Live Webinar with Vanessa Roberts
(Raw transcription; not proofed for grammar or spelling.)
Click here for Google Doc of the transcript.
0:05
Good morning, everybody. Happy Monday. Hope you had a great weekend. Let me know in the Q&A box. Can you hear me?
0:13
Can you see my screen?
0:16
Is everything all right? Hey, Connie. Thank you.
0:20
Great. All right.
0:22
So we’ve got a great call planned out for today. We’re going to go over what’s new. We’ve got some new campaigns.
0:29
We will go over if there’s any Q&A, get folks up and running, and then we have a great pre-produced training on creating AI prompts, and that is applicable in any AI system—so, Manus, ChatGPT, Gronk, Gemini, etc.
0:57
Anything you use.
0:59
And as always, as we go through, if you have something to add or have clarifying questions, pop them into the Q&A. I will be balancing between the training and answering questions, so thanks, everybody.
1:14
All right, so first up, we’ve got done-for-you campaigns available. We launched quite a few niches today. We’ve released solar, moving companies, pest control, and med spas, right?
1:33
So what we’ve got are campaigns that will go out to these niches to help get them interested in you as a service provider, right?
1:44
And then the follow-up email campaigns that you can sell to them too—we recommend re-engagement campaigns. That’s how they’re written: to existing customers, a kind of retouching base with customers that the business has already established a relationship with, whether they are previous customers or maybe they were previous leads.
2:09
So using an internal list—that’s the lowest-hanging fruit for any business.
2:14
Exciting news also is we are running a case study test right now on solar, the solar industry.
2:21
So it’s really hot right now.
2:24
I don’t know if everybody heard that the big, beautiful bill has removed solar government subsidies as of December 31st.
2:37
So solar companies are in a rush to close all the deals they can before December 31st.
2:43
So we’ve got a focus on solar right now.
2:46
We’re running test campaigns through the Small Batch CRM to lead that were pulled just through our done-for-you lead generation system—no advanced, secret, unshareable, unrepeatable techniques.
3:05
Just exactly how we teach it in the Small Batch campaigns or the Small Batch system is how we’re running it.
3:10
So in a couple of weeks, on our next call, I should be able to share the case studies from that.
3:15
And we’ll be updating the solar email campaigns with the winning campaigns from that case study.
3:24
As always, we do have a plan for what’s next.
3:27
We’re going to be working in real estate, both residential and commercial.
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Attorneys—we’re going to have general blanket attorney messaging, but also bankruptcy and personal injury specifically.
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Carpet cleaning, commercial lenders, consultants, and dentists.
3:41
So that’s what’s upcoming in the next few releases.
3:45
As always, if you have a niche that you are interested in working in and you want us to fast-track producing that content, please let me know. We love to take requests—like radio in the 90s.
3:56
Call on the request line. We’ll put it next up on the table. All right, any questions? Good? All right.
4:07
Let’s see, so what to expect.
4:08
These done-for-you campaigns are live in the Members area today, so you can go in and review the content, and they’ll be added to all Small Batch accounts within the next 48 hours.
4:19
The Small Batch CRM accounts—we are able to push the content directly through, but that does not mean that you have to run them yourselves.
4:26
We still provide the done-for-you service, but it does allow you, if you want to manage your own campaigns, to do so, and the content is just really super easily available for you there.
4:36
And if you need any help, always please reach out to our support team at www.getsupport.biz.
4:44
We’d love to help.
4:49
A couple more exciting things that are coming up—just some FYI.
4:55
Some of you are familiar with Brian—he’s been talking about our telehealth revenue generator.
5:01
It is a program that Brian has pioneered and has partnered with some fulfillment specialists.
5:11
And we are going to be able to share with you the ability to be referral agents.
5:18
You’ll get the first right of refusal.
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You’ll be the first ones in the door.
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Much like the ERTC was a flagship affiliate offer directly from Brian, we are building the entire infrastructure—from sales page, affiliate tracking, reporting, dashboard, etc.
5:47
We are taking everything we learned in the ERTC operations side of things for helping affiliates and agents be successful.
5:56
We’re taking everything we learned, we’re applying it here, and, dare I say, making things better.
6:02
Probably in the next 30 days, you’ll see the ability to join that program.
6:11
And it is a no-delay recurring commission.
6:18
So as you sell the product and the business pays for their service monthly, you will receive your commission on the next payday on a recurring basis.
6:31
And so we’re talking about residual income, right?
6:34
And stacking those sales—we anticipate that it’s going to be very successful for our agents.
6:45
The entire program is really designed with agents first in mind.
6:51
And the Small Batch membership—of course, you’re our VIPs.
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We are thinking about you.
6:58
So I’m really excited to be able to start talking about that and the release of that.
7:03
Again, early September is our go-live goal.
7:09
All right, any questions?
7:11
All right, it seems like everybody’s got it all.
7:15
Okay, yep.
7:16
So some folks are asking, how do we get started, right?
7:20
So we’re talking about these done-for-you campaigns.
7:23
How do we use those?
7:25
Inside your members area, when you log in at smallbatchsystem.com, you will see a quick start guide. That is the training that, if you don’t want to run all of your campaigns yourself and you don’t want to create your own content, you can jump in and hit the ground running as fast as possible. Going through that quick start guide is going to get you there.
7:47
So, of course, we have the Small Batch Membership—the complete course—that teaches you all about CAN-SPAM laws, and we evaluate, review, and train on all of the supported email platforms like Brevo, GMass, and Instantly.
8:05
All of that course is available to you, but if you want to skip right to our done-for-you services, there is about an hour-long training on that first page.
8:17
It’s the first or second link, and it’s training on how to use the DFY to get started as fast as possible—the absolute bare bones.
8:26
You don’t need to know how the sausage is made to enjoy a beautiful, hearty breakfast, right?
8:31
So we’ve got that training for you there.
8:33
We do recommend that you take advantage of all of the training so that you understand the bigger concepts of email marketing, affiliate marketing, and why what we do with Small Batch works, right?
8:46
I mean, there’s a method to it.
8:48
It’s hyper-compliance with Google mandates and requirements so that you stand out from the crowd and get into that inbox—not spam, not trash, not junk, not promotions, etc.—where everybody else gets filtered out.
9:08
So what I recommend is you go through the quick start training on the done-for-you first. Get that started so that we can be working in the background.
9:18
It takes five days or so to get your new email addresses warmed up.
9:23
So once you get us working, let’s work at the same time.
9:25
Then you can go in and complete the course, right?
9:28
Yeah, so that’s just your members area.
9:31
Everybody’s got their username and password.
9:33
That’s how you get here.
9:34
Oh yes, and all of these weekly training sessions are recorded.
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We are publishing them in the members area within 24 hours.
9:40
So this video right here will be up by this time tomorrow on the members-only tab.
9:48
We do provide transcriptions of everything that’s said.
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And we post that right there on the replay page.
9:58
So you can skim through it.
9:59
You can do a universal search if you’re looking for a keyword.
10:03
You can jump to a timestamp.
10:06
All of that’s available to you because everything the Small Batch system is about is making the best use of your time possible—efficiency to get results.
10:16
All right. Any other questions? Okay. Yep. Support. Yeah. We don’t have an email for support.
10:21
I see folks asking for the support email. Some stuff gets filtered out by spam, right? So I don’t want your request for help to go into a spam folder.
10:35
So we have a ticket desk at getsupport.biz where you can log in and submit a ticket. If you’re logged in and you submit a ticket, then we’re absolutely 100% going to receive it, answer you, and take great care of you.
10:50
Once the ticket is submitted, yes, you will get the response via email and you can reply. Once the ticket is created, the system will recognize you, so we can email back and forth after that. But for the original, initial ticket, please do go to getsupport.biz just because we don’t want to miss anybody.
11:13
We don’t want anybody frustrated, waiting for a response, feeling like they’re not getting taken care of.
11:18
I also want to make sure everybody’s in the Small Batch System Facebook group.
11:23
You should have received a link in every email we send out about Small Batch.
11:29
There is a link to the Facebook group.
11:30
If you need help getting into the Facebook group, again, send us a ticket at getsupport.biz.
11:35
We communicate important information there.
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We provide implementation support.
11:41
It’s a great place to come and talk about ideas, brainstorming—like, “How would you talk to a solar agent?” or “What do I say once they call me?”
11:51
Training doesn’t stop in the members area and on these live calls.
11:56
We—myself, the support team, the done-for-you team, and Brian—are all in the Facebook group every single day. So if you want advice, want to discuss something, have a topic you want to share,
12:07
or have questions about something—some rumor about what Google is going to do next to make things harder for marketers—we’d love to talk about it there.
12:18
The Facebook group is pretty active. It’s great.
12:21
I check it ten times a day.
12:24
Any account-specific questions like, “I need a password,” “My link didn’t work,” “My credit card expired,” “I need to update my membership,” or “How do I upgrade to Pro Small Batch CRM?”—
12:39
Those are things where we might need to talk about confidential information that you don’t want public in the Facebook group, or where we need to give you more specific, personal help.
12:52
In those cases, we might just ask you to open up a ticket so that we can speak to you directly.
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Never hesitate—either way, we’re always here to help.
13:00
One way or another.
13:06
Okay, so I’m going to jump into AI training now.
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The focus of today’s training is on creating quality prompts.
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A prompt—just real quick, I won’t steal the thunder from the training—is what you’re saying when you talk to the AI, when you’re asking it to do something for you, right?
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It’s the instruction to get things started.
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All right, so I’ll be here in the background as the training plays.
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Don’t hesitate to pop in questions, and I will be back after the training ends.
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I will be back.
13:40
All right, thanks.
13:47
Welcome, everyone.
13:49
Today’s session is Unlocking the Power of Prompts: Writing for Better AI-Generated Content.
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Whether you’re a content creator, marketer, or just curious about AI, by the end of this training you’ll be able to craft prompts that get you high-quality, targeted AI output every single time.
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Let’s dive in.
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What are prompts, and why do they matter?
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A prompt is simply the instruction you give to an AI model.
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Think of it like giving a recipe to a chef.
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If your instructions are vague, you’ll get something bland.
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If they’re detailed, you’ll get exactly what you imagined.
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The quality of your prompt directly impacts the quality of the AI’s output.
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Let’s see our examples.
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We have a weak prompt and a strong prompt.
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For the weak prompt, it says, “Write about social media.”
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This produces a generic, unfocused answer.
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On the other hand, a strong prompt like this one: “Write a 500-word blog post for beginner entrepreneurs explaining five ways to grow their Instagram audience organically, with examples.”
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Now that is where we have context, audience, scope, and tone.
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Let’s go into a couple more examples, shall we?
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Next, our weak prompt is, “Make me a marketing email.”
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For the better prompt: “Create a promotional email for a 20% off summer sale for a women’s fashion brand.”
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The tone should be friendly and persuasive, including a strong call to action (CTA), and be optimized for mobile reading.
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Let’s compare the two.
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The weak prompt doesn’t clarify the product, offer, or tone.
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While the better prompt specifies the product type, the offer, the tone, and the call to action, along with the mobile optimization for higher relevance.
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Next slide.
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The weak prompt, “Give me blog ideas,” is very generic.
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The results could be irrelevant.
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While the better prompt here, “List 10 blog topic ideas for a B2B SaaS company offering project management software focusing on productivity tips, industry trends, and case studies,” is better, clearly because it defines the business type, audience, and topics to focus on.
16:41
For our next example, our weak prompt, “Write ad copy.”
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This has no platform, no audience, and no message focus.
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For the better prompt: “Write three variations of Facebook ad copy under 30 words each for a home cleaning service targeting busy parents in urban areas, emphasizing time savings and convenience.”
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This is better because it defines the platform, the word limit, target audience, and the main selling points.
17:13
Next, the weak prompt, “Help me with SEO,” is weak because it’s too broad.
17:22
It could result in generic SEO advice, while the better prompt, “Suggest 15 high-intent, low-competition keywords for a local bakery in Austin, Texas, and propose a 3-month content plan incorporating them,” is better because it specifies the keyword type, business location, and requests a clear content strategy.
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Our next example: “Write something about my product.”
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It doesn’t give any product details or an angle.
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For our better prompt: “Write a persuasive 150-word product description for a solar-powered phone charger focusing on eco-friendliness, portability, and emergency use cases.”
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It gives the exact product, length, and unique selling points to highlight.
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Next example: “Make a headline.”
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Can you guess why this is a weak prompt?
18:25
Yes, you’re correct.
18:26
It has no topic and no style guidance.
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While for a better prompt: “Generate 10 catchy, curiosity-driven headlines for a blog about the future of AI in marketing, optimized for click-through rates.” It gives a topic, tone, style, and also the performance goal.
18:49
Our next example is one that you could use.
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The weak prompt, “Do a campaign for me,” of course, lacks niche, audience, length, and the deliverable format.
19:01
While our better prompt, which you can use, is: “Create a 7-day email campaign for a moving company targeting families relocating for work.
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Include subject lines, body copy for two paragraphs each, and CTAs in each email.”
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It’s better because it specifies the niche, the audience, the number of days the campaign will run, the structure, and even the deliverables.
19:29
Second to the last example that we have: “Make a post about sales.”
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It’s weak because, again from our previous examples, it doesn’t clarify the platform, the offer, or the style, while the better prompt is: “Write a LinkedIn post, 150 words, announcing a 15% end-of-quarter discount for a B2B (business-to-business) consulting service, including a compelling story and clear call to action.”
20:00
It’s better because it specifies a platform, word count, offer, storytelling angle, and call to action.
20:12
For our last example: “Help me market my spa.”
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It’s weak because it’s too broad and could result in irrelevant ideas.
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The better prompt is: “Create a Google Ads campaign plan for a med spa targeting women aged 24 to 45 within 20 miles, promoting laser hair removal.
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Include five ad headlines, descriptions, and keyword suggestions.”
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It’s better because it gives the audience, location, service, ads, and of course the deliverables. In short, AI thrives on specifics.
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The more specific it is, the better the output of the prompt.
21:01
After those examples, you probably have an idea of what we’re going to learn today. That is, how to do prompts.
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Now, how does AI respond to prompts?
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AI, like ChatGPT and Claude.ai, doesn’t think like a human.
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It predicts the next word based on patterns in massive amounts of training data.
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It works through pattern recognition.
21:30
This means spotting how words and ideas are usually connected, and contextual understanding, which is using the setup you’ve given it to stay relevant.
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Lastly, probabilistic language generation.
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This is choosing the most likely, natural-sounding phrasing.
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This is why specificity and clear input matter so much.
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As they say, garbage in, garbage out — but also clarity in, quality out.
22:07
What are the key elements of a great prompt?
22:09
Well, to build a strong prompt like our previous examples, you have to think in four parts.
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First, the role or persona.
22:20
You have to tell the AI who to be, which hat to put on.
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For example, act as a travel blogger specializing in budget trips.
22:31
You can also tell it to become a grade 5 student if you’re planning on helping your kid with her assignment. Next, the goal. Clearly state the task.
22:45
Create a three-paragraph destination guide for Bali.
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Now, you also have to identify how many sentences per paragraph if you wish to have it longer, or you could also mention the word limit or word count you’re trying to achieve.
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Next, we have a tone. You have to set the voice.
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For example, use a friendly, inspiring tone with short sentences.
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You could also say, use a strict, formal tone, like in a lecture.
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Lastly, we have the format.
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You have to define the structure.
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If you want it in tabular format, clearly say it in the prompt.
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I want the output to be in a table format, or list these tips in bullet points.
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When you combine all of these four, then you’re going to give AI a blueprint for success.
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Let’s go to powerful prompt-writing frameworks.
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Frameworks make prompts easier to create.
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Think of them as a guide.
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We have two methods that we’re going to discuss today.
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First, the CRAFT method.
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CRAFT means Clear, Role, Action, Format, and Tone.
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For example, you are an expert copywriter.
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Write a 100-word product description for a skincare brand in an elegant, persuasive tone formatted as three short paragraphs.
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Clear — yes. Role — the role is of an expert copywriter. Action — to write. Format — 100-word product description in three short paragraphs. Tone — elegant, persuasive tone.
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Sounds easy, right?
24:53
Next, we have the SCENE method.
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SCENE means Subject, Context and goal, Nuance, and Examples.
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This one is great for bigger projects where you need depth and detail.
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Remember, these aren’t rigid rules.
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They’re scaffolding to help your ideas take shape quickly and easily.
25:20
Let’s try this one out.
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I’ll open ChatGPT and try the weak prompt, or the bad prompt, and the good prompt.
25:36
As you can see, the bad prompt gave us a plain article, probably repeating common facts.
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Now let’s try the good prompt.
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The good prompt gave us a unique blog post for a coffee enthusiast website explaining three unique brewing methods.
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It’s a tailored, engaging, and well-structured blog post.
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This is the difference between letting AI guess what you want versus guiding it to deliver exactly what you need.
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Here are a few expert habits that you have to live by.
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First, always provide context.
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Tell AI why, for whom, and for what purpose.
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Next, use constraints and specifics.
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Tell the word count, what style, and the structure that you want. All of these help guide AI on the output.
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Next, refine and iterate. Treat the first draft as a starting point.
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Lastly, show — don’t just tell.
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Include examples, if possible, or style references to make it more specific and tailor-fit to your wants.
27:15
What are the common prompting pitfalls?
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These are the things that you have to avoid when using AI.
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First is being too vague.
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When you put in vague, then you’ll get vague back.
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As you can see from our previous examples, those are the weaker prompts.
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Next, asking multiple unrelated things.
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Keep your prompts focused.
27:40
Don’t ask about a cat first and then ask about a dog afterwards.
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Every chat group is better fitted to one topic only.
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Next, forgetting your audience.
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Always think about who your audience is or who you’re writing for.
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This helps AI be guided on the style, output, and, of course, the information that is being generated as well.
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Last, expecting perfect output.
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Think of AI as a co-pilot, not an autopilot.
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You still have to read through the output of AI and edit or insert things that you want added into your blog posts, ads, copies, or whatnot.
28:32
Now it’s your turn.
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I want you to pick one, open ChatGPT, and pick, say, a blog post, a social media caption, or an email.
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Then you write a detailed prompt for it.
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Think about the topic, audience, tone, format, and constraints.
28:53
Do this when you’re available — or you could also do it right now — and then let’s share with you and see how we can refine them together using **** for the SCENE framework method.
29:07
The key takeaway for our training today is this: specificity is power, detail creates quality, and the first output is rarely the best.
29:19
Always experiment.
29:20
AI is your co-pilot and not an autopilot.
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It amplifies your creativity when guided well.
29:29
Now, I want you to go ahead and keep experimenting with prompts on your own time and use these frameworks as a tool until they become second nature.
29:39
Goodbye.
29:50
All right, everybody.
29:52
Thanks for hanging out today.
29:54
I answered questions while the video was playing, so I think I got everybody. Yes, our calls are at noon Eastern on the second and fourth Monday of the month, so I will make sure that is correct and published and sent out to everybody so everyone knows. We love having you here. I will get this video published in the members’ area by this time tomorrow, and like we talked about at the top of the call, any questions that you have, please hit us up at GoodSupport.biz.
30:29
I’d love to see you in the Facebook group.
30:31
I hope everybody has a great, great week.
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Check out all the new campaigns that we launched today, and if you have a niche that you want to work with, an industry, a type of business, or an upline — whatever you need help with — let us know so we can get to work for you.
30:47
That’s what we’re here for: to help you hit the ground running and be as efficient and successful as possible.
30:53
So don’t ever hesitate to reach out.
30:56
Have a great week.
30:57
Talk to everybody soon.
30:58
Thanks so much.
30:58
Bye-bye.