00:00:05 Vanessa Roberts: Good afternoon, everyone. Vanessa here. Brian is logging in. Let me know. Can you see my screen? I think I do. Yep. So, small batch system.

00:00:23 Vanessa Roberts: April 8, 2024. Hi, David. Hey, Johan. Hey, Daryl. Sure can. Awesome. Awesome. All right, so we’re going to keep this really short so that everybody on the east coast can go out and see the eclipse today.

00:00:38 Vanessa Roberts: Everybody got their glasses? Hey, John. Hey, Jimmy. All right, so what we’ve been working on the last week. I know. Thank you so much to everybody for participating in the help to make us a better survey. The feedback that we got was truly, truly invaluable. It is really going to help us hone in and focus on what y’all need, what you want.

00:01:08 Vanessa Roberts: And I put on Facebook the five points that we are absolutely going to get out to you respond to or get to working on immediately, one of which we are going to talk about, or actually two of which we’re going to talk about today. We have another done for you campaign. We generated a new campaign on ERTC lead generation. A lot of you are in our ERTC lead referral program recovery profit system as agents and field agents. There was threatening legislation that was going to end that program early, but it has not progressed and so we are operating under full speed ahead with ERTC goals. We are no longer accepting new field agents. However, as a small batch system member, we will allow you to join. If you’re not already an ERTC field agent, you can sign up.

00:02:14 Vanessa Roberts: You can hit me up offline. Oh, yep. Brian, I am promoting you. So hit me up and we will get you set up. But what we’re going to present today is our 2.0 email campaign for ERTC lead generation. Hey, Brian. Oh, hey, Vanessa.

00:02:37 Brian Anderson: How are you doing?

00:02:38 Vanessa Roberts: Super great. How are you?

00:02:40 Brian Anderson: Super doing great. Hey, I love it. Darrell Patterson just got a new deal today, man. Way to go.

00:02:47 Vanessa Roberts: That’s awesome.

00:02:49 Brian Anderson: Now I love it. Hey. Hey, Yohan. Hey, you guys. Yeah, yeah. Greetings, greetings. No, I’m just skimming it. Hey, you should go to full screen, otherwise we’ll not pay attention to your slides and read all your next five slides.

00:03:05 Vanessa Roberts: I don’t know. I can do this, but then I can’t see what’s coming up next. So it’s going to be a surprise for everybody.

00:03:11 Brian Anderson: It’s better that way. Reparation, homie. Well, hey, listen, before we get into this, you guys, I know here’s a great comment. Somebody says, I noticed some law firms are suing the IR’s. Will ERTC express be taking any action? Well, let’s not go too deep down that path. We do have a multitude of law firms that are representing us, but we’re not involved in suing the IR’s or anything. I’m excited for all those that are.

00:03:43 Brian Anderson: I mean, the reality is the IR’s just needs to comply with the law from Congress and good for those law firms if that’s what they’re doing. But, yeah, send me that if you happen to see it. I don’t know if I’ve seen all of them. Hey, before we dive in, and I just went through all Vanessa’s slides, before we dive into this, I got to tell you, today is our last day. We’re really processing 2020 tax year, 2020 on the ERC side, so we’re kind of shifting into the final sprint for the last year on this 2021, leads have been somewhat consistent across the board. There’s a couple guys at the top that are just kind of really bringing the heat on the agent side, but the leads that I’m generating have been pretty consistent, you guys. And what’s cool is there’s a lot less competition out there. So it’s.

00:04:43 Brian Anderson: I don’t want to say it’s better. I mean, better might have been in 2021 and to 21, but the reality is right now, for your lead, there’s not really a lot of options for them. So we’re probably going to be the best option. Not to be biased. So you definitely want to run this campaign. It works. There’s a lot of you guys running it. We use, in essence, a version of the same thing, and it’s working pretty well.

00:05:10 Brian Anderson: So, anyway, Vanessa, what else? So, I know I went through all your slides. I saw the focus today. So a little different.

00:05:22 Vanessa Roberts: Before we get.

00:05:23 Brian Anderson: Into this, how many of you guys have not run any campaigns? Just be honest. Just tell me if you haven’t done anything yet. Yeah, I appreciate it. David Garvin. Honest. Jimmy. Bill.

00:05:39 Brian Anderson: Warming up. Okay. David. David Lawrence. Casey. Hey, Casey. Victoria. Okay.

00:05:44 Brian Anderson: Yeah, you guys. So what’s cool is, for all of you who told me, no big deal. Make sure you’re at least doing what a few of you are doing. You’re kind of in warm ups and stuff. The results have been really good. Results have been good for a lot of people. So while the ultimate goal is not open, it clicks, right? Let’s be real.

00:06:04 Brian Anderson: And a lot of these email providers play games with opens. We all know that, right? Those are facts. You can’t get clicks, though, if you have no openings. That’s also a fact. So when you see a number and it says 80%. Think of it like, this is how I think of it. I think of all the open rate numbers, kind of like marketing math.

00:06:30 Brian Anderson: If they use a bigger number, you get more. Open a smaller number, you get less. Do I believe any of the platforms is 100%? Not really, ever. So just remember that, but also know that you can’t get clicks, which is the real goal, and make sales if you don’t get opens. I think we know it, but I just want to make sure everybody gets it. And for everybody that’s kind of coming in, there’s a nice group of you about. Looks like about 20, 30% of the people on the call have not.

00:07:02 Brian Anderson: Vanessa, who was the guy? It was Sean v. Out of Canada. Right. That was sharing some math on the last call or two. I mean, he’s done, what, 500 leads and a quarter of a million on ERC this calendar year, right?

00:07:14 Vanessa Roberts: Yes, since January. Exactly.

00:07:16 Brian Anderson: Yeah. So very cool. Terrence said, I’ve done a few. Terrance, Allison. Terrence, where are you based? Terrence, Allison, where are you based out of? You know, there was Terrance and Vanessa, maybe you can help me remember. There was a Terrence who was in Curacao.

00:07:33 Brian Anderson: I was just in, you guys, I was on a spring break trip with my kids. I was just in Curacao and I was like, man, what was Terrence’s last name? I was going to shoot him a message before I got there, but no, very cool. Well, listen, I’m looking at the comments. A lot of you guys are having really, really good results. And even if you haven’t done anything, the positive is you’re not talking to anybody. You’re just sort of leveraging the done for you, copying what other people are doing. And instead of trying to go big, you’re going small.

00:08:07 Brian Anderson: And you’re finding that that, in essence, gets you past a lot of the filters because you don’t look as, you don’t look the same as the guy sending tens of thousands of emails out. And that’s all you’re really trying to do. You’re just trying to get results. You don’t really care how. If you could walk into ten businesses and you’d make ten sales all day long, you’d get over your fear. This is just a way to get to the goal. And the goal is cash revenue, money, whatever, payments, orders, signups coming in in multiple campaigns. Does that make sense?

00:08:42 Brian Anderson: Like, that’s really all we’re doing. Doesn’t matter if it’s ERC, affiliate marketing some AI product which is obviously super hot. Doesn’t matter.

00:08:54 Vanessa Roberts: Cool.

00:08:55 Brian Anderson: All right, Vanessa, I’m shutting up. Sorry.

00:08:57 Vanessa Roberts: Well, thank you. So I put together a little recap of going through the small batch system to make sure everybody knows where to go to get all of the resources that you have in this membership. We have added a lot of value recently. So what I’d like to do, if it’s good use for everybody’s time, is to run through a review on where to access resources in the done for you services and then jump into a review of what I like to call the ERTC Legion campaign 2.0 and share those results with you and show you where you can get that entire campaign. Because one of the big feedback requests we got on our satisfaction survey was more proven campaigns. So we’re going to write them, we’re going to prove them, and we’re going to share them with you so that you can point, click, copy, paste and run with it. All right? All right.

00:09:53 Vanessa Roberts: So everybody knows the small batch system Brian just ran it through, so I’m not going to. Okay, so once you log in, you’ve got your welcome page. We want to make sure that everybody is in the Facebook group. We have a lot of exciting updates that we share, participation, and interaction. There is. We’re super active on the done for you team. Is there help in answering questions? Me and Brian are in there answering your questions, giving advice.

00:10:27 Vanessa Roberts: My screen hasn’t changed. How about that? Okay. And also we want to make sure that you know where the members only tab is right here. So these buttons are your quick links to the Facebook group and the members only tab. The members only tab is where these recordings are posted and where you can grab your join meeting link. Okay. Mine says admin because I don’t have a join meeting link because I start the call.

00:10:58 Vanessa Roberts: But right here where it says in blue underlined, that’s where your personal join meeting link is for all of these calls. So if you’re ever ready to join but you don’t see your gotowebinar email or our reminder emails with your link, you can always come right here and grab it. Going to have the schedule posted. And then below the fold here is where all the replays are. Okay, inside the members area under your resources tab, here’s where all of our campaigns that we’ve created and tested and proven for you are all going to be listed. If you click on that top level page, the one that actually says resources instead of the downline, there’s a master page that has everything listed. Or you can jump directly to ERTC, deal, campaign, H, Vac, plumbing, etcetera. And then we have our faqs at the bottom.

00:11:51 Vanessa Roberts: Okay, this is what a campaign page looks like. So far we’ve got three proven campaigns. You can click to download the PDF or view it live in like a Google Doc format, uneditable because we’re sharing it with everybody. Or you can download the PDF’s. All right, here’s what the FAQ page looks like. This is constantly evolving. As you ask great questions, we get the answer and we add it here. So it’s a terrific resource.

00:12:23 Vanessa Roberts: You can also hit us up in the Facebook group, of course, the actual small batch system course. This is the five module which teaches the core principles of the small batch system and helps you decide what platform, et cetera, and tools you want to use. I’ve got questions here in the chat on this call folks asking about can we start with the free mailjet? The free mailjet option is literally our most popular. Most of our members are using the free mailjet and getting really good results with it. You can upgrade, but you know, scale with your business. Don’t jump into paying money until you know that you like it. So on the module one compares platforms.

00:13:09 Vanessa Roberts: We’ve done all the research for you, so you don’t have to create accounts at all of these places and test them out if you don’t want to. You can evaluate them on the front end. And you know, time is money, so save your time. That’s what we’re all about here. Okay, then we have campaign test results and right here. So under comparing platforms, the test results. So comparing platforms educates you about the platforms. The test results show you how those platforms perform when it comes to deliverability, open rates, click rates, etcetera.

00:13:46 Vanessa Roberts: We share our top six. We tested all of the campaigns that are listed in comparing platforms, but these are our top six. The best results we got, you can see that we have added instantly. These correspond with the services or the platforms that we offer. Done for your services for. So we have officially added instantly as a done for you service platform. That was one of the feedback surveys. That was a big request that we wanted it done for you with instantly.

00:14:16 Vanessa Roberts: So an announcement today is we will now set up your campaigns and instantly for you. Okay, we’re done for your services. This is where you can request. Again, we have the bonus which is the unlimited lead generation list scrape we have done your account warmup. That’s step one, right? Always let us get started warming up your account so that increases your deliverability and open rates tenfold. Minimum campaign setup we will go into your chosen email platform account and set up either a campaign that we have provided on under the resources, or your own campaign, or a campaign you got from an affiliate and you do an affiliate product or swipe from an ecom. Any campaign you want, we will set it up for you.

00:15:05 Vanessa Roberts: We will clean your list, then we’ll upload your list. We’ll do the merge field match, we’ll set up your hyperlinks. We will run everything through a spam filter and then we’ll run your campaign for you. So again, time is money and we want to give you back your time so that you can make more money. And then if you want to run your content through the spam filter without setting up a campaign, we have a standalone service. So if you have any content, either you’ve generated it yourself or someone has given it to you as a swipe to promote a product. We will run it through our can spam and then give you feedback on how to improve that content, recommended edits, recommended changes, etcetera, so that you can take it right from there, run your own campaign or turn around and pop it into the done for you campaign setup and we’ll just run it. All right, let me come over the questions, make sure I’m not neglecting any follow up questions on mailJet.

00:16:07 Vanessa Roberts: How do we complete the registration info? They ask about how we acquire and send out to our list. We’ll have to do a training on that that gets deep. We could probably post about it on Facebook and have a conversation. What is the definition or standard to become a proven campaign? Michael, a proven campaign is one that we have created. Run through all of the spam filters and then test it on all of our platforms and determine that the deliverability rate is successful and that the open rate and click rates are better than industry average. So they have proven to be effective campaigns.

00:16:55 Vanessa Roberts: Let’s see. Okay, with the mailjet set up, when they ask for email to sign up, you mentioned work email to use. Can you be more specific? It’s your user id, an email address that you use for receiving mail that you check regularly. Right? Don’t use one of the cold email outreach domains. It needs to be a true valid used email. Like for example, your own personal work email address.

00:17:27 Vanessa Roberts: So not a throwaway send, not a brand new domain that you’re warming up. Your user id is the email for the setup? Can you add an unsubscribe link on email? Norma yes. Every single one of these platforms complies with Kim spam automatically. It’s built into their system. You cannot undo it. Right.

00:17:48 Vanessa Roberts: So all of the platforms that we recommend and provide Zenfru services on in the core code have the unsubscribe link and unsubscribe functionality. You literally don’t have to worry about it. Okay, I’m going to keep jumping. All right, so we’re done your lead generation list request. Here is where you can request a full bodied, all the data list of businesses in any niche in the whole world. Basically, think of the niche as a keyword. The list is narrowed only by geographical criteria. So if you want all of the restaurants in Atlanta, this is what we will scrape.

00:18:33 Vanessa Roberts: That is what we will pull for you. You can list up to five cities, so you can say Atlanta, Marietta, Smyrna, Peachtree City and Canton. So the way the list is compiled is it’s not the physical location of the business, it is where the business advertises that they service. Okay? So it’s a very, very large and complete list. So what you don’t want to do is request the same list of the same industry in the same locations, because you’re just going to get the same list, right? So differentiate, you know, choose different cities, choose different states, choose different industries to get a broader list. But because you can get one list per day, it would not be the best use of your time.

00:19:24 Vanessa Roberts: Or list requests to order or request the same list in the same cities, etcetera. We do not clean, scrub or validate these lists because the content that comes over with the list is so much more than email. Okay? You get the name of the business, the contact email address, the website, the link to their Facebook page, link to their Facebook messenger, LinkedIn access information about their Google Ads. There’s so much information included in these lists. If we were to scrub the lists and only give you the results with non bounce, validated, super squeaky clean emails, we might cut that list in half. And all that does is deprive you of valuable, valuable data, okay? Because you can take this list and you can do whatever you want with it.

00:20:14 Vanessa Roberts: You’re not limited to email, okay? This goes, you know, far beyond cold email outreach, but it’s all part of that small batch overall system. Okay? Say you’re sending emails, but then you follow up with a Facebook message or you follow up with a phone call or you follow up with a postcard. All of that information is so, so valuable. We don’t want to limit what we give you just because the email might bounce. So the leads list you get are completely raw. But we do have a list of clean services tied into the done for you email campaign.

00:20:49 Vanessa Roberts: I’ll talk about that later. Okay, so for your done for you account warmup like Brian was talking about, this is step one. If you have a brand new email domain, anytime you start a new email account, you absolutely want to come here first. Takes about a week. You give us the new email address. It’s not tied to any platform. It’s literally logging into the webmail or the Gmail root inbox, right? We take it from absolute zero and we have a set of 30 totally established, warmed up emails addresses, right?

00:21:25 Vanessa Roberts: So we start sending emails from your brand new account to our established email addresses and our established recipients start interacting with your emails. What this does is it tells the Internet and the email service providers that the email messages that are being sent from your inbox, right, your outbox, let’s say are desired, wanted, appreciated. We saved the sender as a safe sender. We mark it as never spam. We click the links, so it fast forwards, building your reputation because every email you send is validated. Right, okay, so we start there and we finish that in about a week and then we can get to send in your emails. Okay, our other service is the content can spam and spam trigger analysis. Like I said, you can give us content from somebody else’s swipe or emails you write yourself.

00:22:28 Vanessa Roberts: And we check it for both the subject line and the content of the email. Spam trigger words, readability, basically anything that Google or email service providers would run through their automated AI intelligent filters and suspect to be spammy, right? And we’ll turn around and give you that report and say this is how you take your message. Either use it as is, it’s perfect, right? No changes or don’t use this word, change, this phrasing, don’t use all capital letters, etc. Like we take it, we tell you what’s wrong, but we also tell you how to fix it. And the last is a done-for-you campaign setup. Here’s where you will take from that massive list that we give you.

00:23:15 Vanessa Roberts: Could be 2000 names, right? But we’re going to do small batch. We are going to clean the list you give us. So don’t give us only 50, give us 75, right, give us 75 names from your list that are going to get this campaign. We run it through the email, we make sure that the emails aren’t going to bounce, they’re not spam traps. They’re not going to hurt your reputation. When you send messages to this list of people, then we set up the campaign for you. It gets sent from you.

00:23:44 Vanessa Roberts: We set up all of the merge fields so everything’s personalized and hit send for you. Okay? And announcing I clicked too fast. This is another one of our survey feedback that everyone was just super, super excited about. You want to know if your email is on a blacklist, right? You want to know the overall health of your sending email and how you do it? Well, you could pay a lot of money for a service that monitors it, or you could just have us check for you. We have the tools that it takes to look inside, you know, behind the curtain and inside what Google is whispering about your domain.

00:24:20 Vanessa Roberts: And we are able to. This is the report that will be able to produce for you any email account that’s tied to a specific domain, not a Gmail, not an outlook.com, et cetera. You should not be using those for cold email outreach. But for example, Michael, if you had Michaelh.com and you’re sending michaelichaelh.com but your results started petering off, you weren’t getting very many opens, you started getting some spam reports and you’re like, I just think some, I think I made a list. Right? Fill out the request form. We will check into your domain, we’ll find out what list they’re on and then we’ll be able to give you a report with some advice on how to fix it. Okay. If you have been keeping up with all of the emails that we’ve been sending out and in Facebook groups, we want to keep you up to date.

00:25:14 Vanessa Roberts: We want to be able to be your one stop shop for online email marketing, keeping up with Google updates and changes, and, you know, when the rules get turned on their heads. So we’ve added the tab bonus training up to the date with changes. These are the additional bonus training that we have added since the small batch began. Right. We have the quick link again. If you click at the top level page in the navbar, all of the different trainings come up. Any questions so far? I’m going to jump back to Q and A.

00:25:54 Vanessa Roberts: Sean. So on the done for you lists, we scrub the email lists when it’s tied to a done for you campaign. We do not scrub the daily unlimited lead lists because we want to give you all of the data possible. So we do scrub, but only when it’s tied to a done for you campaign. All right, let’s see, Michael says, I mentioned that you get a lot of data on the done for you list, but I’ve only seen XYZ. We give you all of the information that is available. If you’re requesting a biz ops list, there’s less information available because those are lists of individual people, not businesses. But we give you all of the information that is publicly available in a scrape.

00:26:43 Vanessa Roberts: So Facebook, if they have a Facebook page that can be associated with the business that’s included. If they have a LinkedIn that’s included. So if the information isn’t provided, it simply wasn’t available. And that’s great. My question is, regard Amy. Yep. So we talked, we talked about the health product a bit. We’re just waiting on the lawyers to finish their thing, so ASAP.

00:27:10 Vanessa Roberts: So Brian has turned the training over to me, so I can’t speak to it. But as soon as he has an update, we will for sure be sounding the whistles and shouting from the rooftop. Are all the campaigns listed warm up and done for you list in one day or only one item per day? All the campaigns are daily the way we have provided them. If you want to provide your own campaign, you can set the schedule. You can say you want one email to go every third day or every other day. All of our campaigns are one email per day for up to eight days. I believe we have different versions.

00:27:49 Vanessa Roberts: One we have that’s just an email blast. Most of what we’re doing is a three touch email. And then after three touches, you can then take your opens and clicks that you didn’t purchase and run a separate campaign. So that way you can really, really laser focus on the engaged parties. But yeah, we have multi touch emails and our standard is one per day. Okay. Last week we started our testing on, like I said, ERTC Legion campaign 2.0. We ran this campaign on all six platforms over the week and our results are really, really exciting.

00:28:31 Vanessa Roberts: Our open rates were, I mean, just, just terrific. Streak was our best with a 38.6, almost 39% GMass. Really, really impressive. I mean, across the board, even the worst result is a darn good result at 22% for, for this, for this topic. You know, it’s gotten a lot of press and so, I mean, there’s an awareness of the topic. Yes, John, you can do that. That’s fine. Okay.

00:29:08 Vanessa Roberts: Open rate based on subject lines. So the subject lines we tested, we did three emails, one per day, over three days. All the first two reference the ERTC in the subject line and then email three tax credits a little more generically. We did not see that. Not saying ERTC made a great impact. Right from the very first email we had great results. And then as folks became familiar with the campaign. Right.

00:29:49 Vanessa Roberts: So folks who opened up on day one, this is very normal that as they recognize you as a sender and they determine if it does not apply to them, they don’t. The point of multi touch is to who is open, you’re really, you’re getting to them. They, you’re proving who is interested. So if someone opened multiple, multiple of the email by the third, the buildup is where you’re able to push for action. So you do expect to see a reduction as you go through. Well, here, GMAS, it skyrocketed after, but this is really great results throughout all three emails, you’ll see none fell off. So interest generating campaign testing. Okay, so our click rate, I mean, my gosh, a 90% click rate, a 76%, I’m going to call it click rate.

00:30:45 Vanessa Roberts: The people who opened these, they were interested. It was resonating. That comes from clarity in the subject line. They weren’t surprised. It wasn’t a bait and switch. They knew when they opened it that they were interested and they wanted more information. All right, click rates based on subject lines. Okay.

00:31:09 Vanessa Roberts: Streak got us just the most incredible clicks along with Mailjet and yesware. Right. So our highest performing unlock, ERTC funds, local business success. Okay. And you can get into the content of the email. It is available for you on the ERTC campaign page. So you can see how the content also helped with the click conversion. Right.

00:31:35 Vanessa Roberts: Our bounce rate is super low again. We clean all of the email addresses before we send. Anything under 5% is totally acceptable. The fact that everything else was under three is just, yeah, we’re not doing any damage to our sender reputation with this for sure. And the subject line really doesn’t affect bounce rates, but the information. Yeah, there is. So this is the campaign of three different emails sent on three consecutive days off. The approach with these was very, very simple, very, very short, easy to read, quick to read, not a hard sell.

00:32:21 Vanessa Roberts: Just grab the interest, get them to the lead capture page. The ERTC Express lead capture conversion page is, you know, top of the line. The best of the best web designers and brains worked on that page and it has proven to be, I mean, the conversion rates are just sick. So if we can get them out of the email and onto the capture page with a good lead capture page, that should always be the goal. If you’re selling affiliate products, ecom products, or even just lead generation. If you’ve got a great, if you know that your lead capture page converts, that’s the goal. Why keep them in email? You’re not, you know you’re not selling in the email, right?

00:33:05 Vanessa Roberts: The click rate here again with mailjet and streak, I mean approaching 80% email two. It follows up on the messaging that began with email one. But we kept it short. Only one hyperlink per the call to action is clear. And what is it? I have been successful. I’ve helped businesses. We can view.

00:33:32 Vanessa Roberts: Okay, the open rate still stayed strong and the click rate to open rate was even better. And the email three. So if folks, by the third email, the folks who are reading these emails, they know, they know what you’re here to talk about and they’re ready to take action. Almost 90% click rate. My goodness. Let’s see. The current ERTC lead page is based on ertc.com dot. There is very little change from the ertc.com master page for the agents.

00:34:13 Vanessa Roberts: So if you want to see how that page is set up, you can go to ertc.com and check it out. Sean, one of our, if not the best, one of the top five performing ERTC express agents. Brian was talking about him. Sean, we were talking about you before you got here. What you’ve done already this calendar year eclipses what some people ever see in, you know, in their entire career. It’s just been phenomenal. And correct me if I’m wrong, you are primarily or exclusively cold email outreach for your, for your marketing. And I know Brian talked about the used car finance offer last week.

00:34:57 Vanessa Roberts: I can’t speak to that. But when Brian comes back around on our next call, I’m sure he will because we’re still in the talks about it. Okay, so Sean, let us know. Cold email. 100%. 100% of his marketing is cold email. Sean, how many deals have you generated on your just from email to ERTC lead capture page this calendar year since January 1? I want to brag to you.

00:35:24 Vanessa Roberts: Steve asks, with the ERTC campaign, are we able to put our name and phone number in the signature? Anything to do not do with that? I absolutely think you should include your direct contact information in your signature. Because if somebody wants more information, you can call them and talk to them and help guide them through their application. Absolutely. Yes, yes, yes, yes. Paul, if you’ll send in a ticket, you might have a legacy site, but we can help you get that set up in just a few clicks. Okay.

00:35:57 Vanessa Roberts: I think Sean’s busy counting all his deals, and the number is so large, it takes a long time. It’ll be a minute before he gives me that answer. So our ERTC open rate campaign, the campaign two, is our 2.0 campaign. All of the open rates performed really, really high. Okay, so leads are generated. In 2024, Sean generated 231 deals. Applied cold email only 231 deals. Incredible.

00:36:32 Vanessa Roberts: All right, the second email in the three email campaign, our click rate, just off the charts, 54%, 49%, and 44%. I take that all day long. All right, any questions about what all of the vocab words we’ve used today are? I know I take for granted that everybody knows what I’m saying, and I talk really fast, so I want to make sure that we’re all on the same page. Sent is every email that we’ve that was on the list after we validate your list for you. So say you gave us 75. We ran it through a bulk email checker. We had 50 emails that came back as valid and they weren’t going to bounce or be spam.

00:37:15 Vanessa Roberts: It’s not 100% accurate. As you saw, we had about a 2% bounce rate and. But that’s completely, completely acceptable to Google. We attempt to send those 50. Right. Opened are emails that are received by the recipient and they opened them. Now, Brian did mention that email service providers play games with opens. The way most platforms register and open is they have a pixel embedded in the email.

00:37:52 Vanessa Roberts: And when that pixel fires on a screen, it registers as opened. Because the only way that pixel could fire is if that pixel was displayed on a screen. Everybody with me. Now. What happens is sometimes that pixel fires off on a preview, right, you’ve got one of them. If your email is set up to be a split screen and show the first five lines, or show to automatically open the next email when you close one. There are instances where an open rate could be deceptively high because of a pixel being recognized when someone wasn’t actually paying attention to the email. Right.

00:38:35 Vanessa Roberts: You can open an email and not consume all of the content. And of course, our goal is clicked. We want someone to click a hyperlink. I always suggest even if your call to action is, hey, please call me or reply to this email, always include a click just to something to your company page, an information page. I also like to make a hyperlink, a mail too, that will open up an email to send to me because, you know, email me here and make the here a hyperlink because it will count the click just so that you can gather the information and that you know what you’re doing is effective. So I love to have at least one hyperlink in my call to action bounced are emails that have been rejected by the mail server. So it never even reached the email box. The reason the email validation isn’t 100% accurate is because sometimes mailboxes get full.

00:39:31 Vanessa Roberts: Sometimes mailboxes get turned off after the list has been scrubbed. It’s rare, but it happens that sometimes, you know, the server’s just busy and it bounces. There’s soft bounces and hard bounces. Hard bounces is when, when a land account has been completely turned off, an email is never going to be able to be delivered to that. And soft bounce is usually when, like, you know, the mailbox is full. But once they go in and clean up their inbox, you might be able to get back in. So unsubscribed are users that did open your email and then did click on the link or button that all platforms include for unsubscribe. I touched on this earlier with the, there was a q and a question.

00:40:13 Vanessa Roberts: Do you have to include an unsubscribe link? Any of the platforms that we use, you cannot not use an unsubscribe link. It is hard code embedded in every single email. Because these platforms comply with can spam. They don’t want to get shut down. Right. If they had bad actors not unsubscribing people, it puts their entire business model at risk. So using these platforms really help you comply with all the can spam laws.

00:40:42 Vanessa Roberts: So these are reputable platforms that we recommend and the unsubscribe is locked in. Once an email address unsubscribes from your list, you don’t ever have to worry, if you upload that list, that email in a new list again, you don’t have to worry about duplicates. It’s hard coded in the system as unsubscribed unless you delete the contacts because you are trying to override their protocols, which we absolutely do not recommend. Once they unsubscribe, you’re safe. You don’t have to worry about manually checking for their name or anything. You’re good. Undelivered are emails that were marked in the universal bounce list by instantly AI, and that’s platform specific. AI manages their own bounce list and they don’t even attempt to send emails.

00:41:28 Vanessa Roberts: So you’re double safe with instantly. We scrub it and then they scrub it. And so only the very best of the best emails go through, which is why they have such incredible delivery open and you know how the down flow works. Clicks. All right. Checking the Q and A, John said, yeah, I wondered about my 85% open rate with instantly. No, they’re that good. They keep it, they keep it super, super clean and super, super tight.

00:41:58 Vanessa Roberts: We have been very impressed with instantly. And the longer you use them with your email address, the better your results will be. That’s what I’ve seen so far over the past couple of months. Definitely use their warm up system and out. So you use our warm up system with your root email, you use their warm up system with the platform, and then the longer you use them, your results just keep getting better and better and better. Let’s see, Dusty. We’ll need to take that to an ERTC specific conversation because it really gets into strategies for that. But basically Dusty’s asking about helping clients apply before they apply.

00:42:41 Vanessa Roberts: You will want to talk to them before they start the application process. So that would be more one on one onboarding rather than just sending them off to fend for themselves on the landing page. Yeah. All right. Have I missed any questions? I’m going to go in. I’m going to cover some Google email marketing changes that have happened over the past week or so. Is Sean using the ertc.com landing page or something else?

00:43:13 Vanessa Roberts: Richard, he is using the exact ERtc same express field agent provided generated landing page. All right, Kristi, am I seeing your question? I saw that question. Based on your slides, should we choose the Campaign B three day sequence if that works for you? Absolutely. Yes. You can test them out. You can have multiple campaigns running at the same time.

00:43:40 Vanessa Roberts: You can see what’s working best for you. But currently, right now our recommendation is this three touch campaign. Okay, so what’s going on with email right now? Gmail has AI power defenses that are stopping more than 99.9% of spam, phishing and malware from reaching inboxes. This is actually great news for us because we are ahead of the curb curve. Our emails mostly, right, are not going to flag these filters, right. We are using the same criteria to pre screen the emails that we share with you as proven or that you give us to run. Right.

00:44:25 Vanessa Roberts: If you create your own content and don’t use our done for you can spam report things, I cannot attest that your content will pass this snuff. Right. But any campaign that we endorse and that we publish on our, on the membership site or that you provide to us through the done for you service of checking will not flag and be blocked by Google and this AI program. The reason it’s so great is because they’re blocking other people who aren’t taking the time to do this right, who don’t know the rules, who aren’t using the technology to make their email safe. So not only does it improve your chances of being seen because it’s delivered and not blocked, it increases your chances of being seen because there’s less noise, there’s less competition, there’s fewer messages. People now have more confidence in the messages that reach their inbox. They’re not looking through the lens of, oh my gosh, this is spammy. Right?

00:45:31 Vanessa Roberts: So the fact that you got to the inbox is already increasing your credibility because Google said you were not one of these. 99.9%. Does that make sense to everybody? Okay, so Gmail blocks nearly 15 billion unwanted emails. Every day. We focus on email validation to ensure senders are who they claim to be. There are. Google takes old email addresses that used to belong to real people, and when they no longer use those emails, they turn them into what’s called spam traps.

00:46:07 Vanessa Roberts: Okay, so because Google knows that those emails are decommissioned, no one is really using them. They know that if people are mailing those emails, then probably they’re mailing to someone they don’t know, someone they don’t know isn’t reading the email. And so it becomes a spam trap. A trap to identify spammy messages. So our email validation identifies those and so we’ll clean those out of the list so that we’re not sending emails to people who aren’t real people really reading their email addresses. Last year, Gmail started requiring authentication for emails sent to Gmail addresses, resulting in a 75% reduction in unauthenticated messages. So, all right, are you recommending we switch to instantly? Terrence, there is a cost associated with instantly you pay for, they’re great results, they’re great service, they’re a great interface.

00:47:07 Vanessa Roberts: Mailjet, you can start off at free Streak, I believe it’s less expensive. So I recommend that you use one of the six of our top performing interfaces. Unless you have one that you just already love. If you’re deciding, we have endorsed and recommended the top six if instantly fits your business and your budget. Yes, I love instantly, but we have folks getting incredible results with mailjet and like I said, they have a free option. So the whole point of small batch, really our mission is to get you the maximum results for the least amount of money. Right? Save you time, save you money, get you maximum results without hurting your pocket.

00:47:55 Vanessa Roberts: Right. This is supposed to be a profitable endeavor, right? And we don’t want you throwing good money after bad. How important is it to have a proper website for each of our email domains? It’s not necessary. However, if you are going to be focusing an email domain on a certain expertise, right. If you have one email domain that you know you’re going to be recommending affiliate products on, that’s going to be your focus. You are going to find incredible products where you can earn an affiliate commission, whipping up an email or a website that establishes you as a credible expert.

00:48:41 Vanessa Roberts: Just about, you know, just about Terrence, you know, it doesn’t have to be niche industry product specific, but an about me page that if a potential customer who might take your recommendation and purchase this affiliate product wanted to just see, you know, who even is this and they go to that domain. It’s not a 404 error, right. That could boost your credibility. It is not required for email deliverability. But on the overall strategy, big picture, it’s a very low effort, low energy, low expense output that could only help you. Right. So I would do it if it were me. I’ve only been able to get one domain name verified.

00:49:32 Vanessa Roberts: It’s been a while. What should I do? Hey, tech question, Ken, let’s take it offline so that we can help you. Yeah. Get those SMTP codes set up, figure out what’s going on. We can help you out with that. Let’s see changes implemented for bulk senders. Okay, so senders who send more than 5000 messages to Gmail addresses in one day.

00:49:54 Vanessa Roberts: Okay, this should not be us, right? We’re small batch. But as of February 2024, Gmail will require bulk senders to authenticate their email addresses, enable easy unsubscribe, ensure they’re sending wanted emails, et cetera, et cetera, et cetera. While this does not directly affect us and how we are doing business, again, this benefits us and just reinforces that we got on the right path before Google started cracking down. So we’re ahead of the pack, we’re ahead of the curve. We’re already doing what’s right and getting the right results. Right. Let’s see.

00:50:39 Vanessa Roberts: Okay, so Connie has a good point. So looking at the open clicks for instantly on the slides you just showed the campaign for, even though numbers are much lower than streak, could they actually turn out to be more productive in the end? Connie? Possibly. Do you want to? Why do you think they would be more effective in the end, even though the numbers are lower you think they’re a higher valued target? Let’s see. So I’ll let Connie come in and let us know there.

00:51:16 Vanessa Roberts: All right, so we’ve got. Okay, so that’s the end of my presentation. We’ve got ten. Because what you just said about instantly, what I was saying about instantly was that their deliverability open rates are super impressive. So the more opens you get, the better clicks you get. So if you’re getting great open rates and the clicks are corresponding, I don’t necessarily think you should use instantly over where you are getting good results. If you’re getting great results with mailjet, I don’t think you should spend more money just because there’s more money to be spent. What was your target audience for the ERTC campaign?

00:51:57 Vanessa Roberts: We did, we did not target a specific niche, so to speak. We were business owners right across a mix of niches. When we submit an ERTC campaign, what details do you recommend for our signature? Your name, a contact phone number. You can say field agent for ERTC Express or representative ERTC Express and your lead capture URL included in the signature line. So your call to action would have the URL and it would be included in your signature line also. That’s what I would do with ErTC. Instantly opens were really high, but clicks and conversions were low, so we stopped using instantly.

00:52:46 Vanessa Roberts: Very interesting feedback, Shawn. Thank you. Can we still participate in the campaign listed in resources? Yes, absolutely. Any campaign that’s listed under the resources is a drop down done for you campaign in our done for you services. Meaning you don’t have to copy paste, you don’t have to do anything. When you go in to request the campaign to be done for you, there is a drop down list of all of our provided campaigns. You just select it, right?

00:53:16 Vanessa Roberts: Then you give us a couple of customized fields, like your name, your signature, your phone number, so that we can make the emails customized to you, but you don’t have to create any content or personalize it. That said, should you choose to, if you want to take the content that we have created for you and then edit it, you can turn around and provide it as a done for you campaign with your own content. Okay. So yes, you can do it both ways. How do we request a list of business owners in the done for you list? I’ve never seen that as an option. Michael, in the list that we generate for you, it does not have business owner names. It has the primary contact information for that business that is publicly available.

00:54:05 Vanessa Roberts: Right? So yeah, we don’t have a business owner’s name in the done for you. List generation content. Okay. Anybody on the east coast getting ready for it to go out and look at the eclipse? I just saw that it’s coming up at 01:00. I understood what you said. Sean said that he stopped using instantly.

00:54:29 Vanessa Roberts: May I ask who he is? Hey, Connie, I will ask him. Hey, Sean, what platform do you use for your cold email outreach now? And this would be a great conversation for the Facebook group so we can all jump in and talk about what’s working. Sean uses a bunch of different ones is what he said, right? All right, I think, Sean, we’re going to pick your brain, see which one you like best. Since you don’t have business owner contact names, can we still expect the same campaign since you mailed to business? Yes, yes.

00:55:09 Vanessa Roberts: The campaigns performed across the board. I use GHL with a mail gun a lot. Shawn says, what’s Gh? Oh, go high level. Yeah, we don’t have any high level platform done for you services, but we do have Mailgun, so to go high level would be to do it yourself. But the mail gun we have done for you service. You got that, Connie? So with GHL and Mailgun, you need to be really careful.

00:55:51 Vanessa Roberts: And you mean be careful with all of our spam trap checking and email validation, you don’t want to push the envelope. David asks, can you help me warm up a GHL account email address, please? Because we don’t go into the platform that you use an email address for the warm up process. We can warm up any email address regardless of how you’re using it. Okay. It doesn’t matter what platform you’re going to use it for. So the short answer, David, is yes, absolutely. We log into the actual webmail inbox, not the platform, and operate from that root inbox to warm up your email.

00:56:36 Vanessa Roberts: So we can do it for anyone, anywhere, so long as we can have the user id and password for the email address. Oh, John is asking. You mean mail jet, not mail gun? Shawn, are you using a Mailgun or Mailjet? You’re right. I read that and was thinking about Mailjet. Yep. Sean says start slow and ramp up.

00:57:01 Vanessa Roberts: Okay. Small batch it to begin, and then as you build your reputation, you’re able to slowly add recipients. Right? Mail gun. Okay. Sean’s using Mailgun, not Mailjet. So not the done for you service. Thank you, thank you.

00:57:18 Vanessa Roberts: Thank you for helping me clarify that. The campaign asks for our city location. I’m in Canada. What number should I use? So that’s a great question, Terrence. When I am personalizing an email for a city in which I am not in, I reference. We are helping cities. We’re helping businesses in Citi.

00:57:39 Vanessa Roberts: So even if you’re not physically located in, let’s say, Atlanta, but you’re helping businesses in Atlanta, I would reference Atlanta. And if you want to make a phone number that matches, you can get a burner phone or call track phone that directs all of your calls, and you can use any area code you want. Honestly, with cell phones, people’s area codes change all the time, and it is basically a non issue, is what I found. Or you could get a voiceover, Internet phone number and set one up for every state that you’re working in if you want to. But I would. I wouldn’t rush to do anything like that. Sean says I’ve been doing all this stuff from Canada for 13 years. Yep.

00:58:25 Vanessa Roberts: I should say that the top five ERTC agents in the entire company have done everything from Canada. You did. You did come to Tampa. Did you come to the Tampa event? I was gonna say, I didn’t even have to set foot in America to generate that kind of business, but I wasn’t able to be at that event. But did you go to that one? I know Bjorn and Paul. Then I thought that’s where you guys.

00:58:54 Vanessa Roberts: Yep. Twice came to Tampa. Yep. Well, the next time you go, I’ll meet you there. Let’s see. I’m using Instantly for warming. I assume I don’t need to warm from SBS, is that correct, Johan? Great question.

00:59:06 Vanessa Roberts: I recommend you do both. I recommend you do both. No reason not to. It can happen at the exact same time. Use our service. It’s free. It’s 30 seconds to fill out the form. Right?

00:59:17 Vanessa Roberts: It cannot hurt. Do both. Do both. Do both. Terrence, I will see you in Tampa 2020 if you come. Oh, you went in 2023. Well, I’ll see if you come back this year. I’m going to the next one.

00:59:29 Vanessa Roberts: All right. Yeah. And if you’re not already an ERTC Express field agent and you want to be, you can post in the Facebook group or send me a ticket at Getsupport biz. I’ll help you get on board. Like I said, we are not accepting new field agents. It is no longer open to the public. However, as Brian’s vip small batch system members, we will allow you to sign up. And there is no cost to be a free field agent.

00:59:57 Vanessa Roberts: And you get 10% commission on any deal that closes. And they pay there. And they pay their fee. Yep. And we know it works. Sean will tell you. All right. Okay.

01:00:12 Vanessa Roberts: Well, everybody’s making plans to see me in Tampa. I’m super excited about it. It’s gonna be fun. And we’ve hit 01:00. If there’s any questions that you want to continue talking about, please tag me in the Facebook group, the customer feedback survey for things you would like to see more of in small batches or just things that you love and you want us to keep doing. The survey is still open. The contest did close. We got our three winners.

01:00:37 Vanessa Roberts: We sent them their dollar 100 gift cards on Friday. There was such a great reception for that contest. I’m sure we will do more and it was definitely, definitely worth having the contest because it allows us to know exactly what you need, what you want, and our mission is to never stop improving. Like I said, we want to be your one stop shop for everything. Online marketing saves you time because time is money and teaches you anything. Anything you want to know. If we can teach it, we want to teach it. So letting us know what you want helps us deliver for you.

01:01:15 Vanessa Roberts: So you can still use that survey link or post in the Facebook group. We’d love to have the conversation. We can’t do everything, and if we can’t do it, we’ll let you know. But from what I’ve seen, the requests that were made, I would say a solid 95%. We are absolutely able and willing and excited to implement to help bring you more and more value. From small batch. Where should we contact you for ERTC participation? Facebook.

01:01:42 Vanessa Roberts: Yep. So you can post it on the Facebook group if you’d like, or you can send me a ticket if you want to discuss things privately at Getsupport biz. They will be assigned only to me and I will help you personally. When is Tampa happening? We have not set up a party date yet, but we have to get through this April 15 deadline for the 2020 filings and then we can start focusing on anything else. But right now we are tunnel vision, getting in all the 941 xs and the amended returns by April 15 as humanly possible to do. All right, everybody, well, I’m gonna go watch the eclipse. As you can tell, I’m very excited and I’ll see you in the Facebook group.

01:02:28 Vanessa Roberts: And if you have any questions, support is Getsupport Biz. We have the done-for-you team and support standing by to help you with anything you need. And other than that, I’ll see you on the next meeting. Thank you everybody. Have a great day.