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0:03
Good morning, everyone!
Vanessa here.
Let me know if you can see me, hear me, and see my screen in the chat.
0:13
Questions, please?
Hi Connie, thank you.
Yes, I hope everybody had a safe and happy Fourth of July.
0:28
Yes, hey.
See, we’ve got—oh yeah, people are still rolling in.
0:33
So I’m going to give it a couple of minutes.
We see James, Haley, and hey Michael, good to see you again, Michael.
St. Marie, Stephen, hi Brent, hello.
Welcome, welcome!
0:41
All right, so we are going to run through.
We’ve got a pretty good format, hey James.
Hi.
A pretty good format going, I think, where we recap, answer any questions, and then go over what’s new, what’s been added.
If you’re in our Facebook group, which I highly recommend if you’re still on Facebook, get in that group.
1:08
We have our first session of our Intro to AI.
1:14
Our support and technology team leader, Rose, has put together.
It’s free, of course, included for all SmallBatch members, but we’re going to be rolling out AI training and generally just how to use this tool without spending a whole lot of money, right, in building your business.
1:39
There are folks out there who are cranking out these AI courses and slapping a price tag on it.
1:44
We want to educate you and train you without doing that.
1:48
We want to help you amplify your business.
1:52
That’s why we have the revenue generators, and we have the engagement amplifier, and the SmallBatch CRM.
1:59
We are all about giving you the tools, the education, and the information that you can use to grow your business without breaking out a whole bunch of products, right?
2:11
So we are going to—I’m going to go through the standard presentation, answer all your questions, and then we’re going to roll right into that AI training on this call.
2:21
So not a separate call, this call.
2:23
Connie, if you need help getting into the Facebook group, please send us a ticket: getsupport.biz, right?
2:28
Or you can search for the SmallBatch system inside Facebook for the groups, right?
2:34
We do validate current membership of SmallBatch for all the Facebook members, because membership in the Facebook group is limited to subscribing SmallBatch members, so it’s very, very exclusive just for us, right?
So we can keep things focused.
2:53
We like to continue the conversations that we have on these Monday calls.
2:59
We can dig deeper, and we can all join in on the discussion on the Facebook group.
3:08
Everybody ready to go?
3:09
I think we’ve got most of our attendees here.
3:12
Welcome, everybody.
Hey, I see Kim just logged in.
3:14
Awesome.
All right.
What’s new?
3:18
Is my screen just updated?
3:20
Exciting updates.
New, done-for-you campaigns are now available.
3:22
We’ve added more done-for-you campaigns, and we’ve got the bite-sized AI session today, all right?
3:31
So just so everybody’s familiar, slow me down if I go too fast, but we’ve talked about it before.
3:37
Our goal for 2025 was to give you 100 new done-for-you campaigns, right?
3:44
So these are the niches I came up with, the industries I came up with, and then we’ve supplemented with the industries you’ve requested.
3:52
If you request an industry, it automatically becomes the next one we do.
3:58
So if you’ve got a niche that you want created, we will bump it to the top of the list.
4:05
Just tell me—send me a support ticket, tag me on Facebook, tell me here on the call.
4:10
If you are working with somebody or you want to work with an industry, we will help you by prioritizing generating content for you.
4:19
Okay, the campaigns that have been added as of today are salon, CPAs, chiropractors, and roofers.
4:26
They will be available on the done-for-you request form across all supported platforms.
4:32
They are automatically added.
4:34
If you have the SmallBatch CRM platform, we completely design it—the timing, the email, the formatting, everything.
4:41
And we push that out to you so that you can either run it yourself or run it through done-for-you.
4:47
That will be pushed out in the next 24 hours.
4:49
And the content, just a hard copy of the verbiage of the email so that you can make them your own, rewrite them, do it yourself, that is available in the members’ area as a simple Google Word doc.
Handyman niche, all right, Connie, you got it.
Hold on, let me pause and write this down.
Handyman—that’s a great one, love it.
Okay, you got it.
5:15
It’ll be next.
5:17
All right.
5:18
So the reactivation campaigns.
5:21
And again, stop me if you have any questions.
5:23
A reactivation campaign is your go-to.
5:28
If you don’t have any other product to sell a customer and you’re working with SmallBatch, the easiest way to get started in local marketing is to help a business re-engage or reactivate customers or contacts they already have.
5:41
So what we’ve designed for you is not only emails that you can send to these niches to get them to pay attention to you and want to work with you, we also have the fulfillment aspect—a campaign designed to be sent to that new customer of yours, an internal list.
6:01
So slightly warmer than cold, maybe warm, maybe probably not hot if they’re hiring you to help.
6:08
But basically it’s, “Hey, we’ve helped you in the past, we’d like to help you again, please reach out.”
6:16
These reactivation campaigns are one of the most highly effective methods of generating quick, low-hanging fruit business for a local business.
6:27
We do recommend that you take the reactivation campaigns that we have written for you in these niches and review them with your customer.
6:34
When servicing a customer, it’s highly recommended to not speak on their behalf without getting their approval of what you’re saying.
6:41
It’s also an opportunity to work in any personalization.
6:46
Do they have specific offers?
6:47
Do they want to offer a coupon code, et cetera, et cetera, to enhance the offer?
6:53
But the businesses will be grateful that you’ve come to them with a starting point.
6:57
It’s always easier to edit than create.
7:00
So working with the business to enhance and edit, their perception is you’ve already done the work for them.
They’re just putting the final touches on it.
7:10
So, great value there that you can give businesses.
All right, the salon reactivation campaign.
7:20
So what is the phrasing?
What’s the verbiage we’re using to help these salons get new business?
7:20
“The salon visit isn’t only about your hair.
It’s also about taking a break for yourself.”
Okay, you get the vibe, right?
7:30
It’s not cold.
Obviously, marketing.
This is an engaging, personalized, personal experience engagement.
7:47
CPA, chiropractor.
“See, my clients tell us they forget how much better they feel after a visit.”
7:54
Warm, not hard cold sales.
7:56
It is reactivating, making them stand up, pay attention, remember why they liked this, the business that they worked with in the past.
8:07
The niche, the client onboarding—this is where we, let’s see, I’ve jumped ahead, so this is a new client acquisition, right?
8:16
And again, we’re not going to go through all of this because all of it is available to you inside the area, right?
8:25
For existing clients, see right, all of these are available in the members’ area.
8:31
Let’s see if I can—oops, I’m too far ahead here.
Under Resources when you do the dropdown, that’s where all of the campaigns are found, and you’re able to see each of these.
Every bullet point here is a link.
Click on it, and then you’ll see the entire campaign in its entirety.
8:59
You can make customizations, changes, and use it however you see fit.
9:04
So as usual, here’s what to expect.
9:06
These done-for-you campaigns are live in the members’ area already.
9:09
You can go read them all.
9:10
They’ll be added to the SmallBatch account in the next 48.
9:13
I said 24, it’s 48 hours.
9:16
We’ve got more SmallBatch members, so it takes longer for us to push them out to everybody, but you’ll see it within the next 48 hours.
9:22
If you need any help, please reach out to our support team for guidance at getsupport.biz.
9:27
The done-for-you campaigns are already added on the done-for-you request forms.
9:33
In the dropdown, you can select the campaign you want to send, and all of the content is published in the members’ area again so that you can review the content.
9:42
So, any questions about our 2025 initiative to create over 100 marketing campaigns for you, where to find them, what they say, how to use them?
9:54
All right, and Handyman will be next for Connie.
9:58
Excellent.
10:00
All right, so now we’re gonna jump into our AI session for today.
10:04
This is a recorded training that I’m gonna play for you from Rose.
10:09
I will still be here in the chat to answer any questions.
10:12
But before we go live, are there any questions about SmallBatch, the email campaigns, or anything that we’ve got going on, any hurdle that you have that is preventing you from using the SmallBatch system to market yourself or market for customers?
10:29
I want to take care of that before we jump into the AI training.
10:37
Going once.
10:40
Going twice.
10:42
“Local businesses are expected to have their own mailing lists, correct?”
Kim asks.
It’s a great question.
10:48
Many businesses do.
10:51
Some businesses have never built a list, right?
10:54
You can work with them if they haven’t intentionally built a mailing list.
11:01
You can assist them by, for example, saying, “Hey, let’s look at all of your existing customers.
11:08
What contact information did you collect from them when they were paying you, or when they were signing up, or how did you service them?”
11:17
Do you have their phone number?
11:19
You can help them organize that list.
11:22
Some folks already have like a Constant Contact or a Mailchimp, or maybe they just had emails and they never knew what to do with it.
11:32
Maybe if they had a loyalty program in the past where people signed up for text alerts or coupons, there are many, many different ways that businesses may have built a list.
11:45
So, “expected to”—that might be a strong word.
11:51
Hopefully, they have it.
11:52
It’s a great place to start; many do.
11:55
But if they don’t, I would say, don’t make them feel shamed for not having one.
11:59
This is a great opportunity for you to jump in and help them organize it or help build a plan on how to build their list, with developing a loyalty plan or getting a sign-up or SMS marketing list.
12:12
“Now that I have corrected my domain health, do I activate a mailing account with Instantly?”
James, great question.
12:21
So you’ve corrected your domain health.
12:23
James, go through the steps of warming up your email unless you already have.
12:25
And if your domain health is ready, then you can simply start requesting campaigns through the done-for-you service and just select Instantly as the platform that you’re using.
12:31
And our team will log into your Instantly account and set up your campaigns for you.
12:42
Congratulations on cleaning up your domain.
12:46
That’s great.
12:47
Colin says, “Does SPS collect email addresses from the UK?
I asked once and got a list from you.”
12:49
Yes, we can provide a list of businesses globally.
12:53
That is not a problem.
12:55
“When asked again, I was told you only have lists for the US.”
12:59
No, we have them everywhere.
13:00
If you have any trouble, please let me know.
13:04
Tag me on Facebook, mention my name in a ticket.
13:06
The done-for-you request forms do request cities in a state.
13:09
But then there’s other, or if, like in the field for state, you choose a state and then you type in the cities that are in the UK.
13:20
We have workarounds.
13:29
Primarily, we focus in the US.
13:30
We can help you globally.
13:32
“Don’t know where it is.
Don’t know where to start.
Have no product to sell.”
Marlo, I totally get it.
13:34
That’s where we recommend reviewing our revenue generators inside the members’ area.
13:36
There are products and training on things you can sell, how to sell different things, etc.
13:39
Like I said, selling a business the assistance in reactivating their current customers.
14:01
You’re telling businesses, “I can help you boost your sales by reconnecting you with people who you’ve worked with in the past.”
14:08
That is the lowest hanging fruit, the easiest point of entry because they are giving you a list.
14:16
They have already established a relationship with these folks.
It’s a great way to start.
Okay.
14:23
“How do I then upload my existing email subscribers for cleaning?”
Hey James, so you can either—we will clean them for you 75 at a time when you request a done-for-you campaign, right?
14:27
You provide the list that you want for the campaign, and we clean that list and upload it to your system, and we send the emails for you, etc.
14:46
If you want to clean in bulk your entire subscribers list, I can recommend a service that you can purchase and use yourself, and we can help you upload those cleaned files, the cleaned list, into your chosen platform, be that the SmallBatch CRM or any of the supported platforms.
15:13
We do not offer the service of entire list cleaning and entire list uploading.
15:18
We clean and upload based on individual done-for-you campaigns.
15:22
So if you would like further guidance on how to do your entire list, hit me up on, tag me on Facebook or send me a support ticket, and I will help you do that, all right?
15:32
Okay, any questions before we go into the AI training?
15:37
All right, and if you think of a question along the way, that’s absolutely fine.
15:40
I’m sitting here watching the chat.
15:41
I can answer; I’ll just have to type it instead of speak.
15:47
James asks, “What format would I send them to you?”
15:49
Please follow the done-for-you forms inside the members’ area.
15:53
If you haven’t gone through the “How to Use Done-For-You” training yet, log in to smallbatchsystems.com, and the very first page, once you log in, the very first training is how to use the done-for-you tools.
16:06
So go through that training, and if you still have questions, then send me a ticket, and I can clarify.
The training on how to use the done-for-you services, including how to submit all of your requests and in what format, is included in that training, okay?
16:19
Alan says, “If I wanted to market canvas paintings, do you develop lists for this?”
16:23
Alan, we do not have interest-based lists.
16:27
So I can’t give you a list of people who like canvas paintings, right?
16:32
I can give you a list of business owners who own a specific type of business inside of a state and five cities, okay?
16:42
If you have a list of people who are interested in canvas paintings that you have obtained anywhere else—if you have purchased it, if you have cultivated that list—you can use it on the done-for-you services, but I cannot provide that list to you.
16:56
All right, James, “75 at a time?”
That is correct.
“Is this being recorded?”
Absolutely.
17:00
Yes, Marlowe.
Every single training we have is recorded and published for you in the members’ area on the members-only tab within 24 hours.
“How about a list of interior designers?”
17:09
Yes, we can search for the business industry “interior design” and give you a list of business contacts for that industry.
17:19
Yes.
17:22
All right?
Okay, so any questions from here on out, I will answer via typing to you in the questions box, but we’re gonna jump into the AI training.
17:29
You can ask me questions about the AI training or anything you want.
I am here to help.
17:36
So no topic is off limits, and when this is over, we will wrap up, and I’ll see you in the Facebook group, in the support desk, and on the next call.
17:48
How about…
All right.
17:49
Talk to you soon.
18:01
And…
18:31
Hi, everyone.
18:33
Thanks so much for joining today.
18:35
We’re calling this session “Bitesize AI” because our goal is to break AI down into simple, practical ideas you can actually use in your marketing.
18:46
The AI in marketing market is expected to reach over $47 billion by next year, which just shows how fast it’s becoming a part of what we do in everything we do.
18:59
But here’s a key point.
AI isn’t here to take over your job.
19:03
It’s here to help you do your best work by handling repetitive tasks so you can focus on the creative and strategic parts of marketing.
19:15
So what exactly is Bitesize AI?
19:18
At its core, AI is about systems that mimic human thinking, like learning from data or making decisions.
19:27
For marketers like you, that might mean using AI to automatically segment email lists, write better copies, or predict which leads are most likely to convert.
19:41
You might have heard terms like machine learning, natural language processing (NLP), or computer vision.
19:49
Those are just the engines behind the AI tools you might already use.
19:55
And the “bite-sized” part just means that we’re focusing on the small, actionable ways to get started rather than overwhelming us with big, huge projects.
20:10
Let’s talk about personalization.
20:13
This is something that AI does really, really well.
20:18
For example, let’s take Netflix.
20:20
Its recommendation engine drives around 80% of what people end up watching.
20:27
Imagine having that level of personalization for your email campaigns.
20:31
You’ll be golden.
20:32
Or there are tools like Salesforce Einstein that uses real-time data to recommend the next best product, boosting conversion rates by 10 to 15%.
20:45
Then, of course, we have AI chatbots, like the ones used by companies like Sephora or H&M, which can handle over 80% of routine customer questions.
This frees up human agents for more complex issues.
21:01
In all these cases, AI makes the customer experience feel personal, fast, and relevant.
21:08
And of course, in marketing, that’s what we want, right?
21:14
Let’s move on to content creation and optimization.
21:18
Content creation is another area where AI really shines.
21:22
For instance, there are tools like Jasper or CopyAI that can help draft blogs or product descriptions five times faster than starting from scratch.
21:32
Of course, you can also use ChatGPT, but there are other platforms out there, AI platforms out there, that are tailor-fit for a certain task.
Take, for example, Jasper and CopyAI.
21:46
AI-powered A-B testing can predict which headlines will perform best.
21:53
Think BuzzFeed and its famously optimized headlines.
21:56
These are often tested and refined by AI tools.
22:00
Of course, there’s also manual intervention involved, but most of the tasks there are automated.
22:08
Tools like Grammarly Business help polish content.
22:11
This improves clarity by around 30%, which makes a very big difference for brand messaging.
22:19
So instead of replacing your creativity, AI thinks and acts like a writing partner.
22:27
They help you brainstorm and polish faster.
22:34
Now let’s move on to ad targeting and media buying.
22:38
When it comes to ads, AI is a real game changer.
22:41
It uses predictive analytics, where an AI can build lookalike audiences three times faster than if you tried to do it manually.
22:51
This is what like Facebook ads do when you upload a customer list.
22:56
Automated bidding tools like Google Smart Bidding adjust the bids in real time to get the best results, which often improves conversion rates by over 20%.
23:09
And then, most digital ads spent a day, about 85%, happens through programmatic advertising.
23:18
This is where AI automatically decides which ads to show, when and where.
23:24
Just think of how you use your Facebook.
23:28
Say you search for a certain product; next thing you know, you’d be surprised you’d see ads related to the product all day long.
23:35
It’s just like having a super-fast analyst and media buyer work around the clock for you.
23:44
So what does all this mean for results?
23:47
Well, companies using AI often see a 15-20% increase in lead conversion rates, which is huge.
23:57
IBM reports that around 75% of marketers using AI tools see a better return on investment.
24:06
And automating repetitive tasks like pulling reports or segmenting lists, this can save about 30% in costs.
24:16
So AI isn’t just interesting technology; it’s just not a question and answer type of platform.
24:25
It can have a real measurable impact on your business’s bottom line.
24:33
Now I know what you’re thinking, this sounds great.
24:36
But where do I start?
24:38
Well, here are some practical ideas.
24:41
And of course, that’s where we came in to help you out.
24:46
First, look for quick wins.
24:49
It may be automating email segmentation or setting up reports to run automatically.
24:57
Next is you have to start small.
25:01
Maybe try an AI-powered chatbot on your website or a writing tool to speed up all your social media posts.
25:09
Next, invest in training your team.
25:13
This is so everyone feels comfortable experimenting with AI tools.
25:18
And remember, clean data is key.
25:21
AI can only help if the data you feed is accurate and up-to-date.
25:27
Lastly, look, tools like Brandwatch or Sprout Social can help you do AI-powered social listening to see what people are saying about your brand.
25:41
With all of this, then you’re good to go.
25:46
To wrap things up, AI is a tool for augmentation and not replacement.
25:51
It can take care of repetitive tasks of marketing so you and your team can focus on creative strategy, and big-picture thinking.
26:00
But remember that AI isn’t static.
26:04
It keeps evolving, even as we speak.
26:08
So it’s important to keep learning, experimenting, and making sure you use AI responsibly.
26:14
That means protecting customer data and integrity, being mindful of bias.
26:21
The big takeaway?
26:23
AI isn’t just a passing trend.
26:24
It’s fundamentally changing how we do marketing, and it’s already here, so might as well embrace it.
26:43
Alright, so that’s our bite-sized AI introduction to give you an idea of what we’re going to be doing.
26:50
And on your screen, I’ve taken back over, you should see our future plans.
26:56
So what’s next in store?
26:57
This is what we’re going to dive more deeply into, how to work on these kinds of projects using AI with all of the high-level stuff that we just talked about in that training that we just went through right now.
27:14
I did ask Rose if she used an AI model, if she trained the AI to learn her voice because she sounded so, so polished.
27:25
But she said, nope, she’s recording these all.
27:26
She does write herself a script so that she doesn’t miss anything, but I think she just does such a great job.
27:33
So good that I thought she herself had made herself into an AI.
27:38
So if there are any topics that you want to dive more deeply into, we’ve got a survey in the Facebook group.
27:46
What AI topics do you want to learn about?
27:49
We always want to prioritize giving you the training and information and knowledge that will be most impactful directly, immediately, et cetera.
27:59
So send me a ticket, answer that survey on Facebook.
28:04
However you need to communicate it to me, let me know.
28:07
Otherwise we’re going to jump in at the beginning, right?
28:13
How to write better prompts for content creation.
28:16
This was the biggest game changer for me personally.
28:20
I started off with AI asking simple questions and then clarifying questions, but learning how to give quality instruction and feeding an AI, like Rose said, clean data, it took my work from C plus on my own.
28:46
I will give myself a little bit of credit.
28:47
I’m used to asking questions with the goal of getting a good answer.
28:53
It took me from C plus to I’d say I’m A minus to an A right now.
29:00
Like I feel very, very confident, and Brian trained me on how to do it.
29:06
So being able to share that with y’all is going to be huge because it really does open up a world.
29:14
I’ve been able to do more with complex AI prompts than I ever imagined possible in the sci-fi world.
29:24
Like it’s really, really great.
29:26
So whatever you wanna learn, you let me know, and we’ll get to work on it.
29:30
All right, thank you so much for joining me this week, everybody.
29:35
You can, I’ll stick around for a little while and do some more Q&A, but that is the wrap of all of our prepared content.
29:41
So James, “Recently, because I’m using AWeber once a week, an AI assistant emails me with a newsletter for me to edit based on my previous writing styles.”
29:50
“Plus it goes to my website and selects affiliate offers to promote.”
29:54
James, that’s brilliant.
29:56
Awesome.
29:57
“What tool is that?”
29:57
I love that.
29:58
Steve, you’re very welcome.
29:59
Always great to see you.
30:00
Have a great week.
30:03
I’m sure I will see you around on other calls.
30:08
Yeah, that sounds really, really cool.
30:09
I love learning models.
30:14
Like, “Learn all about me and give me what you think I need.”
30:18
You know, it’s not always perfect, but my gosh, you know, my mantra, like I say, “It’s easier to edit than create.”
30:23
Oh, it’s built into AWeber, very cool.
30:26
Very, very, very, very cool.
30:29
All right, so I think that’s everybody.
30:35
Yep, if you haven’t gone through the training, please do.
30:39
The “how to get started” training is on the very first page of smallbatchsystem.com, and all of these weekly or bi-weekly calls are on the members-only tab.
If you have any questions at all—support, account support, technical support, et cetera—that’s all through getsupport.biz.
For implementation, best practices, advice, brainstorming, or mind-melding, come to the Facebook group; it’s incredible.
31:01
And if you need help getting into the Facebook group, come on back to getsupport.biz; we’ll help you get in.
31:03
All right, everybody, I hope you have a wonderful, productive, successful, incredible week, and we’re here if you need us.
31:09
Thank you so much.
Have a great day.