Small Batch System Members’ Only Workshop

Small Batch System Training Session | July 27, 2026 

 Reply-Driven Email Workshop — Plumbing Contractors Deep Dive, Pricing Models, and Stealth Revenue Side Hustle Introduction 
Live Webinar with Vanessa Roberts
(Raw transcription; not proofed for grammar or spelling.)
Click here for Google Doc of the transcript.

[0:00] Hey everybody, happy Monday. Gonna get this week started, right? Yes. All right. Let’s see, who do we have? Oh, we’ve got a very small group again. I hope the message about our 11 o’clock call got out. So I’ve got a co-organizer Scott London. I don’t know — can you hear me? Can you see me? Interesting. I see Connie and Frank and Joseph and Mike and Peter. Hello everyone. Steve, hello. Good morning for our 11 o’clock.

[1:03] I jumped into the Facebook group and made sure that we sent an announcement that, you know, remember we’re 11 a.m. We bumped it up at noon. Give people back their lunch hour or their breakfast hour if you guys are on the West Coast. Today we are going to be talking about plumbing. This is an extension of or a continuation of our research, market research on the hottest niche for local marketing right now. We’re going to start it off with Small Batch and talk about how we can service plumbers. And I did go ahead and build out a pricing model. We discovered last week that there were some value-adds, so I did some research on what plumbers need and how to price it based on the value of a lead, a new customer, right? We don’t charge the same thing to a landscaper that we do a plastic surgeon, right?

[2:12] All right, giving everybody a chance to — yep, I think everybody’s getting the notices now. We’ve got Mason and Mike and Frank and Craig. You know, Kat came in with five minutes left of the last call. I really hope she remembers. Looks good, sounds good, see and hear, all right. Just killing time to see if we can get a bigger crowd than we had last week. Our first week at the new time, and I hated that we missed a lot of folks, but that is just part of it. Let’s see — Bernie, Connie, Craig, Frank. Okay, so let’s jump in. The Internet’s a little laggy, so I’m gonna drop the camera and make the screen big so everybody can see slides, right?

Plumbing Contractors — Why This Niche and How to Get Their Attention

[3:31] Vanessa: So, the niche selection for lead generation deep dive — plumbing contractors. This is a continuation of previously we’ve done mold, water damage, and roofers. And today’s focus is going to be on plumbing — the emphasis on high search volume for emergency services, fierce local competition, and how to get seen and heard and rise above the noise, deep diving into outreach and fulfillment. I won’t spend too much time on all of the different ways to fulfill because we have gone over it for the past few weeks, but if you have questions and want me to slow down, I will. I just don’t want to bore you if I start saying the same stuff too many times, right? But I will go at your pace and dig in however you want, okay?

[4:24] So our plumbing outreach strategy. They are highly competitive locally. I see more billboards on the stretch of 75 between my house and the softball fields in Dalton for plumbing. There’s like three brands that I swear they all fight over the same billboard. Like it’s fierce. Superior, Moncrieff — and well, I guess the third guy is not doing such a great job because I can’t remember it. But yeah, they’re all fighting for the same emergencies in the area, right?

[5:06] So the key is to review deficits. Where are competitors stronger with reviews for their search and they’re popping up when people are looking and visibility? How are they winning the high-value emergency calls? We’re gonna map their invisibility on a map, right? Show them where they aren’t appearing in that local three. When people have an overflowing toilet or a flooding basement, they aren’t necessarily diving into the third page of Google. So showing a deficiency like that to a plumber — “hey, look, they’re seeing Superior before you, they’re seeing Moncrieff before you” — that is a powerful visual aid to help with getting the plumber’s attention to work with you.

[6:03] And the call to actions — identify websites that make it hard for a homeowner with a burst pipe to request immediate service, right? Is there a chatbot? Is there a phone number? Is there a “connect now?” Is there a trigger to be a VIP? “Don’t need an appointment, need someone within three hours, click here” — that kind of marketing. Maybe if they’ve just got a guy or a gal in their office who knows how to do a free site builder and they’ve whipped something up — yes, there is a presence, but is it optimized to get those high-value emergency calls? Where people aren’t shopping around, where people aren’t price-busting — they just need the pipe fixed right now. How do we hook them?

Fulfillment Services for Plumbers — The Four Revenue Generators

[6:51] Vanessa: Okay, so fulfilling services for plumbers. Once you have their attention, you need to provide a service, right? How are you going to help them grab those customers? It has to be practical and scalable. And we use the revenue generators that we’ve been going over, right? So the goal is to provide immediate value through reactivation, then transition into recurring monthly services that build their local authority and pipeline, right? So reactivation — obviously you’re not going to be reactivating old customers in an emergency situation, but with reactivation, this is where you can offer a free inspection, free winterization report, free irrigation services check in the summer — are all the pipes that are going to their sprinklers working, things like that. So it’s more of an awareness, getting the brand back to the front of mind, and then we’re going to transition into recurring monthly services that get new leads, new people in the database, new customers, and those high-value emergency calls.

[7:59] So quick wins using their existing assets, expanding their reach with targeted new leads, and solidifying their online presence with GBP Lee and AI readiness, etc. Let’s see — “plumbers often work with water damage teams on one project.” That is a great point, Mike. And so that cross work will work. So do you think that it would be good to ask for recommendations from your water damage team on plumbers and ask your plumbers who they work with on water damage? That’s a great — a referral for other businesses or a testimony — great opportunity there.

[8:45] All right, so Small Batch leads. Everybody is familiar with the concept of cold email marketing, but we are going to be emailing the existing database owned by the customer — the customer here being plumbers. So past customers that they’ve worked with, their clients. And not just people that they’ve worked with, but people who have called in and gotten a quote and it didn’t pan out. People who opted in, reached out on their website, but maybe they’re not being marketed to. They got that one follow-up phone call, and it’s a voicemail, and then it dried up. So we take the plumber’s past customers and dead leads, and then we craft a compelling offer, like an annual water heater flush and inspection. That is using very plumber-centric words. But the opportunity to help the plumber looks like an expert and helpful.

[9:44] I actually mentioned to my husband that we needed a water heater flush because of this research. I was like, “Mike, when was the last time that we flushed our water heater?” He’s like “I don’t think we need to do that.” And I said “oh, that’s scary.” We’ve lived here for 20 years. I think we probably do need to do that. So I’m digging into this now for my own personal use.

[9:58] And then use your Small Batch System to run the outreach campaign on their behalf. If you haven’t done so already — once you land a plumber customer, this is the perfect time to scale up your Small Batch System CRM to Pro so that you have sub-accounts and then you can manage and control their database separate from your own and run plumbing campaigns and do all of the same great tools that you do when you’re warming up your list. You can track your results for your plumber. “Hey, we took your dead leads and look — these are the folks who have opened the email. These are the few folks who clicked a link. These are the people who replied. These are the ones that we should give a call to,” right? So you are doing the same warmup service for them. So it’s not just about getting immediate bookings, right? And you can show them the progress with the reporting and charting inside your Go High Level account when you set them up their own domain, right?

[11:23] And then, yep — so you’re running the campaign on their behalf. Build out a long-term nurture sequence, work with them for seasonal specials, so that way when their contacts on this database do have an emergency — and let’s face it, we all have them, usually they happen after you think everything’s going too good and you forgot to knock on wood, right? That’s when — or maybe your wife reminded you that you needed to flush your water heater and you said you didn’t need to do it — that’s usually when things happen. It’s a little satisfying for the wife but still expensive for the husband.

[11:53] So revenue generator two is Leadsly. Quick recap here — this is your ability to identify folks who are searching the internet for a search term in an area. So Leadsly is not about being the first to be found, the first listing in Google. It’s — even if your competitor is number one, even if you’re not appearing until the third page of Google — Leadsly tells you when someone else is looking, right, so that you can reach out to them. Add them to your cold email outreach, add them to your cold call, add them to your Facebook ads, add them to your outreach because they’re looking for you. Make yourself easy to be found, right?

[12:29] So Leadsly also does other cool things — search LinkedIn and B2B directories for property managers and facility directors so that you can include them in your marketing. This is how your plumber can get in with more commercial businesses, being front of mind, addressing their needs, etc. Build lists of local commercial building owners and restaurant managers, right? There’s a lot of plumbing involved in restaurants. It’s not just commercial residentials like apartment buildings, right? Yeah, there’s lots of toilets and showers in apartment buildings, but the industry has a lot of plumbing needs. Where everybody’s fighting for the same ball in residential, this could help your plumber be set apart differently by being front of mind in that commercial front. And then there’s the ability to identify local real estate agents and HOA presidents who refer to plumbing work, right? See if you can get your plumber added to homeowner associations’ and apartment buildings’ welcome packages, welcome booklets, neighborhood directories, etc. A lot of them will have references inside those websites. So Leadsly can help you identify the folks that you need to talk to to make all of those kinds of things happen.

[14:14] Okay. SERP Sling is the AI search readiness and local authority. I have pretty much altogether stopped Googling things. I use Google Gemini or Manus, and I ask my question in a conversational way. And it does Google it, but it is more evaluating. So I can say “what is the best plumber in my area?” and it’s gonna go out and it’s gonna check reviews, it’s gonna check the Better Business Bureau, and it’s gonna check for complaints, and it’s gonna check for chatter on Reddit, right? So if I’m asking for the best plumber near me and it’s only pulling up Superior Plumbing, right? Then my client is getting shortchanged. Even if they’ve put years and years and years of work into being found on Google, if they don’t have all of those other factors backing them up that gives the AI the total picture — that they are the best option, with reviews, referrals, content, experience, history, information on the website, etc., etc., etc. — that AI’s not gonna pull it up.

[15:28] But SERP Sling will clean up citations, structure website content, build the trust signals — like reputation, reviews, etc. — so that the AI search engines, when they are doing their research for the best in the area, will come up with my guy, right? So that is better than Google positioning, in my opinion. Position this as readiness and visibility improvement. Don’t guarantee specific rankings. It’s not about rankings. It’s about getting your client’s business as the answer. So we’re not talking about “oh, you’ll be on the first page of Google.” This is better, in my opinion. For me personally, I would take this over a Google search, especially since Google — you can buy your way to the top, right?

[16:18] Revenue generator four is GBP Lee. We’ve already established — I don’t know how to pronounce that, but it stands for Google Business Profile Lee — your Google Business Profile. So “Deliver Recurring Local Presence Management with GBP Lee.” So this is the least expensive of all of the revenue generators — I think it’s like $97. And what it sets up is the four P’s for plumbers. It optimizes their service area and emergency categories in their Google Business Profile. It posts regular updates on seasonal maintenance. It includes pictures — clean, branded trucks, professional teams, right? Of course you’ll need to provide the pictures, but this optimizes them and gets them out there. And praise — it’s automated review requests and workflows after service calls. So this service that you can offer — huge ROI for you, huge ROI for the plumber — because if you buy this for $100 and you charge them a $500 setup add-on for your initial package, and then $97 a month to maintain it, there’s very little maintenance. This is definitely the cherry on top because folks do still use Google, right? Not everybody uses AI. But between these four services, it really is, in my opinion, the net that covers the catching of all the customers for your client.

[18:00] All right. So public offers for Leadsly, SERP Sling, and GBP Lee are no longer publicly available. They’re only available to Small Batch members and yes, you still get all the bonuses. They’re listed in the revenue generators inside your members area. And if you have any questions, if you need any help — so Leadsly is from Jeff Hershey. We know him, we love him. I’ve worked with him for probably more than 15 years now. SERP Sling is from Josh Zamora. In the running to be my favorite to work with. Everything he does — he’s got products that he ran a decade ago that he still supports, he still updates. And if he sells it to new folks on a new launch with a 2.0 or a 3.0 version, he still gives it to you for free. So basically you buy it once, you buy it for life. He’s amazing. And GBP Lee from Mike Martin — he’s a dream to work with. His support is top-notch and again, a super affordable but very effective product. It’s not as razzle-dazzle, snazzy , magical as AI and Leadsly and all that, but the classics are a classic for a reason. So I highly endorse them. I love working with them.

[19:29] Craig says “I’m proof of Josh.” Oh yeah, he’s fantastic. And you vouch. You agree. Everything I said is true — buy it once, buy it for life. He’ll upgrade you, he’ll support you. I love it. Yeah. If he comes up with new bonuses, he’ll roll them out. Yes, yes ma’am. And Jeff — I think that’s insane. I’ve heard him give out his personal phone number on webinars and just — but he’s there. He’s the most attentive marketer I’ve ever gotten to work with. And it’s a dream. So yeah, I love all these guys.

Pricing Strategy for Plumbing Clients

[20:12] Vanessa: Okay, so let’s jump into pricing strategy for plumbers. Let me get a sip of water while everybody catches up. So any questions about plumbers, how to help them, what they need?

[20:31] “It seems like AI answers for plumbing emergencies would yield up a plumbing shop most likely to pick up the phone quickly and serve them — no phone automations. Do you think that is what AI answers are yielding?” That is a fantastic question. I don’t see how AI could determine that. That’s a great, great point. What I would surmise from that is — because what you can feed AI to get the results you want is what you put on your website, what you put out there that AI can search as public information, that’s what drives the answers. So if there are reviews that say “I never sat on the phone, they helped me immediately, fast service” — if your website is saying “don’t wait on hold, need help now, use this button, connect immediately, chat with a specialist, operator standing by, drivers in your area ready to stop in” — right, so if you’re putting out there the message that addresses, Mike, what you’re saying — that they’re not gonna get in a phone tree, they’re not gonna leave a message, they’re not gonna wait days to get called back — if you can feed the machine that information, I definitely think it will bolster the results inside of AI. A really fantastic point.

[22:09] All right, so the pricing strategy. How to package and price your services for maximum profitability and client retention, right? So what to charge — but not charge too much so that you become too expensive and you price yourself out — but also in a way that you can deliver, so you’re not overcharging and then disappointing the client, right? So plumbers understand ROI better than almost any other local niche. A single emergency call or repipe job can generate $1,500 to $7,500 in revenue. And when pricing your services, always anchor your fee to the value of the jobs you’re generating, not the hours you’ll spend fulfilling the service. They don’t care how long it takes you to do what you do — which is good, because the hour goal for me and you here on this call is to have the systems and tools in place to have campaigns, to have automation, so you’re not trading hours for dollars, right? And they don’t care, right? Just like I don’t care if I hire a plumber and it takes them 50 feet of pipe and five hours — I care that my toilet doesn’t clog anymore. I care that my garbage disposal isn’t backed up to the street, which happened to me by the way. When they say don’t put food down the garbage disposal, they are correct. But I don’t care what it takes them to do it. My value is that the problem is solved, right? So they don’t need to get lost in the sauce, they don’t need the details. Same for them — if they’re gonna get a $7,500 gig out of paying you $1,000, they understand that ROI, right?

[24:13] So we’ve got the agency model. First you’ve got a setup fee — charge an upfront to cover onboarding, list building, and profile optimization. Then create recurring revenue through ongoing management and outreach, right? Monthly maintenance with performance bonuses. This is — you know, everybody loves a chance to pad the bank, right? What do we not like about an hourly or salary job? It doesn’t matter how hard you work, it doesn’t matter what you produce, you get paid the same every hour, like a dishwasher. It doesn’t matter if there was no rush and you washed three forks and three plates and three cups — you get your hourly rate. But then there’s a rush and you’ve done 57 million loads of dishes — you still get an hourly rate. So the harder you work, it doesn’t reward you.

[24:47] So the same can happen on a monthly retainer job, right? Usually we consider recurring income like this is a plus, but that only works when there’s breakage. And breakage means people are paying you and not demanding a lot of your time. Your systems are just cranking out the leads. It’s all set up. It’s working behind the scenes. You don’t have to pay much mind to it. You check in, you make sure everything’s working, give it a little tune-up, but you’re not giving this client more work than what the retainer covers.

[25:12] Now what happens when you land him an apartment complex and it pays him $50,000, right? We’ve got — make sure you’ve got in place, you know, where the leads are coming from, you’re touching base and you’re sharing your successes. “We generated 500 phone calls this month and I see that we got X number of hits and X number of replies on this ad,” et cetera, et cetera. So when you’re having these monthly meetings with your client and there is that big job, you can have something on the books for a percentage or an incentive for mega results. Like you could say “any deal that you get where a client pays you over $10,000, there’s a $500 bonus,” right? Which incentivizes you to work harder on bigger deals, which benefits them greatly. It’s a very symbiotic relationship when you set it up that way, right?

[26:13] So you can piecemeal our services. A database reactivation — which is simply monetizing their existing list of past customers, right? That’s the revenue generator phase one that we talked about in all the training sessions. So campaign pricing — I would base it on the size of their list, right? So we’re going to clean and segment their list. Offer creation — you can propose to them different campaign topics. I definitely do recommend that you work with the plumber to make sure you know what they’re comfortable offering. Don’t go in with a bunch of services that they don’t offer. You don’t want to over-promise to the customer. So a brief meeting, identifying with the plumber what they do, what they’re willing to do for free to bridge a relationship renewal with a client. But then you generate the campaigns, you tell them “we’re gonna send this 30-touch campaign, you know, an email a week for the whole year,” and you provide this service to them that has a tangible benefit. They’re not copywriters, they’re not reaching out, they’re not having these conversations.

[27:34] I would also offer — one thing I like to do is share a Google calendar with the business. It’s a Google calendar that I would create specifically for this client, and in that calendar I would block out for the week the topic of the email, right? So they know that on Monday and Wednesday of this week, these are the topics of the email. The following week is maybe Tuesday and Friday, right? But they know what is being said, what the plan is, what the schedule is, so they can just take a quick look. It syncs to their own Google Calendar if they use it. You know, it adds to the little morning pop-up when they’re drinking their coffee and looking at their day — “oh, today’s emails are about winterizing. I should expect to get some calls today.” And then when they get the calls and someone says “hey, I got your email” — they’re also not in the dark about what that email is about, and they don’t have to go scrambling. But if you just have a calendar that you share with them, they literally know every morning what to expect from their day. And it feels valuable to them when they get it, right? It’s a constant front-of-face benefit, even if they don’t get a response to the email — you’re front of mind to them and they know you’re working behind the scenes.

[29:05] Multi-channel sequences — so we’ve got email, SMS, you can offer other tools. If you have a Facebook bot, if you’re running their Facebook page, their group, their Twitter, their da-da-da-da-da, you can plug in additional touches for the campaign. And guaranteed minimum booked appointments — I don’t like to guarantee leads, but I would use that for an incentive, right? So once you get 10 leads booked, then build that into your pricing, right?

[29:45] And then we’ve got monthly maintenance. So you do a setup and then maintain. Ongoing list management — here’s where we can talk about the Engagement Amplifier system where you’re managing from their cold list or their database list of dead leads. You can identify who has replied, who has opened, who has clicked, who has called, so that we can take that engagement to the next level. We’re going to interact with them differently, of course. Just like we talk to people who have opened our emails differently, we can do the same for them. You can offer a monthly newsletter or special offer. Definitely talk about the automated follow-ups for new unconverted leads. If they reply or click, you can put them into a different campaign. You can deliver them in real time to the plumber’s receptionist, whoever is handling that onboarding of new clients, etc. And the fulfillment here is definitely the Small Batch leads, the Small Batch System, right? So not a bad plan, and for no other tools besides what you’ve already got with the Small Batch System.

[30:50] Okay, the next pricing model would be B2B lead generation targeting property managers, real estate agents, and commercial facilities — way bigger tickets here. And if you’re able to specialize in working with these larger potential customers for the plumber — like I said, where everybody’s over here fighting over the little fish, a house with a leaky faucet versus getting in with being recommended by property owners to their residents — that’s estate management, right? When a tenant has a problem with a toilet, the property manager or the owner of that commercial property handles it. So getting in good with them has a lot more potential upside.

[31:50] So what you can do with targeted outreach is start building the custom list of property managers, real estate agents, etc. Build the cold email sequence, creating and sending, reaching out to those B2B, building a relationship with those business owners. Starting with — I’d recommend the five-touch or three-touch call-to-action reply emails that we’ve been working on. But you would write them, design them for commercial outreach on behalf of the plumber. So you’d be speaking as if you were the plumber, sending the email from maybe a sub-account that you’ve created in Small Batch CRM owned by the plumber. The replies can go to the plumber, but make sure you can monitor them and manage them so you can track your results.

[32:39] Inbox management and appointment setting — right, with your Go Pro. When you go Pro with Go High Level through the Small Batch System, they have appointment setting and landing pages and the ability to trigger these follow-up campaigns, send SMS confirmations and reminders of appointments, etc. You can manage all of that for the plumber. And a single commercial contract can be worth well over $50,000. So right off the bat, that’s more than 5x, almost 10x an average residential gig.

[33:18] So your cost per lead or cost for service — because the value of the lead goes up, obviously — so you could charge as much as $4,000 per month once you get that going. I would definitely price it at $2,000 to start and get your traction and then set benchmarks and goals. For example, “I can produce for you a list of 5,000 property managers within your service area. I know you’re willing to drive 50 miles from the central location, so the radius of your traveling is 50 miles. I will find all of the property managers for apartment buildings for you within that space” and then start your campaigns.

[34:08] Once you — using the Engagement Amplifier, so you do Leadsly to get the list, you put them into your Small Batch CRM, you start the outreach, start tracking the appointments, start tracking the replies, start tracking the opens, etc., and have benchmarks set. Once we get you X amount of attention, or X amount of leads or X amount of jobs, then the retainer goes up and we’re gonna scale bigger. We’re gonna add from apartment managers, we’re gonna start adding in strip malls, right? Or office buildings, right? Because we have proof of concept. We’ve been working on reviews, we’ve got testimonials, these apartment complexes are happy with you. All right, now we’re gonna take everything we’ve cultivated and proven ourselves, and now we’re gonna step it up. Now it’s gonna be $4,000 a month, right? And then you can just keep scaling. They could be a $10,000 a month customer if you work together for a year or two.

[35:34] List building only — so if they’re not wanting all of the management and all the service providing, if they’re just grabbing lists for them — easy. Hey, all you want is lists and I don’t have to do anything else for you, you can generate that literally no lift, no time — $500 to $1,500, one-time list delivery. They could come back, they could be a recurring customer, hit you up two or three times a month, right? So that’s another service that you can give them. You can do verified local commercial contacts. With Leadsly, you can also — I don’t know if you would want to generate a list of people who had searched for emergency services, because then they would have gone stale. But basically, you can ask them “what’s your perfect customer?” and if you don’t want any of my other services, I can just get you a list, a hot list. Easy fulfillment.

[36:05] So AI search and local SEO — ensuring visibility when customers search “emergency plumber near me.” So the pricing model here that the market supports is a $1,500 to $3,500 monthly retainer. And that’s doing everything we talked about — optimizing your content so that things like ChatGPT, Claude, Gemini, Manus, etc. — when people search, what content you have put out there for this plumber answers the search with the criteria that makes it the best option. It’s a high authority citation building program. So the content strategy for local emergency queries is crucial for capturing high-intent urgent searches. And I really like how Mike had the idea of really emphasizing “no wait, no voicemail, operators are standing by,” etc., to get that push to the top of the AI search.

[37:11] My Google even launched now that the Google Assistant is functional as an AI advisor through my voice-automated hubs. So like my voice-automated speaker — where I could say “hey Google, play music” and it will just start playing my Spotify playlist — well now I can just be handling this leaky sink or this flooding toilet and just holler into the void “hey Google, I need a plumber, who should I call?” And here, not even typing — these automated assistants that are tapping into AI will be able to just speak back to you, “oh, you should definitely call Mike’s Plumbing Services,” because it can do that research for you.

[37:58] And then if they’re not comfortable with a full setup and monthly retainer ongoing service, if they are more comfortable with a one-and-done or “test you out, get your foot in the door” — a citation cleanup. So you can audit their current listings and fix their name, address, and phone number inconsistencies, etc. All of that can be done with SERP Sling as a one-time, one-and-done. Might not get them the best results, but it would at least be a proof of concept that you can deliver what you offer, which then can lead — once you make a good impression — to taking things to the next level, right?

[38:46] And then we’ve got the Google Business Profile management, dominating the local pack. Because yes, people do use Google still. So an ongoing monthly retainer of $500 to $1,500 is weekly profile updates, photo posts. So gosh — you know, what’s the most annoying thing about social media? Like I take pictures, but finding the right one and optimizing it and putting on a filter and blah, blah, blah. So doing that for somebody else through a service that makes it easy, right? It’s easy for you, makes it easier for them. Q&A management, keyword optimization, automated review generation campaigns, and responding to all new reviews. All of that as a service provided inside — it’s all automated through the GBP Lee tool. Again, it’s only a $100 tool. This is a huge ROI. Easy, easy, easy add-on for any service or as a standalone.

[39:44] And then you could do a review only — a foot-in-the-door strategy — $299 to $499, initial or per month. Set up automated SMS email review requests. Powerful. I am much more likely to remember to give a review if I’ve had a good experience and then I get a text and there’s a little link in there pops me over to Google? Easy, done. Nine times out of ten I will do it if I have a good experience. Most people like to leave a review. So that has a big, big impact. And of course those reviews feed into the SERP Sling AI answer engine, right? So this stuff really works well together. Plumbers, team inputs, customer data, and then boom — you’re able to manage the campaign for them. Very low barrier to entry. Again, it’s a way for you to prove your output if they’re not comfortable signing a big-ticket contract with you, right?

Q&A — Pricing Philosophy and Scaling with Benchmarks

[41:05] Vanessa: All right. Any questions before I remind you about the call we had last week? And I answer any questions about that. What do we think about marketing to and for plumbers? Anything you think I missed? Anything we should dive deeper into? Questions? Comments? Cool remarks? No? Okay. All good.

[41:36] Pricing seems reasonable to everybody. It makes sense. Plumbers can make really good money and if they’re out there focusing on fulfilling instead of chasing the next customer, they are willing to pay for it. Right? If they’re paying you $1,000 a month and it makes them $10,000 a month, $20,000 a month — you are an asset, not a liability. Right? The key trick here is pricing yourself in such a way that you aren’t over-hyping what you could do, right? You don’t want to charge $10,000 a month and then not get them many leads, right? So I really like the plan to scale up with benchmarks.

[42:20] Like, the first thing — “how many new clients do you get now, sir? Oh, you’re lucky to get three new clients a month.” Okay, so if I can help you get five — when we have an established process that has consistent results and get you to five new leads a month, that is our benchmark. I will then begin scaling up when I know that you are comfortable handling five new leads per month. When you tell me you’re good and we’re ready to scale, the next stair step is already established. It’s already in the books. It’s not a surprise. We did X, now we’re going to go to Y and Y costs more, right? So setting yourself up for that growth and success also anchors their perspective and perception of you.

[43:11] All right, they already have a plan. This is just the first. “My growth is imminent.” They’ve already manifested, right? “I do want to get to 10 new clients a month. I’m at three, five feels great.” Then ooh, then ten — and they just, the money just starts calculating, adding up to them. So that when it comes time to pay you for that, you’re not asking for anything that you haven’t already earned in their head, right?

Sarah Starr’s Stealth Revenue System — Side Hustle Introduction

[43:33] Vanessa: All right. So a second layer of income. So this — okay, I’m gonna talk about plumbers. What we talked about last Thursday — let me know if you were on that call — I had Sarah Starr come on. When Brian and I were talking about it, Sarah came to me and we talked about what she was doing, and I then took it to Brian. And what I said to Brian was “this isn’t really related to Small Batch.” Usually what Brian and I evaluate when someone wants to share with us and share with our community — we’re flooded with folks who want to talk to you, you can imagine — but our criteria is always: does it work? Like you have to prove to me that it works. I want to know that your students are making real money, that this is practical, this is doable. That’s rule number one. Rule two is — does it make for what we teach, what we believe in, what we know works? Can this make it better? Can this add to what we’re doing?

[44:57] Okay, Britt was on the call. What’d you think, Britt? I’d love to hear it. Very infrequently do we go outside the realm of generating leads, earning commissions — be that through servicing customers directly like with plumbers, or by lead generation to FinTitan or Allusional, etc. — because we know that works. We proved that with ERTC. We made hundreds of thousands, we made at least one millionaire with ERTC. So we know what works, we know what we’re really good at teaching you, and that’s the education and information that we want to share. So what I immediately turn down is when someone says they have a new crypto trading strategy. No thank you. Good luck, go with God. That’s not something I can put my name on, Brian’s name on, because we don’t do that, right? I don’t trade crypto like that.

[45:59] But what Sarah came with was a system that runs affiliate marketing outside of email. Brent says “I got in.” Okay, so you joined Sarah’s program? Okay, cool. I think it is good and a unique system for earning income, right? So it’s not about emailing an affiliate link to a cold list, right? We can do that with Small Batch. We’ve talked about doing it with Small Batch. Her system is different — it doesn’t use email. But it’s very, very effective and it has a huge automated component, which we love. So in talking to her — Brent says yes, he joined, good. I hope you love it. Very fast setup, very easy to learn is my understanding. What I went through supports that. It’s minutes a day kind of stuff, right? And what I really liked about it was it’s like a side hustle, right? You’ve got your job, maybe you’re clocking in every day and going to the office. Maybe you’re running your own agency. Maybe you are also working with lead generation for commissions, for lead referral, all of those things. But would it hurt to have an extra $1,000 a month? Would it hurt to build that to $1,000 a week? No.

[47:29] So there is a very low barrier to entry. It was — correct me — it was either you get in for $297 for two payments or it was $497. Princess — yet, yeah. So no clients, no fulfillment, you don’t need a website, you don’t need to do email, etc., etc. Everything’s automated, you just — the commissions just deposit to you. Her system does identify the affiliate products that are paying well, sets it up. So it’s a different system, it’s the same goal — more revenue to your bottom line. What I took away from it was this was a side hustle that could end up paying you enough that it became your main hustle, right? And then you didn’t have to go to the clock-in, clock-out kind of job. If it funds your ability to work from home on other things, because it supplements — if it pays for your kids’ braces — okay, both of my children had braces and now they’re on their second round of braces because they didn’t wear their retainers. I’m furious. So adding a second layer of income for those incidentals, right? The emergency when your garbage disposal backs up, or you don’t flush your water heater. It’s nice.

[49:05] So let me — I don’t even have, we have the link. Brent, do you mind? I have to reply to a comment to send out a link. So I’m going to reply to yours, but I know you’ve already got it. Let me see where the replay link is because I’ve got folks asking how to go watch it. Pause. Give me un momento. I should have had this ready, right? Is Stealth Revenue — that’s what it’s called. That’s right, that’s right.

[50:00] GoToWebinar, send it all. Okay. So that is coming down tomorrow night. And yes, there are bonuses, etc. And yes, you can still get them through tomorrow night. Okay, Mike is paying me a compliment, but I want to read it because I think it applies. He said, “I love how you pay attention to the details of what’s working in marketing today and how to implement it.” I want you to know I really, really appreciate that. That speaks to my core. I know a lot of folks out there — what they pay attention to is what’s going to make them money when they get somebody to buy it right now, what’s hot, what’s trending right now. What I’m more interested in — because I’ve been here for the long haul, you all know the story, I’ve been with Brian for almost 23 years now — I’ve seen everything.

[51:36] From bulk mail working. When I was with Brian, one of the bulk mail campaigns we did is we reached out to real estate agents and we took their most expensive listings and we printed it out in color — their MLS listing and like some other relevant paperwork — and we put it in a legal file, like we did the brackets up top and punched the holes. So it was a really, really official looking file. And then we got this big six-inch stamp, like a rubber stamp, in red ink that said “APPROVED,” right? And so we built out these files for “approved loans” for the real estate agents, right, and we packaged them and we sent them — not overnight, but like official FedEx, so it didn’t go through the mail — with “LOAN APPROVED with Anderson Lending,” right? So bulk mail — what even is it? They open it up and they see their very own property. It was custom made. Oh my gosh, the days I spent printing and punching and filing and stamping. But my gosh, people loved it.

[52:33] So bulk mail was incredibly successful in the mortgage industry before — it’s 20, 22 years ago. That was before SEO and blah blah blah blah blah. But man, we got phone calls. And that was one of the first things I did marketing-wise for Brian. So would that still work? Probably, but it was incredibly labor intensive. What we’ve got now is the ability to market, be front of mind, prove your efficacy, prove your grit, prove your “something different” to get out there, get their attention. And if you get their attention and they’re paying attention to you, the easiest switch to flip right then is to say “I know it’ll work for you because it worked on you.” It’s a little tongue in cheek, right? But if I was good enough to prove myself to you, I can represent you well enough to prove you to these clients, right?

[53:21] So what is working in marketing right now is standing out from the crowd, but more than anything, getting results. So what I promise you — what Brian has always promised you — is that we’re not gonna get sucked in by the hype. I love AI, but there were 101 different quote “AI marketing tools” out there that were just shells around some other system and we just didn’t fall into it, right? We didn’t build an AI product, but I taught you how to use AI the same way we do, right? Real boots on the ground. So I have members, Mike, just like you, who will see a product that I have not vetted, that Brian has not endorsed, and ask us questions about it. Like “what do you really think?” And I will always give you my honest opinion. And if I think it’s cool enough, I’ll poke around, I’ll buy a copy, I’ll see if it works. And if it works and if it’s good, I will definitely share. But I would say 85 to 90% of what I see out there is someone who is selling you razzle-dazzle and not standing behind what they do. And that’s why we talked about Jeff and Mike and Josh — guys like Jason Bell, if you’ve ever worked with Jason Bell, he’s the real deal too. And I’ve got a lot of friends that I’ve worked with for five, 10, 15 years here with Brian. And the reason we keep working with them is because they’re legit.

[55:03] Now, I just met Sarah very recently, but when she came with this, she came with proof, right? If you watch the webinar — “I deliver results as your best salesman.” That’s right, Mike. I was blown away by how many people, students she had helped. And not just written testimonials — people were literally lined up to make videos for her. I watched so many testimonial videos, more than are even in the presentation, because I really wanted to make sure before I was introduced to this new person, before I introduced her to you. But yeah, this is — Craig was with Jason as well. He’s a great guy and I love his wife. They’re such a fun couple.

[55:47] Okay, good, good, good. Yep, so with this — not something that I think is going to plug into your Small Batch System, I mean, maybe if you could finagle a way to make it work. But what I wanted to bring to you was a way — very low barrier to entry, low time commitment — but if it can just make you some extra money, that’s what I’m going for. Everybody these days has a side hustle. This one seemed like — I know it’s effective, I know it works if you work it. So if it’s a good fit, I just wanted to make sure that you knew it was out there and it is closing tomorrow at midnight. She has given us the special pricing — I think usually it’s like twice as much, $997 — but it also has crazy, crazy good bonuses that are just for this offer here with Brian.

Wrap-Up and Listener Questions

[56:53] Vanessa: So I just want to make sure you know. Okay, Mason wants to know — “I wonder how you feel about an AI product called Idealab, I-D-E-O-L-A-B?” I feel nothing about it, I’ve never heard of it. But I will go poke around. Has anybody on the call gone through it? Let me see. I’m going to Google it right now. Strategy and innovative consulting. Oh, want me to log in. Am I on the right path, Mason? This looks like consulting, not a tool. All right, I’ll dive in. Yeah, okay, I’ll check it out. I will check it out, but I am not familiar, so I can’t speak to it yet.

[58:36] All right, everybody, that’s our time for today. Thank you so much, I hope you got a lot out of it. We’ll continue with the series with a niche deep dive — what they need, how to help them, and how to use the tools that I know work. And if you guys have stuff out there that you’re using that you would recommend, I would love to hear about it. I love learning about new things that people I trust tell me are working for them, right? ‘Cause everybody out there with influencers and TikTok and Facebook and Reels — everybody’s got a miracle to sell you, right? So I’m looking for people I trust and things that worked for them. That’s what I really enjoy learning about. So thank you so, so much. Mike and Mason and Craig and Kat and Joseph, Peter, Brent, Bruce, Craig, everybody. Thank you so much for coming out and we will keep getting the word out that calls are at 11 a.m. Eastern. I hate that we’re missing folks. But I’ll get the replay out ASAP. And I hope you have a fantastic week and we’ll catch you next time. Thank you everybody. Bye.