Mold Remediation as the Top Underserved Niche, Revenue Generators, and Email Sending Deep DiveÂ
Live Webinar with Vanessa Roberts
(Raw transcription; not proofed for grammar or spelling.)
Click here for Google Doc of the transcript.
[0:03] Hi everybody. How’s everybody doing? Hello from Los Angeles. Kurt, hello. I just realized my microphone and my hair go crazy. Happy Monday. Hope everybody had a great weekend. Hey Connie, I see you too. I see you’re here. No cameras. Gonna give everybody a second to get started. We’ve got a fun training session today. We’re gonna talk about a very hot underserved industry for lead generation and how we can start helping them make some more money. We love fun. Yes, Kat. Let’s see. I want to make sure everybody can find the Q&A so you can ask me questions.
[0:51] Connie asks, “Is Small Batch weekly now? I thought it had gone every other week.” Oh, yep. Last year in 2025, we were every other week, but starting in 2026, we went back to weekly so that we could share more value, help more folks. So it’s every Monday at noon now. Yep, you’re very welcome.
[1:15] So to everybody, if you can just say hi in the questions box so I know that you can ask me and I can see it. Once I know that we can talk back and forth, we’ll jump in. Hey Mike, thank you. Yeah, I know Kurt can see me and Connie and Kat and Mike and Kevin. Okay, here we go. Fantastic. Right, okay, looks like everybody — my internet’s going slow enough that it’s time to turn off the camera and jump into training. All right, so if you have any questions as we go, just let me know. So today is June 15th. Does that mean we’re almost halfway through the year? I can’t believe it. I’m Vanessa and this is our Small Batch System training.
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📌 Niche Research Framework — Why the Right Industry Matters
[2:17] Vanessa: All right, so I was actually speaking to my brother-in-law at dinner for my birthday a couple of weeks back and he told me that his brother was working in a certain industry and that it was exploding and doing very, very well. So he was bragging about his brother and it got me thinking. So I’ve been doing some research into this industry because it’s not one that I had ever worked with before as a local marketer. But before I tell you what it is, we’re gonna tell you why it’s hot. Like he told me it was hot, but I wanted to trust more than just a proud big brother, right? So we did research, we had scoring logic, and we picked the top five results. So the choice is easy to understand — spoiler, I was right. So the right niche can make outreach more specific, more credible, and easier to turn into appointments, right? Knowing that who you’re talking to is a receptive audience and knowing how to speak to them is going to set you up for success with your emails, right?
[3:21] So we’re going to lead with — when we’re searching for the right niche to reach out to — criteria before claims. We measured each niche against business value, local intent, visible pain, and their likely response. And after the evidence, I’ll reveal the top niche. It was the one I expected, but I’m going to tell you why and I’m going to share the subsequent follow-up hotly hot niches, right?
[3:53] So two filters helped me decide the winner, right? Because I did go into the search objectively. So I asked — which local businesses would benefit most from stronger search visibility, better reviews, better tracking, and faster follow-up? And the outreach probability — what businesses are most likely to respond when contacted through a public business email found online? That’s what we — oh, Mike’s making guesses. I’m not gonna tell you.
[4:26] So that’s what we all get into, right? Having to get past the gatekeeper. How can I get my email into the hands of the right person? How can I get eyes on my words so that I can be heard, be seen? So outreach probability was a huge factor in my criteria when I was searching for the best niches to recommend that we work with in my objective search.
[4:49] So high upside alone was not enough. It’s not enough that if they pay attention to us, we can help them and that their clients will be of high value, that they’ll be able to increase their revenue. Because if they’re not reading our emails, if they’re not willing to talk to us, it doesn’t matter how much we can help them. So the top niche had to create a credible reason for a cold prospect to answer, right? How do we drive them to actually respond? And are they responsive?
[5:18] So this was my criterion, very practical. I want high value per lead — a converted customer needs to create enough revenue to justify marketing, right? You have to be worth more than you’re charging, basically. Urgent local intent — the buyer searches locally when they need help quickly, which makes ranking, reviews, calls, and speed matter, right. Visible pre-email plan — there needs to be a real gap that we can spot before outreach, making the email specific instead of generic. We need to understand the problems that we’re solving for the industry. Do we know what those problems are and do we know we can solve them? When we’re searching, we’re not just grabbing out of thin air. We want to know that what we’re doing can help before we target our offer, right?
[6:19] Decision maker proximity — the owner or operator is likely close enough to the public inbox to notice a revenue-related message, right? It doesn’t help if you always land in a sales dead inbox. If no one’s filtering it — even if you don’t go to spam, if no one’s monitoring that inbox or if that inbox is a catch-all for garbage, even if it’s not in spam, they still might not read it. The ability to get someone’s attention from a scraped publicly available email is a high priority when determining who you want to reach out to.
[7:00] Service fit — the business model depends on search visibility, reviews, paid traffic, phone calls, tracking, etc. How does this industry get new clients and is it in a way that we can supplement and our efforts will help them get those new clients, right? If the only way they get new clients is from a doctor’s note recommending a specialist, right — they only take new customers that have a direct referral — we can’t help them very well, right? So it’s gonna be a less impactful offer.
[7:44] We have a vendor fatigue risk. The niche should be valuable enough to care, but not so overpitched that every email is ignored by default. There are industries that are so over-marketed that it just becomes noise. They don’t believe anything — even if what we’re doing is proven to be effective, they’re so burned — once bitten, twice shy — that they’re just not willing to even consider it anymore. The scoring favored balanced niches. Each niche was scored from one to five across the full criteria set. The winner needed high business value, visible pain, service fit, and realistic path to response. A high ticket is not enough alone. We have to be able to reach the decision maker, and the kind of customers that they’re trying to get have to be responsive to the kind of outreach we have.
[9:04] So the value plus response logic was part of the criteria. Basically, can we help? Will they let us help? Will they pay attention to our offer to help? Can we get them to reply? And once they reply, is it gonna be worth it to them — the customers we can get?
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📌 The Winner — Mold Remediation and Water Damage Restoration
[9:18] Vanessa: So these are our top five results. And I began this search because I expected it to be true. And this is what came out. I didn’t know it would be number one. I just wanted to know if it was a good fit. So in my research I was looking for the top five and it was number one. It ranked 28 on the scale that we were measuring. A lot of mold and mildew remediation also work in the same scope — they offer the water damage and restoration service as well. So actually this takes the top two spots, usually in a single business. Next, a lot of the expected — roofing contractors, Mike, you guessed HVAC and plumbing, right? But what my brother-in-law told me is the mold, mildew, and water damage restoration — they’re not overpitched. There’s a lot of work to be done and folks are finding them, right? But they aren’t managing the reputation, the outreach, the re-engagement, etc. The new customers — they’re not inundated with a lot of noise, marketers like us saying “hey, I can help you.” They are just kind of lucking into it right now.
[10:44] So the other four were strong, but less ideal for our first test, okay? So plumbing — it is emergency intent and phone-driven demand, right? You don’t have a plumber that’s like “your guy,” you know what I mean? Like you have regular maintenance on your plumbing. It’s more commoditized, heavily pitched, harder to separate from the generic home service outreach. It’s just not a stronger target because of the more generalization of use, right. HVAC is seasonal — its strong replacement economics make it attractive, but timing matters more, and the best angle can depend on the weather, the season, and the service mix, right? Roofing — incredibly strong, high-ticket jobs, right? Local competition creates a clear marketing need. But I also have a friend who’s a roofer and the vendor fatigue is high. Yeah, he told me that 10 years ago, he could knock on a door and people were excited to hear about how insurance was gonna buy them a new roof. Now he knocks on the door and people are like “are you selling pine straw or are you pitching me a roof?” They already know — it’s saturation, right?
[11:56] And a broader restoration service — water, fire, storm restoration — has urgent search intent and high lead value, like it’s good, but it’s broad. Mold and mildew gives outreach a sharper, more specific hook. Our communication to them as well as to potential clients can be much more specific when it comes to mold and mildew, but of course we can still branch out. Mold and mildew wins by being specific. It keeps the value of restoration while giving the email a clearer problem to name, right? The niche is narrow enough to personalize but valuable enough to justify a serious lead generation conversation, okay?
[12:38] “You may be losing mold jobs before the homeowner even calls.” Better than broad restoration — more focused and easier to personalize, right? So we have a specific service category. The message does not sound like a generic home services pitch. You’re coming in with industry knowledge. You’re not just “oh, you know, you can help fix the problem.” We can address the absolute specific problems that they’re able to solve, which gives leverage into knowing how to market for their clients.
[13:09] And they have urgent buyer intent. Mold concerns create immediate search, call, and quote behavior. When a homeowner finds mold, those phones start ringing, right? Or they start searching — I should say, they start Googling. Health and property pressure — the problem feels consequential to homeowners. This isn’t something they can just put off, right? It’s not like a woodpecker picking at the siding, right? You see mold in your house — this isn’t something that you’re going to put off. So the ability to act fast within that client base — you can trigger that call and response, right?
[13:55] High project upside. One qualified job can make the economics easy for an owner to understand, right? Helping the company get one new client or one new job from a past client can more than pay for your services because it is a high-ticket service. And visible marketing gaps — reviews, map visibility, weak pages, slow response — can be spotted before outreach. It’s really easy to find out if these folks need your help, right? Just a little bit of research. You can know where their shortcoming is in their marketing and then you can solve it, right?
[14:36] The ROI conversation is concrete. This niche is easier to sell into because owners can already see what leads cost, what missed calls may be worth, and why a better conversion system matters. So water damage — a Google ad can cost up to $300, but a Local Services cost per lead is $150. Fire damage — for Google ads it’s up to $450, Local Services $200. Mold remediation — $250 and $100 for the cost per lead, right? Purchased mold leads — $45 to $400 is the reported range from shared mold leads at the low end to exclusive leads at the high end, right? So we’ve talked a lot about how Angie’s List will just dump out the same lead to a whole bunch of different companies.
[15:42] Kurt asked, “Would a mold company have repeat customers? Is there a way to reach out to them?” And we’re going to talk about that — to reactivate a customer. Because if they were below a floodplain, they’ve had water damage in the past, they might again. So yes. And a severe project value could be up to $30,000 to fix a house, right? So if they’re scrambling and fighting over a $45 shared lead, scrapping and competing, but they’re gonna make $30,000 — do you think that they wouldn’t pay you more for a non-shared exclusive lead conversation customer if it’s gonna pay them $30,000 for a big deal?
[16:30] The hook is not vague growth — not “oh, we can get you more customers,” right? It’s recovering expensive mold opportunities that may already be leaking through the search, reviews, calls, and follow-up. It’s not nebulous. It’s not “oh yeah, we can help you make more money.” They know what their jobs are worth, okay?
[16:52] The industry has built-in urgency. Like I touched on, I myself have found mold in my basement and let me just tell you what, I did not let my husband sit around not taking care of that. Visible growth, odor, staining, damp materials can make owners worry about hidden damage. Families, tenants, employees, etc. pressure the owner to act when indoor air or exposure is questioned. I was relentless in my propulsion of him to make that happen. Real estate, rental, insurance, or workplace inspections can create a deadline that pushes immediate vendor research, right? If you have a new builder who has to get their house cleared for an inspection before they can finalize the sale of the property, that’s a target market that maybe the company hasn’t been focusing on.
[17:47] Water damage, humidity, roof leaks, plumbing failures, and flooding can all quickly become mold-related searches. And rental pressure — landlords and property managers may need fast documentation, remediation, and communication with tenants. Especially if you’re taking care of someplace where another family lives, you have an obligation, responsibility, ethically and legally to take care of those things quickly. So this is a great industry to market for because when folks are looking, they’re looking to act right now.
[18:22] Chad says, “Oh, tell me if I shouldn’t tell you about your business. We found mold last Friday and by the end of the day we had an expert scheduled.” See, right? So make sure that you’re out there, findable on the internet, and people are looking for you and they check your good reviews — like, there’s a lot of good help that you can provide these businesses, right?
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📌 How to Approach Outreach — Visible Gaps and the Smart Sell
[18:44] Vanessa: The fit is visible before outreach. Mold and mildew remediation works because the outreach can be based on public observable gaps instead of a generic “we can help them with marketing” claim, right? So you are able to look, when you are reaching out to a business and you’re going to set up your proposal — do they have bad reviews? Do they have a bad ranking? Is their Google Business Profile incomplete? Is their website terrible, slow, outdated, not a lead capture form, no follow-up, no clear emergency call to action? Generic mold services — “oh, you’ve got mold, give us a call” — a visible gap gives the prospect a reason to believe the email was written for their business, not blasted to every contractor in town, right? Does it make sense?
[19:51] Smart sell — score first, personalize hard, right? Build the right list. Target independent companies with two to 50 employees, public business email, a real area, nearby competitors, right? Find someone that you can help stand out from the crowd or pull up from maybe a low spot, right? Score before sending. Look for weak reviews, poor Google profile signals, thin mold pages, moldy pages, unclear emergency call to action, slow sites, paid search leakage, right? And then offer an audit, not a pitch. Lead with one visible issue and offer to show where they may be losing mold jobs to better-positioned competitors, right?
[20:30] So just a little bit — no, absolutely — you can do a broad five-touch call-to-action reply email. So use Small Batch to start filling that funnel, see who’s opening, see who’s clicking, see who’s warm. And then the people who reply — take some time to do a little research on them before you engage in a conversation. That’s how I would take it. Wide net, and then let the market tell me who I then do deep research on, right? So, absolutely, you can still use your cold list from the Small Batch System Done For You service. We’ll start pulling lists for mold remediation and water damage repair for you. But before you have those conversations, make sure that you’ve got some personal information before you have that conversation, right? You don’t have to do it before you send the email, no.
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📌 Serving the Mold Remediation Client — Re-Engagement and Services
[21:54] Vanessa: All right, so once you’ve got their attention, how can you help them do all the things that we’ve talked about doing, right? Generating new clients, new business, new repairs, etc. So after you get the reply and you are researching their needs, you can offer them various services, right? So one of the things that you can do is use the Small Batch System to target their own list. Would a mold company have repeat customers? So possibly yes. So they have a list — either they’ve generated leads and maybe they didn’t perform a service for that person, or they have a list of customers in the past.
[22:39] The agent helps craft the offer — this is you. You work with the business to identify what is something the business is willing to give in order to get attention back from this list they have. Maybe previous customers, maybe just previous leads. That could be a free inspection. It could be a discount. There could be lots of things. But the mold remediation company, they know what they’re willing to do. But it’s best to go in with a plan, so you could propose “hey, I can send a message to all of your customers with this message. What do you think?” And they say “oh, you know, we’re not comfortable with a discount, but we will do a free inspection,” right?
[23:36] So you’ll review the list and identify which internal list makes sense — past customers, old estimates, inactive leads, referral contacts, cold prospects, right? You come with a plan, have a prepared offer, right? Do your due diligence and propose — this is an example of something, right? But work with the company. The business must approve the offer. They have to endorse what you’re offering. They have to provide you with the audience, right? And the timing. And they have to have a clear follow-up path — once you have kicked up the interest with this list, they have to be ready to take those leads and take action on them, right? They’re not just going nowhere. And then you send and track — you mail the approved messaging on behalf of the client through your Small Batch account, right? Or if you’re ready to scale to Go Pro, you can set up an entire sub-account just specifically for this client and manage everything with the Engagement Amplifier system, etc. in a Pro account for you, which would result in a sub-account for your client. So you could manage all of your clients in unique sub-accounts.
[24:41] And yes, our Done For You team will clean the list, check your email for spam, set up your campaigns for you, and send them all on behalf of your client through your Small Batch account. So you are getting double whammy impact from our Done For You team — marketing for your client, not just to get your own client for yourself, but to get clients for your customers.
[25:10] “Are the emails you crafted for outreach to the mold companies listed?” Not yet, Jessica. I haven’t actually crafted emails for this industry yet. So we can probably work on that next Monday. We’ll do a workshop crafting the emails.
[25:28] Okay, so critical rule — the offer can be free evaluation, seasonal discount, or a limited time inspection, but it must be endorsed by the business because the business has to fulfill what’s promised, right? So that’s very important. You can turn that conversation into a plus, into a benefit and advantage to the customer. You are going to help them craft a personalized message, speaking their voice and offering their service the way they want to fulfill it. It just feels like a concierge service and not a copy-paste, one-size-fits-all solution. And businesses love that.
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📌 Revenue Generators — Leadsly, SERP Sling, and GBP Lee
[26:05] Vanessa: Okay, so another service — we’re getting into the revenue generators. You guys remember that inside the Small Batch System, we have services, tools, and products that we — Brian and I — have evaluated, used, endorsed, stood behind, etc. Some of them are products that you can be an affiliate for and just sell software as a service. Absolutely, yes. Some of them are tools that you can join, be a member of, buy a white label account of, and then resell the service to customers. Or some of them could just be a tool that helps you run your business better.
[26:49] But Leadsly — we were actually talking about it last week. This is an incredible, very cool, more targeted lead search system. This is the tool that finds people who are searching for a topic at that moment, grabs their information, and tells it to you. So you guys can see how this would be an incredible service that you could offer to a mold remediation company, right? When people have that urgent need and they jump online and they’re searching “oh my god, I have mold” — okay, you can spot them in your client’s area, feed them into a lead-providing service. Either they get an immediate email, you connect the name and number directly to the client. However you want to deliver these leads, Leadsly is able to identify people who have that immediate need in that immediate moment so that you can connect with them and promote your client.
[28:04] So Leadsly is a revenue generator that is a smashing fit. You can — it does provide B2B and B2C discovery. So you are able to find consumers to help your businesses. It grabs the searcher and then it enriches the data. It’s on a credit-based system and you get 10,000 credits — I think per month, it’s wild. It’s like the value’s incredible. But say it caught, you know, Vanessa Roberts, and knows that I’m in Smyrna and I searched for mold. Then what the tool does is it deep dives and finds out more information about me based on my IP address, grabs my email address just from my search, okay, and maybe my phone number. Yeah, it just depends on how much public information is out there. So imagine a world where you could just see if people are searching for mold remediation in your client’s area, right?
[29:00] It does push the information directly into your CRM. It loves to go to a high level. It automates seamlessly. So if you had an email campaign that you had established with your mold remediation specialist offering a new client inspection — might be a little creepy, but effective — if they don’t find you in the search that you found them and you’re able to reach out to them. So that’s Leadsly.
[29:33] Let’s see, what is the cost of Leadsly besides the credits? I think it’s $997 a year. And then the credits are included in that. The real price, the true price, was $1,997, but Jeff has agreed to honor the reduced price for Small Batch System members only. So the revenue generator page that you have in the members area is a closed link. So it’s regularly $1,997 but he offered it to us for $997. There is not a monthly payment plan but there’s a quarterly plan.
[30:17] “Do you think your Done For You emailing will ever include text messaging as well?” Not our Done For You, Mike, because it’s not part of the Small Batch System account structure. But if you upgrade to Pro and get a Pro account, you can launch text messaging yourself through the Pro Go High Level account.
[30:44] Okay, next. Another service is SERP Sling. So this helps local businesses improve their AI search readiness, okay? So what SERP Sling does is — you know, everybody worked really hard on SEO, search engine optimization, to get themselves to the top of Google. And then what did Google do? It sold out. Everything on the top page is either Google AI or sponsored spots, right? People buy their way to the top. So you could be the best. You could have all of the backlinks and you could have all of the keywords and the metadata. But if people are only seeing Google AI results and paid ads, then what are you doing?
[31:32] Well, what SERP Sling does is helps you show up in AI searches. It is an answer to engine optimization. If somebody goes to ChatGPT and says “oh my gosh, I have mold, what do I do?” Or someone searches Google and you get a Google AI result — SERP Sling is a service where you can provide the mold remediation business “I can help you be the answer for when people ask AI who should I get for help. What’s a great mold remediation specialist? Who can I trust in mold remediation?” So SERP Sling will enable you to provide the service of getting — well, yourself, for local marketing obviously, but also a service that you can provide your customers — getting them found in the search engines. Josh D’Amora, yes. Josh produced SERP Sling. We talked about it back in April, I think.
[32:40] “Is there going to be more training on how to use Leadsly?” Jessica, yes, but not from me because Leadsly is a product from Jeff Hershey. He’s actually having a white-glove onboarding session live for all new members today. You should have heard about it from him. And then he’s got his school group which is training, but he is just fantastic. And so is Josh. I mean, like, these are my favorite guys to work with. And it’s because not only are their products fantastic and actually work — which is a bar to be met in this industry, to have things that actually work for people — but their support for customers and members, me having the confidence to tell you who trust me that you can trust him, like I’m putting my name on the line for him. And I don’t do that for everybody, but Josh and Jeff are both really fantastic. So if you have questions, if you need additional help, absolutely reach out to Josh or Jeff for either of these and they’ll definitely help you. Both Jeff and Josh are top-notch.
[33:49] Chad seconds my emotion and I appreciate it, thank you. And another service — this is about GBP Lee. Google Business Profile Lee.com helps visibility in search. It’s built around the Google Business Profile activity — reviews, reviews, reviews, reviews, posts, photos, and outreach, right? So everybody has seen Google AI, sponsored ads for results. And then of course there’s the Google Business Profile. So this is a monthly presence management for mold and mildew companies that need clearer map signals, stronger trust assets, and a consistent reason to show up.
[34:45] So the four P’s of the GBP Lee are profile, post, pictures, and praise. So you want your profile to be completed. You want to post regular updates. You need pictures — credible visual proof of job site photos, equipment, team images, before and after documentation when appropriate, etc. And praise — the reputation management. Build review request workflows and use the onsite review widget to make trust more visible before the prospect calls, right? So between these three, you can find great clients, be found by clients, and establish a solid presence for when people research you, right?
[35:26] So these are the three revenue generators that I think are services that you could package together, make some really strong revenue-generating tools for the mold remediation companies. And for those of you who are interested in any of these three, they are listed in the Small Batch System members area under Revenue Generators. I have a little info page on each of them. All three of these gentlemen have agreed to honor not only the special limited-time price for when we shared this with Brian’s entire community, but for the Small Batch System, this is an evergreen price. So we’re removing the scarcity and the pressure and everything. Please take your time, see if it’s a tool that you think you could make money with, that would benefit your company, either to help grow your business or to service the clients that you’ve got. These are the direct links that will be the prices and the bonuses, even though the timers are expired — they will be offered because you’re a Small Batch System member.
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📌 Q&A — Research Method, Email Volume, Domain Setup, and Scaling
[36:43] Vanessa: All right, let’s see. Any questions? All right, so that’s everything I’ve got for you today. “Did you say your niche evaluation ranking process was done recently? So this is your best insight right now. How underserved is the mold remediation water damage industry?” I began this research on Thursday of last week. So yes, yes. And I did — I asked my answer engine, my Manus. I was like, I want to know the top five industries that are underserved that I can help. I have taught my Manus the services that I provide — local marketing, new client acquisition, reputation management, establishing an online presence, website building, all of the services that as local marketers we work on. Manus knows what I like to do and the tools I use to do it. I said, knowing what you know about my business and who I target — which is I like an owner operator or a smaller business where I feel like a publicly available email address can reach a decision maker, I can get their attention, someone who can understand the value of unique unshared exclusive leads, who will work with me to craft an offer because they like the bespoke treatment, right? Not a one-size-fits-all. So a small mom-and-pop shop or a one-man operation or a family-owned business — they’re gonna respect an entrepreneur like myself coming to them, man-to-man, man-to-woman, and saying “I’m gonna take care of you the way you take care of your customers,” right? So all of that criteria was put in. And like I said, I had spoken to my brother-in-law and so I had a feeling that on my list would be mold remediation and water damage restoration, but I was pleased to see that it came in first. So it’s very recent.
[39:03] “How many emails can I send with one domain?” Leonard, in the Small Batch System — and I do wanna take this moment to say, everyone, I hope you have gone through the MicroReach Mastery course in the members area. We have it front and center. On the quick start guide, it’s the first link. On the nav bar, the first four sessions walk you through answers just like this. What is a small batch? How do I send a small batch on a domain? And I’m gonna answer your question, not just direct everybody to the training. But please, if you haven’t done so, please be sure you’ve gone through that five-module training. The fifth module is all about how to use the Done For You services to implement all of the things that you learn about in the first four sessions.
[39:47] Now, a small batch is 50 emails sent per day from a single email address on a single domain. You can have three sender addresses on a single domain, which tallies up to 150 emails per day before Google starts to look too hard at your domain as sending spam. So to answer your question, one domain is about 150 emails per day, cold emails. So if you’re using your domains sending purely cold emails through the Small Batch System, that’s 50 emails per day per email address, three email addresses per domain.
[40:44] Remember, your goal with those small batches is to trigger engagement and track it with the Engagement Amplifier system. Because once you get 100, 200, 300, 400, 500, 1,000 warm emails, then that limit lifts. You’re able to send 1,000 warm emails a day, but they came from your cold emails. So that’s where the Engagement Amplifier is what helps you scale.
[41:09] So what I would do is have the multiple domains that you are feeding the funnel — the cold email addresses — and then as those emails turn warm, they go into a different campaign. So if you have a thousand warm emails for roofers, HVAC, mold remediation, all over the country, right? Maybe you’ve emailed 10,000 mold remediation companies across the country and 500 of them have engaged, replied, opened, clicked, etc. They’re tagged as warm. Now you can send those 500 contacts an email every day, right? Now, all of that does speak to scaling.
[42:02] The Small Batch System CRM — I like to say, you’ll hear me say it all the time — that we built the Small Batch CRM as a bowling lane with bumpers in the gutters. We made the Small Batch System CRM force you into the structure of the small batch campaign. And what that means is no more than 100 emails can be sent per day from your account and only one sender address will send them. And the reason for that is when you provide a list for us to scrub and clean and load and send a campaign to, we ask that you provide 75 to 100 contacts from whatever list you’ve got — be that a list that we’ve produced for you or a list you’ve scraped for yourself, etc. We take the list, the segmented list that you provide, and we clean it. We run it through the email validation tool to make sure that it’s not a spam trap, it’s not gonna bounce, and we’re gonna keep your reputation pristine. We’re gonna load that into your Small Batch System as a contact. And then we’re gonna run — because out of the 75, usually you get like 45 or 49 or 51, right? So we load that into your campaign and we send the campaign for you.
[43:19] Let’s say it’s a five-touch email campaign. So 50 emails go in on Monday and they get the first email Monday, they get the second email Tuesday, they get the third email Wednesday, etc. At the end of the week, let’s say that you have sent 50 emails per day to the same 50 people. And out of those 50 people, 20 of them have opened, clicked, replied, responded, called, something. They’ve become warm. They get tagged as warm.
[43:45] As you learn how to perform these tasks using the Done For You team or yourself — once you’re confident and competent and you’ve mastered using the Small Batch System correctly — only then do we recommend “okay, now’s the time you can scale up.” And when we say scale up, that means that you can purchase your own Pro account. You can go Pro through Go High Level. The accounts we built for you with the Small Batch System — there’s no expense, there’s no cost, it’s completely yours, part of your Small Batch System membership, that $197 per month, right? When you upgrade to Pro, you choose what kind of account you want. Do you want an agency or do you want bare bones? I think they start at $47, they go to $497. You pick the account that’s right for you. You’re not buying it from us. You’re not buying it from Brian, you’re not buying it from me. You’re buying it from Go High Level, where you control things like the ability to send text messages, because you have to pay for a phone number, right? How many emails do you want to send? Do you want to be able to have sub-accounts? All of this is completely up to you and within your control.
[44:48] But what we do is — when you go Pro, we have a very special link that, when you upgrade through it, it allows us to transfer and migrate all of your Small Batch System infrastructure, workflows, Done For You services, and most importantly, the Engagement Amplifier, move it from your Small Batch System account into your Pro account. So now you’re able to send 10, 20, 30, 40, 50 cold email campaigns on all of these different domains, but you’re also able to manage sub-accounts with your clients, etc. And yes, the Done For You services do extend as you go Pro. If you have 10 different sender accounts and you have three sub-accounts for your different clients, our Done For You team will still provide 100% of the Done For You services that they will have in your Small Batch System single account, as they will for any upgraded Pro account.
[45:52] So that’s a lot of answers, but did I answer your question, Leonard? “I think you said the sending domain should be the money site domain or .net or .org.” Right, so if you have an agency — let’s call it VanessasLocalAgency.com and this is where I run my business from and this is where I invoice my clients from and this is where people go on the website — what I’m not going to do is send any cold emails from VanessasLocalAgency.com. Because while I could follow every single rule in the Small Batch System, there’s always a risk that that domain is going to get burned, right? And it’s not worth the risk to me. But what I can get is VanessasLocalAgency.net, and I can send my emails from there. And then I can set up a redirect so that if anybody types in VanessasLocalAgency.net, what they actually see on the internet is that it resolves to VanessasLocalAgency.com, right? They see my email address, there’s congruency, continuity, right? Borrowed authority.
[47:05] So yes, your sender address should resemble, reflect, be similar to. Alternatively, if you’re using the five-touch, three or five-touch call-to-action-being-a-reply campaigns, you could have other agencies, other names, etc. Because your framing of those replies could be “I’m working on behalf of Vanessa. I’m working with Vanessa,” right? So there are ways to have your domains make sense without sending from your primary money maker, primary email account. Great question.
[47:42] “So with your CRM that comes with Small Batch, we’re allowed one domain with one email address and 100 Done For You emails sent by you daily.” That is correct, yes. The small batches are 50, right? 50 per day in a campaign for a small batch. The other 100 — we allow space for you to interact with replies. So say you’ve sent five, 10, 15 campaigns, you may have 50 people interacting at any time, replying in that account, right? And so we wanted you to have room to not necessarily send 100 cold emails, but send 50 cold emails and be able to send and receive emails through direct communication. Because when someone replies to one of those emails, it does come into your CRM, your Small Batch System account, and you need to be able to reply to them, right? We didn’t want you to get an email from a customer and not be able to reply today because you’d hit your email limit. So 50 contacts per cold campaign with room to communicate with those direct replies.
[48:47] “So you said three emails — so mail.domain, message.domain, mail1.domain.” Exactly — no, let me clarify. Those are sub-pages, sub-domains on a primary domain. You’re describing sub-domains, not email addresses. So you could do Vanessa@agency.com, Roberts@agency.com, Bob@agency.com, okay? So the three emails — it’s before the @. But the domain at — dot — at VanessaComm, at domain.com, at Google.com, at Facebook.com — like the domain stays the same, but you have three different emails and it’s before the @, before the ampersand sign, Leonard. Does that make sense? What you don’t want to do is make a sub-domain and have email addresses set up. So Vanessa@mail.agency.com — the mail.agency is a sub-domain of my actual domain. So when you’re setting up emails, don’t do that. Right, and that’s when you’re setting up the emails at your registrar.
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📌 Members Area Walkthrough and Wrap-Up
[50:25] Vanessa: Okay, any other questions? We’re coming up on the hour and I think we’ve had a great training. Your questions have been very insightful — they’ve helped me give more depth to the training. But I want to make sure I haven’t missed anybody. Is there any question that I haven’t answered? Okay, good deal Kurt, thank you. Where am I located? I am currently in Brian Anderson’s Peachtree City office. Usually I work from home, often in Smyrna, but today I’m in the office. Georgia, yes.
[50:47] Let’s see, I’m gonna show you where the MicroReach Mastery course is in the members area. We’ll do a quick review. My screen’s paused but I will zoom. Okay. So when you log in, right up here at the top we’ve got the MicroReach Mastery course, okay? We’ve got five modules for the actual course, ending with how to use the Done For You service. This was our call last week, if anyone was here, because we just had a refresher on the Done For You tools.
[51:37] “Can you walk me through the steps to properly configure my domain?” Marcus, I cannot. However, we have a service — domain and email setup under Done For You. Not only will the team teach you how to do it, they will do it for you. So on this page, there’s a quick five-minute how-to video. And if you still are unfamiliar or not comfortable, please just use the domain setup request and let us do it for you. And I hope that’s a good answer to your question. I hope that’s better than me trying to teach you.
[52:13] Okay, yep, so these are all of our different Done For You services. Try to make it convenient. So from anywhere in the site you can jump to the Done For Yous. Where are the replays? Great question. Members Only Workshops. Okay, so here’s a link to Pro if you want to upgrade your CRM — we’ve talked about that today. But if you want to find the replays, right here — when it turns green just click on “Members Only Workshops” and it comes to our replay page. Here’s last week’s call. And just click on the date and you’re gonna get not only the replay but we have a full transcript. You can get a Google doc of the full transcript right there that you can download and save. I like to run it through AI, but this makes it searchable. If you do Control+F right up here, you can do a little search. And if there’s a key phrase, if there’s a point in this training that you want to revisit, if you remember a word of it, you can search for it. And then here you can find about the time that we talked about it. So if this is what you wanted to look into — the Small Batch System Done For You services, let’s just say that — then you see that it started at 3:19. You can come back up to the video and scroll through to 3:19 and just start playing the video at the point that you want to review. Very cool. Yes. Okay. And then, yep, we have that for every week because we are weekly now.
[53:57] Revenue generators — here’s what we were talking about. The Leadsly, SERP Sling, and GBP Lee — G-B-P-L-I. I didn’t name it. I wouldn’t give it a tongue twister. And then there’s some different other services, tools, but what we talked about today are our top three right here. So you can also click on the actual link itself — “Revenue Generators” — and then there’s a bit more breakdown of all of the different products that we endorse, either to help you grow your business or a service that you can offer a potential customer.
[54:37] “I am unable to access my account. You forgot your password. Okay, no problem.” Chad, please go to www.getsupport.biz — that is our help desk. Submit a ticket that will allow the support team to go into your account, securely retrieve your password, maybe reset it if we need to, and send it over to you so that you can log in.
[55:08] All right, anybody else? All right, looks like we’ve taken care of everybody’s questions. Thank you for joining me today. We will put on the docket next week that we will craft some emails to reach out to the Mold and Mildew Remediation folks. And I do have plans to talk to my brother-in-law again about maybe getting some insider information that we can use. You’re very, very welcome. I hope everybody has a great week. Thanks for spending your morning with me. To your success. We’ll see you in the Facebook group. Thanks everybody. All right, have a good one. Bye-bye.