Small Batch System Training Session | August 31, 2026 

Professional Services Series Week Two: Financial Advisors and Compliant Business Development
Live Webinar with Vanessa Roberts
(Raw transcription; not proofed for grammar or spelling.)
Click here for Google Doc of the transcript.

[0:01] Everybody, how are you doing? Happy Monday. Welcome back. Hope your weekend was great. Hi Tony. All right, everybody — hear me okay and we see — can we hear? Yeah. I had a great weekend. My just-moved-out freshman daughter, college dorm inhabitant, did come home for the weekend. It was great to see her. We had lots of — it was like she never left, but then she had to leave again, which was sad. But honestly, we’re going to have a parents ‘ weekend in just a couple of weeks. And she calls me all the time. I really don’t have much time to miss her, but it was great to see her. So it was a great weekend. Yes. All right. Sounds great, looks great. Good morning.

[0:54] Right, we’re going to let everybody get set up, settled in. Let me start up my slideshow. We are gonna jump back into the next round of non-contractor, non-home services, higher-ticket industries and niches that we’re going to work on reaching out to. So a more valuable lead means a higher ticket for you to be able to charge. Hey Craig, thanks for popping in. Awesome. All right, we’re gonna start this slideshow from the beginning. Okay, perfect. And we’re gonna share my screen. All right, yeah, the internet’s being a little pokey, a little pokey, so I’m gonna drop my camera. I just want you to know — hello, hi, we are here, we are live — but I am gonna drop the camera. All right, so we don’t sacrifice audio and visual just so we can kind of see each other. All right, so everybody ready to go?

[2:17] I know last week we had an interruption, a sad, sad state of events, but we are back on our plan. All right, so this week we’re going to be focusing on financial advisors and we’re going to build a compliant business development system for wealth managers, right? So as you can imagine, those — if we’re able to help them find high-value individuals to be their clients, that’s going to be a very great return on investment. They’ll be very happy campers working with us.

Series Recap and Upcoming Weeks

[2:58] Vanessa: So a quick recap. Week one — which was actually the week before last — we reviewed reaching out to CPAs and tax professionals. We addressed seasonal demand, advisory expansion, and credibility-led outreach. Today, we’re going to work with financial advisors — very different from a CPA. A lot of folks think that goes hand-in-hand. I know I did 20 years ago when I first started working as a leader in a business setting. I was the operations manager for a construction company and the owner of the company told me to work with the CPA to find all of the tax benefits and tax loophole options and tax credits to help him plan and save on his taxes and plan his wealth. And the CPA, she said “no, you’re too late for that. If it has already happened, you want to work with a financial advisor because the best way to get tax benefits is to figure them out before you spend the money. CPAs work with you after you spend the money.” So that was — he wasn’t happy to learn that, but I was very glad to learn it at such a young age.

[4:20] So, financial advice — we want to lead with trust, ensure that we understand compliance and compliant business development, right? Coming up in the future — next week and so on — we’re going to talk about — the warning that we lost audio. Yep, thanks, Kat. Did we come back? My warning went away. It says my audio is good now, but let me know. Kat, can you tell me what the last thing you heard was? And I’ll revisit. I was talking about where we’re going next week — will be commercial real estate.

[5:14] Did y’all hear that? Next week, okay. So next week, commercial real estate. The long-cycle nurturing is really important with this because you might not strike lightning in a bottle. Not everybody that opens your email is going to be in the need to rent at that exact moment or have a property to rent out at that exact moment, but you wanna build a relationship. So we’ll talk about that. Then following that, we’re gonna have architecture and engineering — we’re gonna talk to them about their project pipelines, expertise proof, and decision maker outreach, right? Talking to the right person about the right things at the right time. And we’re gonna wrap it up with management consultants. This is problem-led positioning. You are a consultant. You are a marketing consultant. So it’s going to be very much talking to a peer. We both understand that we’re advising businesses on how to do things. We will be advising you on marketing while you are advising businesses on their management. A lot of common ground there and we’ll capitalize on that.

Why Financial Advisors Make Strong Outreach Targets

[6:18] Vanessa: All right, so jumping into this week. As we go, just ask me any questions as we run through. All right, so professional services make strong outreach targets. They buy expertise, they compete for attention, and they need a credible way to start more right-fit conversations, right? So they are looking for a high-value individual, and that gives them a high client value. So our right-fit engagement can justify a thoughtful, specialized acquisition process, right? How do we position and communicate this specific wealth manager to attract that high-value client?

[7:04] We’re going to work on recurring relationships. We’re going to consult and project so that the brokerage works often and extends far beyond a single transaction. We don’t want to just help somebody sell someone term life insurance. We want to find someone who will build an entire relationship and turn over their money, their market trust, their stock trust, and get their children set up with their whole life early, right? We want the whole package. We want to be able to help them advise the entire ecosystem, right? Because that’s just a much more valuable client to them.

[7:46] We are going to show clear expertise. We’re going to position ourselves with a narrow specialty — meaning we’re not casting a wide net. We’re going to talk to them as if we work exclusively with or primarily with and have a lot of expertise working with wealth management. And visibility matters — prospects research reputation, reviews, and local presence before they decide to reply, right? So when we are doing outreach to help these high-net-worth individuals find the wealth manager, we want to make sure that the wealth manager has an established reputation online. And where do we see this? We see this with Google My Business. We see this with AI responses, right? We see this with reputation management. So these are all services that we know in Small Batch that we can absolutely provide. And that’s really going to help set a strong foundation so that our cold outreach marketing — when they do do that research — you know, you have to trust the person who has your money, really. So we know how to lay down that foundation, right?

[8:41] So first and foremost over everything else, trust is the first conversion point. You have to present yourself as trustworthy, right? This does not reward generic lead volume or high-pressure outreach. Nothing feels more snake-oily or even scammy than high-pressure generic “hey, you want some leads?” right? So we have to have a smart plan. And it’s everything that we’ve been doing with Small Batch, right? We’re gonna talk to them as an individual and present ourselves as the expert, right?

[9:43] So why generic outreach fails — and it will. Wealth is personal. Prospects place a high bar on credibility before they engage. Wealth managers know this, and so they are automatically judging anyone who’s marketing to them with marketing services as an end-result criteria, right? If you’re talking to me like this, then I trust you will or will not talk to my potential customers like this, right? They’re judging you from the very first outreach. Timing is unpredictable — people retire, businesses exit, right? Folks are fired or voluntarily leave or get promoted or get hired away from businesses. Inheritance conversations unfold over extended cycles.

[10:33] Personal note for me — when my father passed, he was actually working with a wealth manager that I had introduced him to. My father was more established than I was, but we had the same wealth manager. But having that relationship — Harrison’s my guy, I introduced him to my father, that’s the referral network, he’s great, made my father very happy. But when it came to the inheritance conversation, it was a very, very difficult time. But because we had a relationship with our wealth manager, Harrison, he guided us through a really painful and difficult time with grace and kindness and empathy. But those conversations — that’s not something most people can predict and prepare for. So when you are helping people build this relationship, that is one thing that we can consider — that those things will develop. So helping them stay in touch with their client base, that consistent outreach — “remember, I’m here for you when the time comes” — that phone is going to go to them, right?

[11:57] Claims are constrained. We don’t make big promises that we can’t keep. Performance language can create a compliance problem, right? Not only is it ineffective marketing because most of them are going to see right through it, but adhering to compliance is going to be key with connecting with these wealth managers. They have to be able to trust you to help them keep their messaging compliant. So right off the bat, when we’re talking to them, we want to establish that we’re not making bold outrageous claims, so that the vibe of our relationship starts off positively with conservative language, right?

What Small Batch Does Differently for Financial Advisors

[12:49] Vanessa: So what does Small Batch do differently? We start with relevance. With our small batches of communication where we personalize everything, we’re gonna build a narrow profile around the professional and business characteristics that the firm approves, right? We’re not gonna walk in with some big generic marketing plan. We’re gonna talk about “what are your specialties? How do you take care of your clients?” And then we’re gonna tailor it. Then we’re gonna lead with education — give a useful, non-promotional reason to reply before asking for time. And make authority easy to verify. We’re going to align local profiles, reviews, and core information before outreach begins. And this is all what we do differently for the wealth manager, but also what we do for ourselves before we reach out to the wealth management industry. Hand in hand, right? Everything we’re doing is building our own reputation that we carry through with our services, right?

[13:42] So a campaign is not ready until it’s approved. This means not by us, not by me. I will — my team will put in any email that you want. What we talk about when we’re talking about campaign approval is that the wealth manager, your client, approves it, right? The firm controls the final message, approves the process, and all of the record keeping. This goes to not getting them in trouble because wealth managers do have laws that they have to adhere to. So always make sure — you absolutely can pitch them ideas, and you should — but always remember that part of the process is interviewing the client and establishing what they want to share. And then you perform the content creation, draft, etc., and then they approve it before you turn it over to Small Batch for the Done For You marketing, right.

[14:48] And we’re going to keep every claim accurate. Don’t use false, promissory, exaggerated, or misleading language. Of course, treat benefits and limitations fairly. The wealth manager usually will have very clear terms of what you can say and what you can’t say. So that’s really the easy part. So we’re gonna route materials through the right reviewer — usually it’s the CCO, or a qualified reviewer should approve outreach. There might be a CMO — Chief Marketing Officer — CCO is Chief Content Officer. You wanna show them any landing page, offers, ratings, testimonials, performance-related materials, etc., etc. They need to check everything, not just your emails. Anything you do for them, you’re speaking for them. And the more educated and aware of this you are from the beginning, the more they’re going to respect and trust and be comfortable to turn the reins over to you.

[15:30] And we’re gonna maintain the campaign record. Use a documented review workflow to retain the approved versions of the material. Basically, the kids these days would say you’re keeping the receipts. When someone says yes, stamp of approval — you’re gonna want the name, date, and time stamp of the person who said that, right? So if there’s any question in the end, you’re covered. Shouldn’t be a problem, but like I said, keep those receipts.

Advisor Outreach Strategy — Selling a Process, Not Leads

[15:59] Vanessa: All right, so the advisor outreach strategy — selling a controlled, compliance-ready business development process. So we’re not gonna sell leads. Leads are general, generic. They hear it all. The advisors are burnt out on agencies promising a guaranteed appointment that fails a compliance review. They don’t show up, it doesn’t work out, right? So we’re gonna sell a process. Frame your offer as a compliance-ready business development system that organizes targeting, personalization, and tracking. “We help you connect with local business owners preparing for an exit in the next 24 months.” So that’s the plan, right? The would-be reaching out to leaders in the business with the messaging “are you looking for an exit?” That’s just an example — that’s not the only marketing that you could do. But that is an example of a plan. Not a generic lead. It’s not “oh, we’re gonna find you some rich guys,” right? It’s a plan. And this is how we’re gonna do it. This is how we’re gonna track it.

[17:04] So we’re gonna focus on the avatar. What is the specific business owner or executive that the wealth manager wants to pursue? They might not know. So here we could do research on what are some great potential clients for wealth managers. We can present them with “this is who we believe you should be targeting. This is an underserved demographic. This is an angle that isn’t often targeted.” For example, business owners who are preparing for an exit, right? So we can get the data on maybe leadership in businesses reaching retirement age — 63 plus, for example, right?

[17:54] So we’re going to identify the specific business owners that we want to target. We’re going to have a compliance handoff — we’re going to explicitly state that you provide the drafts and the system. We, Small Batch members — the marketer — are gonna provide the drafts and the system, but the CCO, CMO, etc., whoever’s in charge, retains total control of the final shipment. Nothing goes out without their approval. And they, of course, have editorial control. They wanna make any changes — we will do as many drafts as they need, etc., etc. And we want to communicate that we have an educational approach — value-driven, non-promotional outreach. We’re not hard-selling these folks. We want to educate. And that prevents the over-promising of results — “oh, we’re gonna turn your money into millions,” right? We’re not promising that. It is education on the system, how we’re gonna take care of you, our experience, etc. And when I say “ours,” I mean we’re speaking as the wealth manager. The wealth manager through our marketing isn’t going to be promising “give us your money and we’ll make you a millionaire,” right? We can say “make your money work for you,” but we’re not gonna make the claims and promises.

Revenue Generators for Wealth Manager Fulfillment

[19:18] Vanessa: So how are we gonna get this targeted lead gen for the wealth manager, right? Yes, of course, we’re going to have our Small Batch Systems reaching out to existing customers. We’re gonna execute a highly educational, non-promotional five-touch sequence designed to build authority. We’re gonna manage their inbox, route interested replies into a compliance discovery workflow, right — standard. But then we can also use Leadsly to list builds. And here’s where we can target the leads — where we said we’re gonna focus on the avatar. What is the optimal, perfect customer for each individual wealth manager? Let’s establish it, and then we can target our leads and build a list of local business owners, executives, and professionals who match the advisor’s ideal client profile.

[20:05] All right, so here’s how we’re gonna find the right people. The data integrity — we’re gonna rely on verified business data rather than sensitive personal assumptions to remain compliant, right? This is all gonna be publicly available information that is enriched through the Leadsly software. So you know that you’re speaking correctly and accurately to the right person. So you’re going to get your leads with Leadsly, and then you can reach out to them with Small Batch.

[20:37] Local authority and visibility. Here’s where we were talking about — clients will research if they’re considering you. When they’re going to make a decision about who they trust with their money, they’re going to Google it, they’re going to AI it, they’re going to ChatGPT it, they’re going to Claude it. So SERP Sling — we’re going to make sure that our AI search readiness is peak, right? Ensure the firm appears correctly when prospects verify the advisor’s reputation online, okay? And it’s also going to help us with citation cleanup. So inconsistent entity data across the web — which is critical for trust in the financial sector, right? If you start searching up “Harrison’s Wealth Management” — you know, my guy — and the information is old, outdated, the phone number doesn’t work, this feels very — the word charlatan comes to mind. “Oh, you can’t even get your information right on the internet.” When I ask about Harrison’s Wealth Management in ChatGPT, there’s nothing there, we don’t know him, or the reviews are bad, da-da-da-da-da, right?

[21:46] And of course, just straight Googling — the Google Business Profile is going to establish authority. So we want the map pack dominance. So this optimizes the Google Business Profile for high-intent searches like “wealth manager near me.” Maybe you’re not looking for the name Harrison Wealth Management, but you’re looking — “I want somebody that I can go look in the eye and shake hands with,” right? “Wealth manager near me” — oh, you know, Harrison’s within 15 minutes. Oh, look, he’s got a great reputation. Look at these reviews. We’re going to implement a strict compliance review request workflow, right? We’re going to ask folks that he has taken great care of in the past to add to his credibility, right? Reward all that hard work that he’s done for them and the results that he’s gotten them with those five stars. And we’re gonna make sure that it adheres to the SEC marketing rules. And when you’re communicating these offers — when you say things like “we are going to adhere to the SEC marketing rule” — that clicks with them. They’re like “okay, you’re not some Joe off the street, you know what you’re talking about.”

Pricing Strategy for Financial Advisor Clients

[22:57] Vanessa: All right, so pricing. These folks — they stand to make good money off a good new client, right? And if you get me — you know, I was a small fish 20 years ago when I started working with Harrison, but he hooked me. And then I introduced him to both my brother and my father. And he really wants me to hook him up with Brian, but Brian’s already got a guy. It’s become a little bit of a joke between us — I’m like “Brian’s got a guy.”

[23:21] So what we’re going to do is we’re going to anchor the fees — the concept of your worth, what you can do for them marketing-wise — to a high lifetime value, right? So one client — like, I’ve been with Harrison for almost 20 years. Not to mention the referrals. I’ve bought my term life, I’ve bought my whole life, I’ve bought my children’s insurance policies, he manages my investments. Over the course of my lifetime with him, the lifetime value of my account, it’s a much bigger picture than just “oh, you’ll get your commission this week, or you’ll make this one sale this week.”

[24:16] So we’re going to position it as high lifetime value, which when you think about that also — the growth of a person’s success, the client’s projected growth as their income increases, as their family grows — the lifetime value is not what it is today, 20 years, right? There’s a lot of projections involved. So the math — a single high-net-worth client, meaning $1 million plus, generates thousands of dollars in recurring annual revenue for the firm, right? So every time they pay an insurance premium or there’s a trade and there’s a fee, right, it adds up.

[25:01] So the positioning is — you’re providing a specialized, compliance-ready growth engine, not a generic marketing package, right? You’re trying to help them build their full portfolio of amassing and accumulating multiple high-net-worth recurring commission individuals. Does it make sense? Right, so the structure is charged a premium upfront fee to cover the strategy and compliance friction — it’s a big picture — followed by a strong monthly retainer for ongoing. So it’s not just that you land them the client, but you’re also taking care of — we’re building the foundation, but then we’re monitoring to make sure there are no cracks. Because there are always earthquakes and sinkholes along the way — competitors come around. So the ongoing is maintaining that foundation but also keeping the funnel full. So upfront to get them all sorted and then monthly to keep their funnel full.

[26:09] So targeted outreach, building a compliant business development pipeline. A monthly managed pipeline can be from $2,000 to $4,500 a month. That’s the retainer. So this is constantly refreshing the list and segmenting it — finding those, for example, leaders of industry approaching retirement age, 63 plus, right? Building that list, writing and keeping fresh content with approved campaigns, and operationally sending that outreach to the targeted list. And response routing and compliance reporting — managing how the folks who are receiving that outreach are responding. Are you receiving the emails, the phone calls, booking the appointments? And maintaining with the client that everything you’re doing on their behalf is staying compliant.

[27:08] So if that is not where they want to start, the down-sell of that really is a prospect list sprint — $1,000 to $2,000, one-time delivery, no recurring, right? So we can just get a targeted prospect list, do a one-time run through with Leadsly, make account notes in a campaign angle, basically pitch the system, the advisor’s team handles the actual outreach, right? So you build them a list and you give them an email campaign system plan, and then they take it in-house and do it all. Not bad — really not a bad price tag if they don’t want a retainer.

[27:51] And what that proves to them is maybe they’re just dipping their toe. But with great work and effectiveness and building the relationship with them, leaning on the professionalism and giving them confidence in your work — they see the quality of your email campaigns, etc. That doesn’t mean that you don’t ever follow up again because they just did a one-and-done, right? “Hey, how did those emails work out for you? Did your in-house team send them? Did you get a report? This is how I would have handled it for you, etc.” And then you can come back and offer the service again.

[28:25] Right, so local authority — establishing the trust, right? I believe this is a two-parter. You need to establish trust and relationships, and do outreach. So this would be like a menu and they could choose both or one or the other. But the authority foundation — the cleanup of their online presence with Google Business Profile and optimization. You want your citation audit. Make sure all the information that the company has out about them online is current and accurate. Are the right people getting the right phone calls? Are the right websites getting clicked? If there’s info or emails out there, are people sending requests for information or contacts to the wrong mailboxes? Let’s get this cleaned up. It not only makes them look foolish and unprofessional if they’re wrong, but if people are using those wrong addresses and they’re missing out on business.

[29:22] And we want a compliant review request workflow setup — meaning that’s where we’re keeping the receipts, right? Everything that we’re doing — “I want to make sure this is my plan for what I want to do for you with your Google Business Profile cleanup and your citations, etc. I want to make sure everything I’m saying about you is compliant. So I’m going to present my workflow. This is everything I want to do to establish your foundation and make it rock solid. But I want your approval on everything. I’m going to keep the receipts that you say I can say this about you,” right?

[30:01] And then ongoing visibility — to extend that, we’re gonna have a monthly retainer: weekly Google Business Profile updates — compliance-approved, of course — high authority citation building with SERP Sling, visibility roadmap and reporting, and that is getting the AI results ready and active. So when folks are researching, they are coming across the wealth manager, the firm, as they want to be presented, right? Making sure that the way you appear online is the way you want to appear online.

Q&A — Leadsly Explained, and Why Higher-Ticket Clients Are the Goal

[30:38] Vanessa: All right, so that’s what we’ve got for wealth management. The plan makes sense to everybody. I haven’t had very many questions as we went through. Is this an industry that y’all are interested in pursuing? It was voted in. Is my audio still good? I think everybody’s still sleepy today. Is it still the weekend for everybody?

[31:17] Hey Scott — Scott says “I was late. What’s Leadsly?” Scott Leadsly — hey Scott, thank you for joining. Everybody’s saying hi, I’m losing my questions. I’ll go back. Leadsly is one of our revenue generators. It is a very cool tool from Jeff Hershey. He shared it with us three or four months ago, and it is not available to the public, but he allowed me to keep it in a small batch as a revenue generator. So it’s a tool that you are able to — if you join, get the course, buy the software, etc. — it grabs leads in real time. That’s the coolest thing. Based on what people are searching for. So you can set in the software a term and other parameters — like in Georgia, or in Atlanta, or nationwide, etc. — the term “wealth manager near me,” for example. Leadsly will then identify IP addresses — people basically — who are searching for that term on the internet. So at the moment someone is searching “wealth manager near me,” Leadsly grabs the IP address, enriches the data, finds the name, finds the email, and gives you that information. Basically, you can feed it into your Small Batch System, you can feed it into the Leadsly system, you can get it on a spreadsheet. That way you can, in the moment — the moment these people are actively looking for this topic — you can reach out to them and say “what do you know, I have a wealth manager near you” and deliver the messaging. Cool, huh?

[33:42] It has a lot of other applications, but that’s my favorite. The timing is just impeccable. “Instant Leads On Demand, does the same? They are similar, Tony.” What I use — Instant Leads On Demand and Leadsly also does this too — you can put a cookie on a landing page and it captures people who are already on your page and then enriches the data with name, email, phone number, etc. Yes, and Leadsly does that also, yes. And puts it directly into the CRM, yes. I don’t know if Instant Leads On Demand also does the cool during-the-web-search feature. I can’t speak to that, but I know Leadsly does.

[34:34] See, everybody’s still here. Yes, it’s a good choice. Okay, so folks are thinking about reaching out to wealth managers. This is — in my research when I was asking y’all, okay, of — I think I gave out like 20 different niches and industries that were underserved by marketers. Industries that aren’t targeted highly, right? Lots of folks find it easy, fast, simple, and effective — the reason it works is because it works — going to contractors, right? Roofers, plumbers, electricians, gutter guys, landscapers, tree services, because those guys are doers. They usually don’t have a marketing team and they usually need one, right? They constantly need new leads. But we’ve spent a year working on that, right? How about folks that aren’t getting offered help? And a higher ticket, right?

[35:33] I think we all agree — I would rather have 10 clients that paid me $10,000 a month. Wouldn’t that be the dream? Then have a thousand customers that paid me $100, right? I mean, having a few clients that yes, take more time, more attention, more careful consideration and white-glove handling — but if they have a higher value client, then you are more valuable to them. They’re less likely to drop you and move on to somebody else. They’re less likely to not have the budget. And you profit from your expertise and your hard work and your effectiveness the same way they do. It’s just keeping good company.

[36:23] But yeah, it really opened up my eyes and my mind for who we could target, who we could help, who needs it. And I spoke with my personal advisor, Harrison, and this is the kind of thing that he absolutely needs. He asked me — he actually offered me a job. He asked me to come over and be his COO. And I did not leave Brian to be with him. But in just talking to him about this over the course of years and years and years, I’ve talked to him a lot about marketing, etc. But all of these things are valid.

[37:00] It’s really funny. One of my favorite stories he told me. And I don’t know if it’s a violation of compliance and confidentiality — he didn’t tell me anything about her — but he has a client that had a very wealthy parent sadly pass away, and she did not know what to do. So she Googled “what do rich people do with $10 million?” She just Googled that. And his name popped up, and she called him, and she is now his client. She did indeed inherit about more than $10 million and he manages her portfolio now. That’s just a funny story he told me one day when we were having coffee reviewing my goals for the year.

[37:55] So Google Business Profile, Local Profile, Citation, Reputation, and how you show up on Search, and how you show up on ChatGPT — because that is definitely a question people would ask ChatGPT now, right? If I won the lottery, I would probably go to Manus — Manus is my AI of choice — and I’d say “hey, what do I need to do? What kind of lawyer do I need? How do I make a trust? Who do I trust with my money?” I would also talk to Harrison.

Next Week and Wrap-Up

[38:58] Vanessa: So any questions on the plan, on what we should do with wealth managers? I would like to spend next week — we can flesh out the email campaign. We try to squish the training and the email build together on our last call doing this and I don’t think we did a really thorough, good job on the email. So I’m gonna break it apart and next week we’re going to work together to build an email campaign. Because a lot of this also — remember, the positioning frames your offer as a compliance-ready business development system that organizes targeting, personalization, and tracking, right? So we want to present in a succinct way that grabs their attention — that we’re not offering leads, we’re not casting a wide net and pulling in a bunch of trash. We’ve got a system. We know what we’re trying to catch, we know how to position it, we know how to frame it and phrase it, and hand over conversations with people ready to engage — not someone that the wealth manager has to spend their time convincing and selling. So we’re gonna dive real deep into establishing the system and then communicating what that system is in our five-touch call-to-action reply brief emails, right? We’re going to give that the time it deserves, the time and attention and focus, so that we’re not just throwing spaghetti on the wall and seeing what sticks, all right?

[40:28] So I want to thank everybody for hanging out with me this morning. I am actually going to reach out to my guy Harrison and ask him for a little insight so that I can bring that back to you next week — specifically on how he would like to be spoken to. Absolutely, Craig, thank you. Like, what would be effective to him? What does he see a lot that he does not like? Right, let’s avoid that. If he will come on the call with me — I’ve actually tried to get him on in the past but there are compliance issues with what he can and can’t participate in. I was surprised to hear. But yeah, I will definitely invite him. That’s a really great idea.

[41:13] All right, thank you everybody. Are there any questions on what we talked about? The Google Business Profile tool, the SERP Sling, the Leadsly — I know Scott said he was late and hadn’t seen it. If you have any questions about that, those are our — I think the top three — revenue generators inside the Small Batch System. The links inside are evergreen and the providers of those revenue generators are honoring the discounts and bonuses that they promised. When we did like a wide launch, we shared from them, we had bonuses and discounted pricing, etc., that Brian had negotiated. They have agreed to honor that but only for Small Batch members. So what you’ve got inside the Small Batch System are evergreen links that do honor all the bonuses. So if you have any questions about that, no problem — reach out, we can talk about it on the Facebook group or in the support desk.

[42:12] But other than that, I hope you have a really great day. Have a great lunch. I hope this week is great. And I’ll see most of you again on Wednesday where we’re talking about FinTitan and the research and development. All right, no other questions? Yep, gotta get back at it. All right, everybody. Thank you so, so, so much and we’ll see you soon. All right. Have a great one. Bye-bye.