helping people and you’re going to benefit. But this automotive thing isn’t going to go anywhere. And this is something brand new.

00:39:24 Brian Anderson: And I want to get a first mover advantage, so to speak. So even if you lived in the Netherlands, as an example, you would be able to do this in the US. And I’ll find out about the Canadian, because there’s a difference in laws on the Canadian dealers from the US dealers. But I’ll have to find out. I have another catch up call with them today. So that’s what we’re doing. And then we’re going to roll out another affiliate product. The whole idea is how do we have opportunities that don’t cost us money, that we can play in and do real well in?

00:40:01 Brian Anderson: So if I had to, let me turn the screen off, if I had to focus. See? All right, let’s think about it. Right now I’m going to change that. All right, Vanessa, I’m an idiot. You know, I’m a PowerPoint guy. How do I wipe this slide and make it normal? Oh, there it is.

00:40:39 Brian Anderson: Layout. Yep. Layout. Layout. Layout. How about this? Okay. Strategy.

00:40:47 Brian Anderson: All right. Immediate strategy. This is what I would do, or this is what I am doing. I mean, you should consider it yourself, Brian. You should consider it yourself. Make this a little bit bigger. All right, so this is probably the biggest no brainer there is. Continue supporting, promoting ERC to the end.

00:41:25 Brian Anderson: Why would you do that? It’s pretty lucrative. If you don’t care about helping people, then that’s okay. But you will reap the benefit, right? Two. All right, let’s see. Let’s call it layer in. Multiple others.

00:41:55 Brian Anderson: All right, so multiple others. Let’s talk about it. So we’re going to have this weight loss. I mean, I’m close to it, you guys. I know you’re probably like me. I get frustrated with it. I started supporting and promoting it before I was allowed. But we’ll see.

00:42:22 Brian Anderson: Weight loss, this automotive affiliate offers, right. The local city places. Local city places are a great test thing. It’s completely free. It’s tied into what we’re working on. So weight loss, let’s talk about that will be a super strong interest, fast payments, right? No delay on payout. This will be, not super strong, but strong interest, recurring payments.

00:43:02 Brian Anderson: Free recurring payments, sometimes instant payments. Right. So if we start looking at things like this, you’re going to start layering in weight loss campaigns when we say go. So make sure you’re ready to go. Right now, though, if you’re not promoting ERC like Sean is, and let me grab into the chat box. Hang on. I will just do this. And y’all, this is not me.

00:43:51 Brian Anderson: This is from Sean, who is in. Sean, you’re British Columbia, right? I’m pretty sure. Excuse me, you guys. So this is what you want to do. You want to do multiple things because you don’t want to bank on any one thing. And you want to take advantage of whatever is hot. And there’s a couple other things, right, that I’ve seen.

00:44:23 Brian Anderson: I just haven’t jumped on yet for a few reasons. But there’s a thing in the wellness space. I know Sean and Bud are actively working. I think I’ve now seen it a bazillion times. There is this automotive thing that I’m working on in the f. I. Space that’ll be more unique. No one else will be talking about it.

00:44:44 Brian Anderson: I’m looking for other products that I can roll in and you guys could plug in and go. The important thing, though, is you got to actually do the work. And when I say do the work, you’re not doing it all yourself. You guys, you got a team. I’ve seen nothing but really good feedback from you guys on our support team, the DFY team. Rose runs a lot of that. She’s awesome. We worked with her for many years now, so it’s critical, though, that you do it.

00:45:23 Brian Anderson: I saw something else, and I’m not going to share the guy’s name, but we all can relate to this feeling. Hang on. I will show you this, this guy or gal, and I won’t say who, has plenty of time to rebound from this, but he’s not the only one that sent a message like this. I’m so pissed at myself. I started working on my roofing business instead of ERC, and that was a big mistake. Maybe not a big mistake. Maybe you could have done both. But at the end of the day, don’t let this be you.

00:46:07 Brian Anderson: Don’t. In a year, don’t say, wow, I wish I had done what Sean did. Even if you had to wait on the payments. I mean, look, I want the money yesterday, too. I’m impatient. Yes, but you know what? Good things come to those who wait and what? Patience is a virtue.

00:46:29 Brian Anderson: All those kinds of things. Well, guess what? Eventually everything gets paid. If you had to wait a year and you pocketed a million four, it’s not the end of the day, not the end of the world. So there’s a lot of opportunity. And remember the cool thing on the ERC side, you’re really helping at this point. You know what’s fascinating? Two ways to qualify.

00:46:53 Brian Anderson: One is you had to lose a certain amount of revenue, a decline in gross receipts. And the other one, you had to be materially or you had to be affected more than normally affected by a government order. We are seeing right now, one third of the accounts coming in are qualifying under revenue decline. That’s amazing. Early on, it was like 15%. We got as high as 20. Now there are so many. The deals coming in right now are people that truly, man, it’s a no brainer.

00:47:36 Brian Anderson: They lost gobs of money, and it is what it is now we are going to lose 2020 on April 15. That’s okay, because the majority of the money is available in 21, but the 2020 tax year will go away. So, an ideal world. I’m going to have a call on the automotive side. Probably two weeks. It won’t be next week because we’ll still be getting it finalized. It’ll probably be the week after all things are ready. And then what we’ll do is we’ll roll that out.

00:48:11 Brian Anderson: So be thinking about lists and targets, and remember, you only want to use them. You don’t want new things. Continue running your campaigns on the local city places. If you’ve been testing affiliate marketing, continue there. The ERC, though, if you just want to run campaigns and know that you’re really reaping maximum ROI on your effort, that’s probably where you should spend your time right now. There’s nothing close right now to it revenue wise. Now that’s going to change, but for now, I would know to focus there. Let’s see what else.

00:48:53 Brian Anderson: Vanessa, I’m going to look at some of these questions.

00:49:00 Vanessa Roberts: And I want to make sure I see so many people excited about getting reactivated with ERTC because I have to go into your account individually. I can’t do it while we’re online. So send me a ticket at Getsupport biz, and I will help each and every one of you get back up and running everything you need live link one on one in the ticket. And we’ve already got it done for you. ERTC campaigns live. You don’t have to do anything except choose ERTC lead gen from the drop down, right, or pull your list, et cetera, et cetera, et cetera. But, yeah, we can get those going for you immediately if you’ve got a warmed up account.

00:49:39 Brian Anderson: You guys, I’m going to share Sean’s because look, at the end of the day, what Sean just said, a lot of times I like sharing other people because if I just tell you stuff, it’s not always relevant. It’s not fair. Sean’s an action taker. He’s one of the smartest guys I know in space, but he also works. He rolls his sleeves up and done it. He’s over a half million in ERC, and he’s still landing a restaurant, which is probably the best niche every single week. Think about that. Program is nearing.

00:50:15 Brian Anderson: We’re 75% to conclusion, 80% done, and he’s still getting restaurant deals. He could add another half million before this thing ends, if not more. Super cool, you guys. So Walt asked, can we get ERC leads? So the best way to do that, Walt, is pick a niche and go after the niche and then assume there’s no way for us to know did they receive it or not because it’s not a published database. So we can’t nail it down like that. You have to assume the answer is no. But the cool thing is, since it’s been marketed too hard, everybody knows about it.

00:51:00 Brian Anderson: And as long as you angle your messaging, don’t miss out. Have you heard you still have time, things like that. You’re going to pick up all the people that are the procrastinators. And there are lots of procrastinators out there, right? We know that. Let’s see. All right, Eric, you know, I don’t have the final number. Eric’s asking what kind of commission on the weight loss.

00:51:37 Brian Anderson: It’ll be in the hundreds, low hundreds. Hundred to $300 range, something like that. But you’re going to be able to sign them up like gangbusters. Gangbusters. Let’s see. Skipping, skipping. All right. I’m going to share Sean’s message for Walt and others.

00:52:00 Brian Anderson: I’ll put this up here on the ERC side. He’s just sharing what’s working for him. Super cool. And I will post that on the screen. Case studies target a niche, you guys. It ain’t rocket science. Right? He’s applying what he knows because it works pretty simple.

00:52:33 Brian Anderson: What else? All right. Yeah. Weight loss has a lot of rules on how you can get paid and what you can get paid for and stuff. So the reason we’ve held off on one pay recurring and on amounts, because we’re waiting on, honestly, we’re waiting on the compliance people and it’s important to do it right. But I can tell you that it will not be unusual to sign up 510-15 people a day. Sean will be signing up numbers like that. I guarantee it.

00:53:29 Brian Anderson: Now you got Oprah running specials that had a bazillion people watching where she blusted. And guys, it’s going to be insane and it’s going to be bananas, truthfully. What else? What am I missing? Vanessa? I would say yeah. So right now, immediate action steps. Probably what I just said.

00:53:59 Brian Anderson: Most important thing, if you’re not doing ERC or you stopped, I would reactivate, use what we’re doing here and just be consistent every single day. Layer in the multiple programs. Biggest thing is we’re going to have the automotive pretty soon, the weight loss. We are super soon. Logo is done. I’m going back and forth with the design team on the page. I did a call with the doctor network. I mean, everything’s coming together.

00:54:34 Brian Anderson: Local, city, places. It’s free, it’s easy. It gives me something to mail. I don’t 100% think I’m going to get rich off of it. But it’s one of those things that it’s great to test out stuff and then don’t be scared of affiliate stuff. I’m going to line up basac. I haven’t done that yet. I ended up bumping into John Cornetta.

00:54:58 Brian Anderson: So we did John’s thing first. But I’ll get Matt on a call soon and we’ll all promote something that Matt can design for us. And another easy thing, the whole goal is multiple streams. You guys, you didn’t hear it here first, but I want you to keep hearing it because it is super, super good. Yeah. For those of you joining at two, I’ve got Brandon. Thanks, Casey. I got Brandon coming on.

00:55:30 Brian Anderson: Brandon’s got some pretty cool stuff that he’s up to. I’ll be there at two with him. Brandon, if you guys remember when he’s third year of college, because he’s the same age as my son, that means he’s 21. When he was six years old, he was an intern in my office about 20ft from where I’m sitting right now. And actually he was at the other office.

00:55:56 Vanessa Roberts: He was at the other office.

00:55:57 Brian Anderson: Yeah, he was at the other office. He wasn’t at this office. He’s been here a little bit as well. But I brought this kid in. He was doing 30 and 40,000 a month in Internet marketing without knowing about the affiliate space at all. He was doing it all in content related kinds of media stuff. Offers, CPA offers. I don’t want to steal his thunder, you guys.

00:56:26 Brian Anderson: I can tell you everything about it right now. But he is now six years old as an Internet marketer. I think he went to college. I have to ask. I’ll put him on the hot seat at two. I think he ended up going to school for like a year. But now he’s been banking money, he’s been traveling. He’s been living the good life for sure.

00:56:45 Brian Anderson: I’ve seen him at some live events. I missed Jeff Hershey’s event in cabo. Brandon went. I was at a webinar for a couple of years. Brandon came with me as a guest. Now he’s invited to that stuff. The guy is a walk. The walk.

00:57:00 Brian Anderson: Getting it done. I can’t tell. You know, it won’t be cool to him if I tell you exactly what he’s doing for the 02:00 but it’s really cool. You should see it. He is doing stuff that other people are not doing and he comes at it as a guy who has six years of experience and he’s only 21. I want you to remember he approaches things very differently than, say, a lot of the other marketers, you know, out there. But, yeah, enough said. If you get an invite from me, you definitely want to come today at 02:00 and then I want you to look at that as something that I could probably tee up for you guys to sell as well.

00:57:48 Brian Anderson: What else? Darryl’s asking about weight loss leads. The good news is it’s good and bad, right, for our country. I would say 40% of the country is overweight. In the US, they may not be obese, but they’re overweight. So what I’ve been doing, Darryl, is that I’ve been specifically treating it just like anybody else and using business owners as my target. And all the results we shared on the call today have been the last two weeks’ business data. So I want you to imagine Daryl, marketing to contractors, like, let’s say, roofers, HVAC, and electricians.

00:58:33 Brian Anderson: You think any of those guys are overweight? Absolutely. How about restaurant owners? You think some of them are overweight? You know it, right? It’s the same thing. The percentages are pretty strong, and the open rates and clicks are really strong. So I don’t have an easy way.

00:58:51 Brian Anderson: I mean, we could all pay and buy alleged weight loss. All right, that’s Vanessa, you guys. Another demerit. Another demerit right there. We could all pay and get weight loss leads, but I don’t think you need to. I think it’s a waste of money. All we need to do is kind of keep it simple, follow the process, reach out to the people we already know, and you’re going to see large numbers of sales. The cool thing about emailing business owners is for the most part, they have money to spend, and a lot of them are sick and tired of bitching about, kind of like, I was bitching for the longest time about being overweight before I lost 65 pounds.

00:59:42 Brian Anderson: Man. I was constantly whining to somebody, Vanessa or somebody about weight loss. And Vanessa. I don’t want to brag about Vanessa, but she’s been doing Vanessa. Are you allowed to share or. Not yet. Are you waiting for the reveal?

00:59:57 Vanessa Roberts: Feel free to brag about me. I can tell you how much I’ve lost so far. If you.

01:00:02 Brian Anderson: All right, well, before you do.

01:00:04 Vanessa Roberts: Okay.

01:00:05 Brian Anderson: All right. If you want to know about Vanessa’s story in 60 seconds or less, which she’ll never be able to do, but 90, maybe 90 seconds or less, and I want you to imagine this story helping you sell on the weight loss. Just give me a seven if you’re interested, because this is really cool. What she’s done is nothing short of miraculous, truthfully. I mean, the data and the numbers. She’s going to be a legend by the time this is done, you guys. I mean, a legend. All right, Vanessa, 90 seconds.

01:00:43 Vanessa Roberts: 90 seconds. Okay. I’m going to be vulnerable here.

01:00:48 Brian Anderson: People have known you, okay? This is a shared place.

01:00:55 Vanessa Roberts: I was always very athletic and had a really nice figure growing up. I had kids and put on some weight and then went through some trials and tribulations in my life and I became very large. I capped out at over 500 pounds.

01:01:14 Brian Anderson: Safe place.

01:01:17 Vanessa Roberts: Okay? Over 500 pounds. And in the past ten months, I have lost 175 pounds. I have cured myself from type two diabetes, I have cured myself from high blood pressure, I have cured myself from high cholesterol. I am healthier than I have been in over a decade and I’ve got a new lease on life.

01:01:46 Brian Anderson: I’ve known Vanessa for like 20 ish years. You were 19, so, yeah, over 20 years. And I saw it. She was a pretty athletic model, attractive, literally. She always had that look and she had a lot of pizzazz. And then over time, just like she said, most of us have been there, it got her worse than others. And you know what? I’ve also been there over the past year seeing what’s happened.

01:02:15 Brian Anderson: And when you see this, and I want you to imagine the video, guys, it’s unbelievable. I bumped into her, okay? I didn’t have my glasses. Okay, straight up, I’ve known her for 20 plus years. I’m at the doctor’s. Was it last week? I saw you the week before?

01:02:31 Vanessa Roberts: Yeah, it was last Friday.

01:02:33 Brian Anderson: Last Friday. I’m going into the doctor’s office. I’m in a long hallway in a medical building. She had come in out of the office I was going to, and I’m talking, she’s 50ft, 60ft away, didn’t have the glasses on, no contacts, whatever. I didn’t know it was her. I got right up on her. I’m like, oh, Vanessa, hey. And I was like, kind of hit me out of the blue, candidly.

01:03:03 Vanessa Roberts: And we see each other typically every.

01:03:06 Brian Anderson: Other week, or she. If you’ve seen Vanessa in the past three years and you haven’t seen her recently, you’re going to be like, oh, my God, you won’t know her. You will not know her. And in another year, God only knows. It’s phenomenal. And what she didn’t tell you is her dad had passed away and she was with her dad at the end and she had committed to losing weight and getting on track for him and being known because he had asked her. And the kind of know, that kind of motivation, she’s super focused and super motivated and the story is going to be one for the ages. So anyway, I’ll tell you, and I.

01:04:01 Vanessa Roberts: Said this to Brian, but I will say it publicly. Brian did this. He pointed me in this direction. He put me on this path. Brian Anderson: saved my life with, no, I’m serious. I have a new life and I’m so.

01:04:19 Brian Anderson: Guys, it’s. So why is the weight loss thing so powerful? Let’s just use psychology as we kind of end today, the emotional baggage of needing to lose weight and have it. And I don’t mean if you’re 1020 pounds overweight, you all need to lose a couple of pounds, too, right? But for me, it always bothered me because I was always really athletic. In high school, I was never the best athlete, but I was working out, doing something seven days a week. Now, I didn’t go pro or anything like that. I wouldn’t play college football, but I was super active.

01:04:54 Brian Anderson: Just got me, man, got me in my thirties, and it was a slow gain. And I want you to imagine the baggage if you’re 100 pounds overweight, 150, and as it goes up and you start thinking about this. So the psychology involved, people want to believe the case studies that Sean talked about that help him get the ERC deals. I want you to imagine a case study before and after. So I actually don’t have any pictures handy or I would throw something up. I want you to imagine the case study that comes out and it’s just a little before and after. And imagine what it’s like. Right?

01:05:41 Brian Anderson: Imagine what it’s like. It’s hard to imagine. So, I don’t know. I’m going to show this. I think this picture is kind of blurry. It’s my daughter’s graduation from college. Hasn’t been that long. Little over a year.

01:06:02 Brian Anderson: Right. Tell me if it ever came in. Vanessa.

01:06:07 Vanessa Roberts: I see it. Yes.

01:06:09 Brian Anderson: Okay. Well, I mean, yeah, great for her. Awesome. And then.

01:06:21 Vanessa Roberts: So much younger. That’s what I tell him every time I see him. Like, every time I see him, he looks younger and younger and younger. Like thinner.

01:06:27 Brian Anderson: Yes.

01:06:27 Vanessa Roberts: But, like, my gosh, so great.

01:06:30 Brian Anderson: Yeah, you guys, so, I mean, imagine the case study, the story, the call to action. You get the click, go to the page. Boom, done. Next, it doesn’t get any better money. I love what Casey just said, you guys, let’s end with this. Forget about the money. Think of the people you will help and change lives.

01:06:53 Brian Anderson: Fact, you guys, I’m wearing 32. At least in that picture. I’m 32 pants. I was wearing 44 at my heaviest. And I quit buying above 40. I started buying customs. So they wouldn’t have labels. No, if you’re heavy, you know about it.

01:07:11 Vanessa Roberts: Yeah, I’ve gone down eight pant sizes.

01:07:16 Brian Anderson: Eight you all eight pant sizes.

01:07:22 Vanessa Roberts: Not to mention my physical chairs have gotten smaller, too.

01:07:28 Brian Anderson: Dude. But look at this. Look at the difference. I’m just picking on myself because I can. No one’s going to get mad at me for picking on myself, but that.

01:07:38 Vanessa Roberts: One really shows the difference. And I’ll say this, when you’re heavier, you don’t have a lot of. Personally, I don’t have a lot of pictures of me heavier. So the comparison, it’s harder to know because as I get thinner, I take more pictures.

01:07:51 Brian Anderson: Like, look at this.

01:07:51 Vanessa Roberts: You look so sharp.

01:07:53 Brian Anderson: This was in Italy and Milan in February last month, you guys, I didn’t post as much anymore because I hate the braggy stuff. And I’m about to go in. There’s a church right here. The name escapes me, but it’s where the fresco of the last Supper, Leonardo da Vinci’s last Supper, is pretty amazing. But anyway, I took this with my daughter Olivia, who’s a twelfth grader. And other than the gray hair, if I had brown hair still, I mean, game on, right? But no, I mean, 65 pounds, so little stories like that, the psychology is so big, you won’t be able to touch it. So what we’re doing today at two, you’ll be able to apply all that towards ERC and towards weight loss.

01:08:43 Brian Anderson: So it’s very slick, it’s cool. There’s a strong angle on how you can generate a lot of money with it. I know Brandon is because I listen to him. He doesn’t brag, but he’s 21, he’s excited, so it’s a good way. So I hope to see some of you guys on the call. If not, you can catch a replay. Totally cool. All right, with that being said, let’s end with what Casey said.

01:09:13 Brian Anderson: David Lawrence called me out. He goes, Brian, I bet your bench press has gone down with the lost weight fact. I was a 330 bench casey at my strongest, but I was weighing 250. I probably could only bench 242. 50. Right now, I don’t even go for max. I do sets of 20 reps, 25 reps with 135. Now I just do a lot of high rep stuff.

01:09:41 Brian Anderson: Lower weight. Just because my goals have changed. Yeah. Tom Harper. Dude, you can kill it, man. You could be a 32, just like me. I was 44, man. I’m glad to read what you just wrote, guys.

01:10:02 Brian Anderson: It’s unbelievable. I didn’t do Ozempic. No, but we’ll talk all about it, for sure. You guys, if you don’t mind me sharing for a second, I’m reading some of what you wrote. Greg just said, my wife has gained from 120 when they got married 38 years ago. She’s 320, so 200 pounds. So she suffers from some guilt from a childhood teenage issue. She was an athlete in high school.

01:10:31 Brian Anderson: Basketball and softball. And Vanessa, you played softball or were you volleyball?

01:10:34 Vanessa Roberts: I was at the theater. Sports, yeah, they’re softball.

01:10:42 Brian Anderson: So he said, my wife and I played coed church softball together. I’ll introduce it to you. Yeah, Greg, I can just tell you from watching Vanessa. Vanessa would take breaks, and I mean this with love. And, you know, if you didn’t get here early, you’re going to park away from the building. Vanessa would take a break on the way walking in, and I would stop and wait with her, and then we’d walk the rest of the way in together, then take the elevator. Now, Vanessa’s like, chip chop, man. She’s just busting it out.

01:11:12 Brian Anderson: Takes the stairs sometimes. Elevator some anyway. It’s awesome. So, y’all, it’s good. I’m never going to be selling, like, a fitness product. There are guys out there that are going to do that. But I like what David Lawrence said. It’s just healthier.

01:11:30 Brian Anderson: Healthier. It’s just healthier. And even the vanity side aside, the personal vanity, when your triglycerides go down two thirds and all your blood indicators go down, it’s just better. The diabetes.

01:11:48 Vanessa Roberts: Um, and your life expectancy numbers go up.

01:11:53 Brian Anderson: Yeah. All those things come into play, you guys, and you’re just happier. And like Vanessa said, you want to be in the picture instead of being in the back corner where your face only kind of shows.

01:12:03 Vanessa Roberts: Yeah. Oh, man, that was my go to pose.

01:12:06 Brian Anderson: Yeah, all of us. It’s not just you. Yeah.

01:12:09 Vanessa Roberts: Gregory’s saying knee pain goes down. I woke up.

01:12:12 Brian Anderson: Yeah.

01:12:12 Vanessa Roberts: Like my plantar fasciitis for me, Greg, for sure.

01:12:15 Brian Anderson: Yeah. I never had knee pain. I had back pain, lower back pain, which is. I don’t have it at all anymore. All right, enough of that, you guys. Some of you will see it, too. For others, we’ll get you a replay. It’ll be cool.

01:12:30 Brian Anderson: You’re going to want to see. Got to make sure you plug in on the eRc. We got the automotive thing pending, which will be very similar to ERC in that somebody else is closing the deals, which is awesome. And it’s a free close, so it’s going to be an easy close. They’re going to close at a high rate. With that being said, we will see you next week on the call and have a great rest of your Monday. Talk to you guys. Bye, all.

01:12:55 Vanessa Roberts: See you.

01:12:56 Brian Anderson: Bye.