(Raw transcription; not proofed for grammar or spelling.)
Click here for Google Doc of the transcript.
00:00:04 Vanessa Roberts
Hey everybody, happy Tuesday. Let me know if you can hear me. I’m working on getting my screen to work. My network is timing out and so I’m having a little trouble. I want to let the Facebook group know that we’re going live. We have a really special guest today. Some of you are familiar with our great friend Jeff Hershey. Jeff Schwartz goes.
00:00:28 Vanessa Roberts
I have Jeff Schwercy, Hershey. We have an exclusive partnership with him in our revenue generator section of the small batch system members area. You’ve probably seen it. It’s one of the top performing revenue generators that we have rolled out. It’s the yes method. So he has agreed to come today and give us an exclusive training to teach small batch members how to use the small batch system for cold outreach to not only sell this product as a as a one off revenue generator, but also how to use it as a gateway to hire ticket services and sales. So we are very thankful, Jeff, that you are giving us this time and attention today and sharing your expertise with us. I’m going to hand it over to.
00:01:15 Jeffrey Hershey
You. Thanks, Jeff.
00:01:16 Jeff Hershey
Awesome.
00:01:16 Vanessa Roberts
Thank you, Vanessa.
00:01:17 Jeffrey Hershey
Thanks for everybody that joined today. Watch the replay. All that great stuff. Let me clean the screen real quick and then share my screen. You should be able to see my main screen here. We should be good to go. Alright, give me a one or yes, a chat. You guys can hear me see the screen.
00:01:34 Jeffrey Hershey
All that great stuff. What’s up, Bronson? Michael saw a webinar similar to this for the weekend. Cool. Yeah, this is actually training. I don’t have like some big wall on the pitch. You’ll see a lot of the cool stuff that you guys will see up here. What’s going on?
00:01:46 Jeffrey Hershey
I see some new dangers, which is awesome. I’ll be able to affect you guys in a really positive way with this proven system that we’ve got today. All right, I’m going to show you regular folks just like me, you that are actually out there making sales. A matter of fact, let me do one thing real quick that I always do on these calls because I actually like to turn my camera on as well. That way you guys can see me and do all that great stuff. So what’s up, Ryan? You got to see me just as I’m pulling everything on here and real person behind all of this. And I’m going to show you some stuff literally on video as well as the screen.
00:02:23 Jeffrey Hershey
And I want you guys to understand that like as I walk you through this, I’m going to be giving you some different methods and tactics and strategies that we use personally. And then we’re also going to personalize it for small batch memory. We’re going to stop for a small all section, excuse me, about halfway through and we’re going to talk about how you can use small batch to just get the attention to get the meeting to get to get the booking as you guys go from or to just basically drop an e-mail and make a sale. All right. So I mean, if you can drop the e-mail, you can make the sale. That’s what we’re going to talk about today because as we go through. All right, this is nice to meet you, Vanessa. All right, so you are good to go, Tracy.
00:03:05 Jeffrey Hershey
I’ll leave that for Vanessa as we go. All right, So here we’re going to talk about today, right? I want you guys to have the expectation that if you are just getting started, OK, have a goal for yourself. One sale per week. Give me a one if you think you can make at least one sale per week. And I’m going to prime you today to be able to make that one sale per week. When you guys do that, there you go one easy 11. Awesome.
00:03:41 Jeffrey Hershey
All right, this will be a little bit of a challenge for you guys, OK, what I built for you, complete newbie in mind, OK, 0 experience. You do not need to be a salesperson to sell what I’m going to show you guys today. All right, I’m a former fighter pilot. Talk about that here in a little bit. So I think of it like ground school. I’m going to teach you today the basics that get you up and running. Obviously your jet, your system is small H right. Having that system that Vanessa and her team already have that can help you guys with is going to be huge.
00:04:11 Jeffrey Hershey
I actually asked her a ton of questions about that and I laughed because I’m dead serious. They’re like to my staff, I’m like Destin, go talk to Vanessa, Destin e-mail, go talk to like. So we are using the same thing that you guys are using as well, and we’re using the same methods and strategies and tactics to sell. We’re going to teach you guys today, all right? I’m going to teach you a simple model that anybody can use to sell today, All right? And then we are actually selling this proven product almost every single day. I would actually argue we probably are on average selling more than one a day right now. OK, he’s awesome.
00:04:47 Jeffrey Hershey
Some ones coming in, not a ton, but we got some ones, which is great. All right, For me, I go by Jeff Hershey. That’s what people thought my last name was when I got out of the Air Force into the space. And today I’m going to tell like it is. All right, I’m going to be real with you. This is a training, so I don’t need to get you guys all hyped up for the sale and all that kind of stuff. I’m going to show you why what I have is the best model for quick success, right? If you need to make revenue quickly next week, two weeks, 3 weeks out of this, I’m going to show you how you guys can do that quick.
00:05:19 Jeffrey Hershey
I believe in three things, OK? I believe in focus, faith and effort and discipline. What I’m going to show you today is if you can go out there and you can take small batch and you can focus on this for the next 15 to 30 days, you’re going to see results. Matter of fact, some of you right after this call will get your first results. All right. That’s how simple this is. But you have to have faith in the effort that you’re putting in. And I’m going to make sure you guys have faith in me, in the system as we go through this training.
00:05:50 Jeffrey Hershey
That’s what this training is about for you. But I also need you to remain disciplined, OK? No more shiny objects, no more other thing out there. Take a small batch, merge it with this, and go out there and get yourself some sense, all right? And you can even do secondary sales from this as well. We’re going to start with that. Turn off all your instructions. You guys get the gist of this.
00:06:07 Jeffrey Hershey
People doing it for years now. Shut down your social media, close the door, etcetera, etcetera. You’re looking to build a real business. This training is for you. OK, This isn’t a flash of the pan. I’ve been doing it for months now. I’ve got some great success stories. I’m going to show you.
00:06:23 Jeffrey Hershey
As a matter of fact, I couldn’t get enough of them into the presentation before this call to prove to you that it works. Focus. OK, we talked about 3068. You’re going to see some great results. This is a get rich quick scheme. I’ve got happy customers over the last several years. I have step by step instructions. I’m going to give a lot of them to you today and work.
00:06:41 Jeffrey Hershey
OK, Just trust me with this. Look at everybody else that’s gone through and they went back and they went to the system. And if you’re looking for a get rich quick scheme or some sort of hack, this isn’t for you. All right? Anything that small batches related to and Brian isn’t going to work for you as well because this is about building a real business. All right, So there’s no magic push button with me. We’re going to put it into a system that gets you a result. I think of it like a conveyor belt that just kind of moves the leads down the process and gets you sales day-to-day.
00:07:14 Jeffrey Hershey
If you haven’t met me before, obviously my name is Jeff Schwerk, go by Jeff Hershey. Before I was an entrepreneur, software product owner, I was an F16 pilot. That’s where the call sign Hershey came from. I had a back injury back in 2007, started my first business from a laptop while recovering in bed, and then for the last 15 years I’ve worked as a digital entrepreneur, digital agency. I’ve actually built its old software company and I’ve worked at local businesses for about 15-16 years now. I’ve had over 10,000 students, so I know what it’s like to make sure that you guys have success. All right. My family loves to travel.
00:07:49 Jeffrey Hershey
Brian’s actually had a couple of these pictures in the bottom of the snow jackets with me. That’s us in Barcelona, which I know doesn’t make sense, but we are in an ice bar together. From there, here’s my house down in Cabo. Just a wonder, a year old now. I’ve owned some dream cars, dream things. I drive a Jeep in the golf cart now. I like to play sports, travel, fish, golf, you know, do jiu jitsu on a day-to-day basis and I also participate in lunch. So the last two months, you’ll see Brian in the picture as well.
00:08:19 Jeffrey Hershey
Vanessa was actually behind the scenes on some of these that we were helping do. So I’m active, OK? I’ve all built and sold software company in the marketing space as well. None of this is meant to brag. I go through it pretty quick. I want you guys to understand that you can build your own lifestyle, OK? I want to show you what’s possible in this process and that it is not out of reach for anybody. This is how I started, right?
00:08:44 Jeffrey Hershey
This is the house that I grew up in. I dedicated my life to reaching my goals. And again, this isn’t about me, it’s about you. But I want you to understand that you don’t have to come from a preset disposition of oh, yeah, he already has it, he had it, whatever. Look, I worked my ass off to get to where I’m at. And if you guys are willing to put in just a little bit of effort, right? And know that none of us got here by ourselves, that we’re going to see results from it. All right?
00:09:11 Jeffrey Hershey
So what I’m going to show you today is what I believe is the absolute best model for beginners. OK? If you want to use this small batch as a simple side hustle or a full gig, I will ensure that this gives you your highest chance of success. Now I’m going to show you some success stories to help you believe that because I want you to believe in yourself as you go through it. And if you can say or even in this case, send an e-mail that says 4 simple words, I’m going to teach you those words here in just a little bit. You could actually get a new sale every single week. All right, that’s as we get through and go through the process. All right.
00:09:52 Jeffrey Hershey
Now I do this also in person as well as through e-mail, direct message marketing channels as well. So what this leads to is a 32nd sale. OK. I know you guys probably aren’t going to believe it as you guys get in, but there’s something that I use both physically and digitally to get the business owner to say yes, OK, it’s a visual sales tool that you’ll be able to use a real or virtual version of that equals a split second decision from that business owner. Does it get results? Absolutely, right. I’ve got folks that are out there selling on a day-to-day basis with this and they’re seeing great results and show you how they can tie in. As a matter of fact, we are actually physically shipping this out after doing the outreach to those small business owners.
00:10:48 Jeffrey Hershey
This is what my staff is sending on a day-to-day basis. And then everything that we’ve taught is simple, right? I’m going to teach the sales process to you today. It’s very easy. It’s simple. You can use each and every one of these tactics. You can literally leave this training and walk yourself into small business. You can start sending those small batch emails and start getting feedback and results today.
00:11:15 Jeffrey Hershey
Matter of fact, this is one of our larger days. We were shipping our sales tools every single day, right? That’s a large package going after a bigger company from there. So you’re probably wondering, like, Jeff, what what are you talking about? Like what, what is this whole thing that you’ve ramped up to for the last 5-10 minutes? Like how does this relate to small batch? OK. Today I’m going to teach you guys what I like to call the yes method, all right?
00:11:40 Jeffrey Hershey
It’s a proven system that helps us get one to three sales every single week. Matter of fact, in my company, we do about one to three sales almost every single day. So I can say easily say we make three to seven sales per week, right, easily from there. So I want to get real with you guys too, OK? I can’t fix laziness now we’ve taken a small batch, a lot of the work out of your hands from there. And you need to take responsibility for your future and, and, and what you’re going to do to build the best version of yourself and, and your business. You have to do that. I can only give you the tools.
00:12:19 Jeffrey Hershey
If you’re not willing to dig for the gold, I can’t do anything for you, right? What I’m sharing with you today absolutely works. I’m going to show you over a dozen successful folks doing this, but not more. And just like anything, you get out of it what you can put in, OK, you can set it aside 15 to 20 minutes daily. You will see results with this. So now how does it work? How does this whole thing work and how do we really break it down for each and everyone of you guys? All right, simple, three-step process.
00:12:55 Jeffrey Hershey
This is all that you need to make money. I don’t do anything complicated, I don’t do anything fancy, I don’t do anything costly when it comes to actually getting started, getting everything up and running, I break everything down into a simple three-step process that anybody can follow, right? Like get their attention, make the offer, close the deal. I mean, that’s really what it boils down to. So lead Gen. strategies. Now there’s a bunch of different ways that work. All right.
00:13:27 Jeffrey Hershey
So I normally ask this when I do my trainings, what’s the way that you are fastest, best way to sell? What best fits you? For everybody that’s on this call, you should be typing in small batch right now. So type that in, right? Type in batch or small batch in the chat because that should be one of the best fits for you because of what Vanessa and brought a hat for you guys inside of here, right for me. I also say, hey, look, get a top 25 list. Get a private kind of paper businesses that you want to talk to. Are you looking to slide with DMS you present to a group?
00:14:00 Jeffrey Hershey
But here’s the deal. We’re going to find your strength, which in this case is literally using the small batch system for each and everyone of you as you guys go through this. All right, that’s going to be key for you in this. Now, if you’re wondering if I get them on small batch and I send out e-mail and I get them to come through and, and and book it or how do I have a conversation? Do I need a pitch deck? Do I need to send them to a presentation or walk them through anything? All right, you do not. And you’re probably wondering like, wow, how do you do that?
00:14:32 Jeffrey Hershey
OK, my perfect pitch check, no pitch check at all. This allows you to never have to worry about stumbling on calls. You can literally just physically or digitally show what you’re going to deliver to them right there. And when I show this to you, you’re going to see why the prospect just gets it. And here is the four words that you can say to a business owner that gets you a sale right away. All you have to do is simply ask. Do you want one? All right, put a me in the chat.
00:15:13 Jeffrey Hershey
If you think in a cold e-mail response or a conversation that you’re having with somebody, you could ask that question. I don’t even know what it is yet, but could you ask? Do you want one? Right? Give me a me. I’m going to show you what you’re going to be offering that here on the next slide. Give me a me in the chat and take a sip of water. I want to see you guys are alive and kicking here.
00:15:37 Jeffrey Hershey
That’s your entire sales pitch. All right, got a lot of me’s coming in. Cool. Yep, me. Amen, says Michael. I’ll take with an ME in the middle. That’s cute as you go cool me right? So no pitch deck, no hard clothes.
00:15:55 Jeffrey Hershey
The business owner just gets it and you can say 4 simple words. Give me a me in the chat. You guys want me to reveal this to you? I’m going to show you this real quick right now. All right, cool, there’s there’s the me’s coming in. Awesome. Me. All right, here’s 1 of this.
00:16:15 Jeffrey Hershey
I call them yes, magnets. All right, 30 seconds to a sale is my 32nd close tool. You do not need to explain anything. The buyer, the business owner instantly gets it in hand or knows the physical product is on the way. You can even just record and send a little loom video to them, right? And then the way the offer is priced, it’s priced to sell units fast. As a matter of fact, these are the ones that we sell on a daily basis. And then I have white label versions as well that you guys actually can use to sell, right?
00:16:55 Jeffrey Hershey
Digital business card and the review plates. What makes a business owner want to buy this now, Right When they see this, they get it. You don’t have to have a long sales pitch. You don’t have to have a presentation when you sell a lot of other services. This is why we’re a premier product inside a small batch. When you sell a lot of other services, you’re selling a promise, You’re selling air, you’re selling future results with this, you’re selling them a physical, tangible item. They’re going to get right away from there, right? That’s what makes the business one by now.
00:17:34 Jeffrey Hershey
Why does this work so well? All right, first of all, it’s a physical product that they get either right? Now, we’re delivered to them very quickly, right? The business owner understands exactly what it is as well as what it does and how they benefit, right? So you don’t need to pitch, you don’t need to give them the. Here’s why. Here’s the stats. They get it right.
00:18:04 Jeffrey Hershey
They can instantly apply it in their business and they can get results quickly. And you only need to say 4 simple words. Do you want one? That’s it. That’s your entire sales pitch. Give me a me in the chat if you guys could say, do you want one? And you get what I’m talking about, right? I want you guys to understand that because this magnet sells itself.
00:18:29 Jeffrey Hershey
All right? So these are actually the physical locations. I will say it a lot. Yeah, absolutely right. These are physical locations that I’ve gone to. There’s one in the top right that he’s not mine, but there’s physical locations I’ve gone to and actually have asked that question. And I get folks saying, yes, I want one. Bottom left is my glove box of my Jeep that you guys saw the picture of before, right?
00:18:54 Jeffrey Hershey
So I drive around with it. So I’ll get to that here in just a second. I’ll show it to you again. All right, you guys are going to love before I do the small batch, This is my back pocket method with this, right? You always want to have a device with you, OK? I always have one of these each in my backpack. I always have them in my truck. I think I have two or three of my wife’s club box of her Mercedes as well, or I have a physical or digital image.
00:19:22 Jeffrey Hershey
So on my phone, there’s a picture of my wife in my old car, right? Because then I didn’t save my car, my old wife, but my wife, my old car. But I can quickly switch over the screen of my phone so that anytime I’m having a conversation with the business owner or run into somebody, what do you do, right? Ah, I help small businesses get more reviews with this or out of the back pocket. I help small businesses get more reviews with these, right, and show it to them right there on the spot. This is my back pocket method. It’s one of the most powerful ways that I can sell when I’m talking to somebody. Some example niches that these work for the niche that we go after restaurants, gyms, auto dealerships, right?
00:20:12 Jeffrey Hershey
I go to product retailers as well the RV park. I’ve even got hospitality industry folks. Anybody with a check in or check out process a device like this works great. Realtors, sales teams, home services. Who are you guys sending small batches to? Right? Anybody that’s a home service company or has off site interaction these work perfectly for. I also have movers, other home service companies, gyms and locksmiths.
00:20:41 Jeffrey Hershey
We have stickers as well and when it has a glass front door side of a truck, a clipboard that they need to take with them that they don’t necessarily want to have this, but they have some item with them at all times. Flip over the clipboard stickers right there on the back. Now you could never want to have the opportunity to miss a sale again. Do you demo on the go? It’s as simple as showing somebody. Example, my very first sale when I had already ordered these and they were already on the way and we were going through the the manufacturing process of these. By the way, they’re made from recycled plastic materials. They’re made in the USA, right?
00:21:22 Jeffrey Hershey
And they’re shipped into the USA. That’s where we distribute them from, from Phoenix. Before I even had this in hand, I showed a picture of the product on my phone and I used that four word question. Do you want one right? It’s an instant deal closer for me at the gym, they actually bought a plate and a sticker and then they had a second location they bought the plate for as well. I sold an RV park and I stayed out. We’ll talk about that here in just a little bit. And then I had the ability to collect payment on the spot.
00:21:52 Jeffrey Hershey
I actually integrate all of this with the software so that you can actually collect payment, run and manage all these devices for your clients, right? We do all of that from there. Here are my top two converting questions right? We haven’t even gotten into how you’re going to get these conversations going. But I never want you to sound awkward, all right, when I’m talking to a small business owner. In this case, my wife stayed at an RV park. We pulled our fifth wheel in. She stayed there for like a month or two going back and forth and visiting her family.
00:22:23 Jeffrey Hershey
And when we were done, they were really helpful. And I asked them, hey, look, how can I leave you a review, right? This is what they gave me. That little piece of construction paper was almost impossible to scan, right? So I basically pulled out a picture of the device and I said, would this help you, right? Because I asked them to leave a review and they’re like, oh, or like the Indian restaurant that you guys saw, I point them out earlier when you saw me a picture, I asked them how to leave a review and they’re like, Oh, well, I guess you go to Google and they asked me for the review, but didn’t know how to send me there, right? Millions of businesses do that on a day-to-day basis. So I ask, would this help you?
00:23:00 Jeffrey Hershey
Right? There’s another four word question that you can ask when framed properly or when they ask you for a review, right? Do you have a link? This already comes pre set up. We have methods that we teach you where you can actually pre configure it and show them at the car where it’s actually easy for you to help small businesses. Look, some of them try. They still need some help from there. I want you guys to understand that you can even talk to larger groups right?
00:23:29 Jeffrey Hershey
Depending on what you guys are offering setting up always have this set up filled. Went to AB and I meeting and actually flipped from him being sold B and I to him actually making two sales right there on the spot. So you never have to sell off or these things sell themselves as you go through. Now for you guys, I want to teach you how to sell 100% remotely, right? This is how I sell day-to-day physical. I’ve got folks that are selling these day-to-day. From there, you can use small batch cold outreach, right? Give me AI don’t know, give me a three in the chat.
00:24:08 Jeffrey Hershey
If you think that you can start three conversations, we’ll start with per week with cold e-mail outreach. So you guys were giving me three. I didn’t finish asking the question with small batch. Do you think that you could start just three conversations per week? Right? Got a couple people typing in three from there. Give me a three, right, Three conversations per week. Now can you do this where you go back and forth the e-mail?
00:24:40 Jeffrey Hershey
Yes. Can you get them on to a Zoom call yes can you go and then meet them yes. Can you pick them up on the phone or send up a text message yes. You can do all of that right. This is very very easy. I love the fact that you guys are all saying threes. I showed you the physical way. I want to show you guys how to tie it in a small batch from there all right so you do Facebook account.
00:25:02 Jeffrey Hershey
We don’t even need a Facebook account right. You guys have small batch from there. So if you guys remember the back pocket, think of this as the visual, sorry, the virtual version, right? You’re going to send them a visual image of the actual product. So for me, when I’m talking to a business owner, I’m going to ask them a question. And then when I start the conversation, I want to compliment their business when they talk about how long it’s going to take. It takes about three to five business days to get shipping. And then I actually have a demo that you guys can use that actually is going to either show them actively how it’s going to work or get them to see how the product works, right?
00:25:42 Jeffrey Hershey
If you can send a text message, you can sell. Now you’re like, well, we’re sending emails, Jeff, right? Cool. Here’s what I want you guys to do. You’re going to do something like what T did here. You’re going to do outreach to somebody either with a small batch method or somebody that you know, and start the conversation. OK, we have some good words, some good emails that go out there and teach you this, right? And actually, for those of you guys that are in here, I would actually say, hey, look, I have something that can help generate more reviews or I have a word that I’m going to give you guys here in a second for the subject line and for the e-mail body that’s going to get you a response every time.
00:26:26 Jeffrey Hershey
When you get that response, right before I give you that e-mail, I want to give you the response. When they get the response, you can either get them on to a demo or you can get them on the zoom and you can show them a product and be like, hey, look here, right? And before I show them the product, I’m going to make it set up so that physical QR code will go to their business. I’m going to hold it up to the camera and say, scan this. This is your device pre set up for your business. If you’d like me to ship it to you, all you have to do is pay down, right? So the payment link, drop it in the mail, put it in your system from there. That’s how quick and simple and easy it is for this, right?
00:27:05 Jeffrey Hershey
That’s a quick and simple, easy way for you guys to be able to do the process. No friction, no long sales pitch, right? Hey, look, make a 15 minute call. Within 5 minutes you’re going to give you guys from here. Here’s what it does, right? It ties into a back end offer and things like that for you guys. Focus on selling this right now. When they respond to the message that I’m going to give you guys here a little bit, you’re going to ask them for their cell phone number.
00:27:40 Jeffrey Hershey
Hey, look, I’ll text you an image of what it is. Shoot me your number and I’ll just text it to you real quick. I literally did that just the other day. I don’t know. Let me see if I can send. Let me show you guys this. Where is that other call? Let’s see if I have it for somebody.
00:28:04 Jeffrey Hershey
Actually, yeah, Let me pause my screen real quick. I’m going to show you something real quick. I got a blur out their number. So there we go. Let me blur out the number. I’m going to take a picture of this for you guys. I’m going to show you this. I did this the other day, so here’s what you’re going to do.